Analysis of Customer Service Strategies for Waterside Inn Restaurant

This report analyzes the customer service strategies employed by Waterside Inn restaurant in the UK to enhance customer experience. It begins with an introduction to customer service strategies and their importance in the hospitality industry. The main body delves into specific strategies, includi...Read More

Managing Customer Experience

Table of Contents
TASK 4...........................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P6 Illustrate customer service strategies in Waterside restaurant...............................................3
P7 How customer service strategies create and develop customer experience in the way that
meets needs of customer.............................................................................................................4
.....................................................................................................................................................4
CONCLUSION...............................................................................................................................5
References.......................................................................................................................................6

TASK 4
INTRODUCTION
Customer service strategies are known as the ways and methods used by the restaurant
for increasing customer experience (Prentice, 2019). There is need to develop and enhance the
ways that help in managing the flow of better service to the customers. It is important for
Waterside Inn restaurant of UK to provide effective service that will meet their needs and
requirements.
MAIN BODY
P6 Illustrate customer service strategies in Waterside Inn
There are several strategies used by the Waterside restaurant which are used by them in
order to increase the market share (Rothrock, Kaplan,. and Van Der Oord, 2018). There is need
for managing different aspects in order to achieve success. Following are the strategies on which
Waterside restaurant is working.
Audit form
Waterside Inn restaurant of UK is focusing upon enhancing customer experience and
satisfaction level. The main objective of this restaurant is to find out what are the main elements
on which customer can be provided better services. One factor is audit form. This is a form in
which different messages and updates of the restaurant are provided. It is concluded that when
an individual think of selecting a restaurant, first thing is to know about it’s reviews on website
and other online review pages. Waterside restaurant has put all information about the menu,
ambience, other services on website in order to reach the potential customers. When these
websites post good reviews about the restaurant, it is easy to manage the work effectively. There
is need to develop new strategies in order to manage experience. This is responsibility of

Waterside Inn restaurant to create good ambience and environment so that goal and targets can
be attained in less time (Shim, and Lee, 2019). This is important for the restaurant manager to
work upon audit form. This will help to understand more about the service offered to the
customers. The Waterside Inn restaurant provides effective service so that customer experience
is enhanced.
Prices
Waterside Inn restaurant offers different type of food including continental, Thai, Indian,
Chinese, etc. This organisation provides food at affordable price. Many people are attracted
towards the food offered by this restaurant. Customers are ready to pay the amount as they can
experience riverside view while eating delicious food.
Staffing issues
There are talented staff members hired by this restaurant and they are provided training on
regular basis so that customers can be provided better services. There is need to manage and
develop new strategies that will help in attracting potential customers (Taghizadeh, Rahman,
and Hossain, 2018). It is concluded that managing customer is the best way to increase
organisational efficiency.
Payments
When individuals visited this restaurant, there are two types of payment methods
including offline and online. They are used according to the convenience of customers.
P7 How customer service strategies create and develop customer experience in the way that
meets needs of customer
As customer is the king of the market so all the organisation has to work and have to take
all action according to it. Waterside Inn restaurant being in the service sector industry have to
make sure that in all their working they are satisfying the customer. With the help of proper
customer service strategy Waterside Inn restaurant will be able to enhance the experience of the
customer. The Customer service strategy are by various different organisation so that they can
provide their services all according to the need and the demands of the customer. There are
various different types of strategy that Waterside Inn restaurant can use so as to enhance the
needs and the demands of the customer, these strategies are as follows;

Principle of empathy – With the help of the principle of empathy Waterside Inn restaurant will
be able to know all the problems that their customers are facing. As with the help of the
principle of empathy they should put themselves in the shoes of the customers. With putting
themselves in the shoes of the customer they will be able to feel the pain and the grievance that
the customer is having. With knowing the pain of the customer Waterside Inn restaurant will be
able to make all the things right and they will be able to satisfy the demands of the customers.
Personalise experience – With the help of the personalise experience Waterside restaurant will
be able to enhance the experience of the customer. When the customer is being provide with the
personalised experience then the customer is more likely to come again and again. With the help
of enhancing the personal experience of the customer Waterside Inn restaurant will also be able
to do the marketing of the brand, as one customer will refer the brand to the other customers.
CONCLUSION
From the above file, it is concluded that customer experience strategies are important for
any hospitality organisation. This is useful for attracting more number of customers and
providing them effective services. There is need for developing new ways that will help to
provide better services to people. Restaurants are able to manage their customers by providing
good ambience and surrounding. This leads to create good and positive ambience for customers.

References
Books and Journals
Prentice, C., 2019. Managing service encounters with emotional intelligence. Journal of
Retailing and Consumer Services, 51, pp.344-351.
Rothrock, R.A., Kaplan, J. and Van Der Oord, F., 2018. The board's role in managing
cybersecurity risks. MIT Sloan Management Review, 59(2), pp.12-15.
Shim, W. and Lee, S.W., 2019. An agile approach for managing requirements change to improve
learning and adaptability. Journal of Industrial Information Integration, 14, pp.16-
23.Möller, K. and Halinen, A., 2017. Managing business and innovation networks—
From strategic nets to business fields and ecosystems. Industrial Marketing
Management, 67, pp.5-22.
Taghizadeh, S.K., Rahman, S.A. and Hossain, M.M., 2018. Knowledge from customer, for
customer or about customer: which triggers innovation capability the most?. Journal of
Knowledge Management.
Zhukov, D and et.al., 2018. Managing social networks: Applying the percolation theory
methodology to understand individuals' attitudes and moods. Technological
Forecasting and Social Change, 129, pp.297-307.