Water-Bottling Factory’s Marketing and Strategic Consultancy Plan

This presentation provides a comprehensive business plan for a water-bottling factory in Saudi Arabia. It begins with an overview of the Saudi bottled water sector, including market analysis, strategic opportunities, and potential investment advice. The presentation then outlines strategic choices, such as geographic areas, target customer segments, product categories, and distribution channels, along with justifications for these choices. It covers marketing strategies, including the 7Ps, communication plans, and budget considerations. The implementation plan, including timelines and required budget, is also detailed. The presentation concludes with revenue projections and alternative strategic choices in case of client disapproval, alongside recommendations for promotional strategies, product innovation, market penetration, and international expansion. The analysis highlights the significant opportunities within the Saudi Arabian water bottling market and offers a clear path for entrepreneurial success.

Water-Bottling Factory’s Marketing
and Strategic Consultancy
Student Name:
Student ID:

Overview of the Presentation
• Introduction
• #Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities? Strategic Choice
• #Question 2: Would you advice our client to invest in this
sector?
• #Question 3: What will be your strategic choices (e.g.
which geographic areas, target customer segments,
product category, stages of value chain, distribution
channels, geographical areas will you play in)? Why?
• #Question 4: How do you plan to win (e.g. differentiation
vs cost leadership/ focus, operational excellence-customer
intimacy-product innovation/leadership, etc.)? Why?

Overview of the Presentation
• #Question 5: What will be your marketing strategy (target segment
understanding, 7Ps, communication plan & budget, etc.)?)? Why? What
communication platform would you recommend (e.g. health platform?
Vitality platform? Etc.). Why?
• #Question 6: What will be the implementation plan & what will be the
required budget?
• #Question 7: What will be the expected revenue pursuing the above
strategy?
• #Question 8: If the client does not approve your above strategy because
he does not want to pursue the strategic choices you made, & if he wants
to hear from you an alternative route, how would you change your
strategic choices in question 3? How would your marketing strategy
change? Just highlight the key areas of differences with solid examples,
NO NEED to develop full, alternative marketing strategy.
• Recommendation and Conclusion
• Reference

Introduction
• Setting up water bottling Company in Saudi Arabia offers
immense opportunities.
• Strategic choices for the new Company’s entry needs to
be determined.
• Communication and marketing plan has to be ascertained

Introduction continued….
• The kingdom is the largest consumer of
desalinated water worldwide with sales
increasing during the summer, Ramadan,
aumrah and Haj seasons due the hot
weather at least for the coming five years.
• Bottled water drink consumption per
capita is high.

Introduction continued….
• Bottled water value sales forecast annual
growth is increased due to
▫The growth in the population,
▫Increased awareness of the importance of
drinking clean and safe water

Introduction continued….
• With expected bottled consumption of
water forecasted to rise, more and more
industry players especially from food and
beverage industry is entering this market.
The below graph depicts a rising
consumption pattern of drinkable bottled
water.

#Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities?
• Political Factors: The government in is supportive of any
businesses that are being established.
▫ limited political intervention allowing businesses to operate
easily.
• Economic Factors: The government is providing impetus for
establishing and promoting growth private business and
entrepreneurship to deal with unemployment related challenges.
• Social Factors: Young population, who can easily be employed,
is present in the country. Once the water bottling plant is
established it can easily attract youth to work at the factory.

#Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities?
▫Technological Factors: Saudi Arabia is technologically
very advanced.
 The water bottling company can easily extend its products
through online platform once it has established logistics chain.
• Legal Factors: There are labor laws and employment laws in the
country are very stringent and companies needs to adhere to
them.
• Environmental Factors: Environmental consciousness is
increasing within consumers around the world.
 It is necessary that the water sourced for water bottling
company does so in a sustainable manner.
 The Company for its consumers can obtain necessary ISO
certification to conform to environmental norms and standards.

#Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities?
• Bargaining power of buyers: Presence of large number of
water bottling companies which provides mineral or
drinkable water provides immense choices to buyers.
Bargaining power of buyers is considerably high in Saudi
Arabia.
• Bargaining power of Sellers: Bargaining power of
suppliers is considerably stable in the market. Due to
prevalence of number of suppliers there is relatively less
power exerted. Suppliers comprises of suppliers of parts of
water bottling plant.

#Question 1: A brief assessment of the Saudi Bottled
Water sector landscape. What are the key strategic
insights/ opportunities?
• Threat from New Entrant: Threat from new entrant within the industry is
considerably high due to the attractiveness of the industry. Once a stable retail
chain of business is established, then there is tremendous revenue and
profitability to be gained out of such businesses.
▫Industry Rivalry: Water bottling industry is an extremely competitive
industry throughout the world.
▫ In Saudi Arabia bottled water is consumed by approximately every
household, therefore it comprises being a lucrative business.
▫Presence of international as well as national players make industry sphere
extremely competitive.
•
▫Threat from Substitution: Bottled drinking water substitutes are
drinking beverages and fruit drinks.
▫There is significant substitution power exerted on water bottling business
as innovation in beverage industry is high.
•

Internal Company Assessment
Strength
1. Market Research
2. Financial Capability
Weakness
1. Lack of market
experience
2. Unavailability of ready
supply chains
SWOT
Opportunity
1. Absence of national
stiff competition
2. Prevalent of large
market scopes to
expand business
Threats
1. Presence of large
number of international
competition
2. High cost in attracting
venture capital