Comparative Analysis of #CloseTheTap Campaign for Water Conservation

This report analyzes the #CloseTheTap campaign, a social media initiative focused on water conservation in the UK and South Africa. The research utilizes secondary data to assess the campaign's effectiveness, highlighting its success in generating engagement and influencing behavior. The findings indicate the campaign's positive impact, with significant website traffic and user engagement. The report concludes by emphasizing the importance of water conservation and recommending governmental support for initiatives aimed at minimizing water wastage. The report references academic journals that provide context to the campaign.

SAVE WATER

Contents
AIM..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
SIGNIFICANCE OF RESEARCH..................................................................................................1
METHODS......................................................................................................................................1
FINDINGS.......................................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

AIM
“To study the significance of social media in minimising the impacts of a social cause. A
comparative study on #CloseTheTap campaign in UK and South Africa.”
INTRODUCTION
Water is the basic necessity of an individual and thus, it is essential to take measures to
minimise the usage of water. This research is based upon the #CloseTheTap which is a social
media campaign run on Twitter with a view to support the social cause associated with saving
water in UK and South Africa (Liu, Giurco and Mukheibir, 2016).
SIGNIFICANCE OF RESEARCH
This topic of research has been chosen as the researcher has already conducted a
research on the same topic in the past and thus, possesses basic knowledge about the subject
matter.
METHODS
The researcher has made use of secondary research to carry out this investigation as it
is a suitable method which takes into account the already published data in order to effectively
conduct the study.
1

FINDINGS
As a result of this campaign, the taps closed within only 71 days as the goal of 10 000
shares was reached. Closethetap.com received 20, 233 visitors in total out of which 15,095
visitors were found to be unique and they were found to be spending an average of 3 minutes
and 51 seconds upon the website (Tong, Fan and Niu, 2017). This reflected huge success of
this campaign across South Africa as well as UK.
CONCLUSION
From the above discussion, it can be concluded saving the water is a social cause that
must be taken into account by individuals of all the countries in order to make sure that it can
be dealt in a favourable manner. Further, it is recommended that governments across the
world should give due consideration to give their relevant contribution towards taking steps to
minimise the wastage of water.
2

REFERENCES
Books and Journals
Tong, Y., Fan, L. and Niu, H., 2017. Water conservation awareness and practices in
households receiving improved water supply: A gender-based analysis. Journal of
cleaner production, 141, pp.947-955.
Liu, A., Giurco, D. and Mukheibir, P., 2016. Urban water conservation through customised
water and end-use information. Journal of Cleaner Production, 112, pp.3164-3175.
3