BM461 - Watches of Switzerland: Macro-Environmental Factors Analysis

This report provides a PESTLE analysis of Watches of Switzerland, a British retailer of Swiss watches, to understand the macro-environmental factors impacting its global business operations. The analysis covers political, economic, social, technological, legal, and environmental factors, highlighting their potential influence on the company's strategies and decision-making. The report concludes that a thorough understanding of these factors is crucial for the organization's long-term success and sustainability. Desklib offers a variety of similar solved assignments and past papers for students.

Global businesses
environment

Table of Contents
INTRODUCTION .............................................................................................................................3
PESTLE analysis of watches of Switzerland................................................................................4
CONCLUSION .................................................................................................................................5
REFERENCES...................................................................................................................................6

INTRODUCTION
The global business environment consists of the international interactions of an
organisation over which it has no control. The company chosen in this report is Watches of
Switzerland, which is a British retailer of Swiss watches in UK. This report will include the
PESTLE analysis of Watches of Switzerland
( Saikia, Singha and Handique, 2020).
PESTLE analysis of watches of Switzerland
 Political factors- In this, there is government interference in the form of tariffs,
regulations, restrictions and their other policies. The Watches of Switzerland enjoy
politically stability for their long term planning. They assemble their all products far away
for political issues and other risks (Tyagi and et. al., 2020).
 Economic factors- It identifies economy's performance. It involve the inflation rate,
unemployment and the minimum wages rate etc. this factor has a direct impact on the
potential consumers within given market. Watch of Switzerland's demand can be impacted
due the inflation rate. So, it may be require to increase their product's price.
 Social factor- This element is very essential for the market, because they target only
certain customers. It involve age, healths safety and cultural norms etc. due to their
demographic trend they have an immense impact on their workforce. The Watches of
Switzerland may use the gender composition within the lobar market, because it is a better
indicator of disposal income of the household.
 Technological factors- This component include the development and latest innovation of
the technology that is used by an organisation. Watch of Switzerland also can use the
modern digitalization of various process, so that they can overcome from the corruption
within their local economy.

 Legal factors- This aspect have both the internal and external sides. It involve taxation,
legislation, quotas and the resources. In context of Watch of Switzerland, if there is weak
legal system, then they can face many challenges from their customers petitions to the
shakedown from authorities (Shahid and Khalid, 2020).
 Environmental factors- Now day's peoples are more conscious about their health. This
factor involve the consumers and the stake holder's values, climate and the geographical
location etc. Watch of Switzerland need to aware about the customer's activism's level
regarding to their environmental concern. It also helps this company to develop their
environmentally friendly products.
CONCLUSION
From this report it is find out that, an organisation get impacted due to the global business
environment. PESTLE analysis impact an organisation vastly. This analysis contain many various
elements such as legal, political, social, economic, technology and environmental. These factors
effect a business organisation's decision making and strategies in positive and negative way. For
an organisation, it is very essential to analysis PESTLE to run the business for a long term.

REFERENCES
Books and Journals
Saikia, C.K., Singha, D.N. and Handique, A.K., 2020. Evaluation of nutritive and nutraceutical
value of wild nonconventional leafy herbs in Assam, North East India. Crop Research.
55(5and6). pp.268-275.
Shahid, M. and Khalid, S., 2020. Foliar application of lead and arsenic solutions to Spinacia
oleracea: biophysiochemical analysis and risk assessment. Environmental Science &
Pollution Research, 27(32).
Tyagi, N. and et. al., 2020. Elemental (As, Zn, Fe and Cu) analysis and health risk assessment of
rice grains and rice based food products collected from markets from different cities of
Gangetic basin, India. Journal of Food Composition and Analysis.93. p.103612.