Wealth Management and Digital Technologies in SME Sector: Qbic Hotel

This research report delves into the intersection of wealth management and digital technologies within the Small and Medium Enterprise (SME) sector, with a specific focus on Qbic Hotel. The report begins with an introduction outlining the aims and objectives, including understanding digital technology concepts, exploring the relationship between digital technologies and Qbic Hotel, evaluating the quality of digital technologies, and recommending improvements. A comprehensive literature review follows, exploring the concept of digital technologies in the SME sector and the relationship between digital technologies and the case study hotel. The research methodology section details the research philosophy, approach, design, and methods, including primary and secondary research, data collection, sampling, and analysis techniques. The report also addresses ethical considerations, limitations, and presents a plan and procedure for the research specification. Data collection and outcomes are presented, including questionnaire results and their interpretation. Finally, the report offers recommendations and concludes with a summary of the findings, supported by references.

RESEARCH PROJECT
(WEALTH MANAGEMENT
AND THE BUSINESS
WORLD)

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Aim and objectives............................................................................................................1
Research questions.................................................................................................................2
LITERATURE REVIEW................................................................................................................2
P2 Literature review...............................................................................................................2
Concept of digital technologies in SME sector......................................................................2
Relationship between digital technologies and Qbic hotel.....................................................3
Quality of digital technologies to perform several functions ................................................3
RESEARCH METHODOLOGY AND APPROACH ...................................................................4
P3 Primary and secondary research........................................................................................4
Plan and procedure for the research specification..................................................................5
Questionnaire..........................................................................................................................6
P4 and P5 Collection of data and outcomes...........................................................................8
RESEARCH METHODS..............................................................................................................12
P6 Effectiveness of research methods..................................................................................12
RECOMMENDATIONS...............................................................................................................13
P7 Alternative research methods..........................................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Wealth management is the investment advisory which incorporate for financial planning,
investment portfolio in which several kinds of services developed. In this context, small business
owners and families desire to manage functions and operations with specialist. In this way,
coordinate retail banking, estate planning, resources, investment management, etc. developed as
the wealth management (Barsam and Monahan, 2015). In the private businesses, wealth
management delivered to the high net worth investors. Business succession and stock option
planning occasional use for large stock of the blocks. In this context, present research report
based on Qbic hotel which determines wealth management services such as budget and financial
performances review, benchmarking against competitive sets, etc. With the help of client
benefits, independent analysis local and global market developed to identify issues and take
suitable actions on it. In order to enhance investment returns, strategic asset management plan
aligned with goals and objectives.
Financial risks assess which faced by the organisation to meet with their targets and
goals. These types of risks concern in each enterprise which deals in hospitality sector. It is very
important for management of the organisation to assess risks which need to be taken for
undertaking effective measurement. Furthermore, at workplace of Qbic hotel different kinds of
measures taken by the audit committees to make sure effective functioning to detect risks. It
includes internal and external auditors that plays significant role to users to assess financial risks.
It assists to the organisation to overcome risks and enhance sales which also increase
profitability. On the other hand, it also creates impact on the expectations of stakeholders so that
quality needs also carried to increase performances of the enterprise. In order to recognise risk,
environment audit also carry which assists to evaluate performances for enhancing market share.
P1 Aim and objectives
Aim: “To determines implications of digital technologies on SME enterprises - A case study on
Qbic hotel;”.
Objectives:
 To understand the concept of digital technologies in the SME sector.
 To identify and exploring the relationship between digital technologies and Qbic hotel.
1

 To evaluates quality of the digital technologies to perform several functions within the
enterprise.
 To recommends ways through digital technologies can be improves at workplace.
Research questions
 What is the concept of digital technologies in SME sector?
 How Qbic hotel and digital technologies performances related with each other?
 How several functions assist to enhance quality of digital technologies?
 What are the ways to improves digital technologies at workplace of Qbic hotel?
LITERATURE REVIEW
P2 Literature review
Concept of digital technologies in SME sector
As per the view of Brown and Davis, (2013), digital technologies play very important
role in the small and medium size enterprise. This is because, it assists to enhance growth of the
nation to acknowledged it widely. In this regard, adoption of information and communication
technology explored in the detail aspect which create effective results in the business.
Acceptance of the internet in SME determines important adoption of the EDI. In addition to this,
new digital technologies also determine channels of distribution to create effective functioning
with different tools. However, Barsam and Monahan, (2015) stated that digital technology
creates important and unique features for interactive crucial social phenomena such as human
relationship and collaboration. Therefore, Qbic hotel has key driver that is social network for
creating transformation. In this transformation, the organisation has also disadvantages such as
lack of finance, skills, knowledge, etc. It brought about the resistance to technology adoption
which create results in the inferior perception of the performance.
According to the point of Buckingham, (2013), digital technologies bring transform of
the strategic marketing position. Therefore, they are implementing communication facility with
web technologies. Therefore, fundamental marketing and business concept also increases which
determines user-friendly, cheap, standardised, etc. It creates positive interaction with
marketplace and marketing in the particular area. Changes also reduces barriers in SME to adopt
new technologies such as knowledge, skills, financial resources, etc.
2

Relationship between digital technologies and Qbic hotel
As per the view of Cueva, Kuhnley and Lanier, (2013), digital technologies and Qbic
hotel has effective relationship which create positive impact on the operations and functions.
With this regard, smaller rooms renovate with traditional and modern look. There are several
characteristics developed in the several areas where the organisation operates. The company
characteristics by limited room size so that they have to implement digital technology and create
unique luxury design. Therefore, they can easily accomplish objectives and goals. However,
Morin, Simonneaux and Tytler, (2013) argued that the chosen hotel industry has excellent
alternative locations in which major urban areas considered where business need to be expand. It
creates better opportunities to the organisation with limited space to offers luxury
accommodations at low cost services. Majority of the hotel rooms determines as futuristic style
to offers innovative and advance technology in it.
On the other hand, Turner, (2013), budget also need to be cater for development of the
visitors in the London. Hence, digital technologies although advertised in the market. It is the
fastest growing element within the enterprise. Planning in the activities assists to promote results
through conducting survey. With this regard, hotel determines predictive analysis to offer
upgrade things in their operations and functions. It assists to increase wearable technology and
sensors that facilitate different transaction and operations.
Quality of digital technologies to perform several functions
According to Bullen and Morgan, (2016), it can be explored that information technology
goes very high. In this context, there are several elements need to be implemented in Qbic hotel
that assists to promote effective functioning at workplace. With this regard, performances of the
organisation also improve through implementation of advance things. Therefore, strategy
determines for redesign the health care system that facilitate information and communication as
well. Beside this, Yang, (2013) generated their view to improves access to information that can
be support to decision-making. With this regard, national commitment also developed that build
infrastructure for health care delivery, consumer health and quality measurement as well. Digital
media encode to the machine that are used in the business to combined internet facilities with
electronics devices.
3

RESEARCH METHODOLOGY AND APPROACH
P3 Primary and secondary research
Research philosophy: It is the most important aspect in which research done. There are
several kinds of research philosophies which can be used by researcher for conducting the
research program. With the help of research philosophy, individual has direction to create
effective functioning in the business. It includes interpretivism and positivism philosophies.
Therefore, interpretivism philosophy has been taken by the researcher to carry the present
analysis. However, positivism philosophy cannot be taken because it is attained observation
results that are not effective for the present topic. It could be used by the researcher because it is
based on the nature of people to obtain relevant information (Thompson, 2013).
Research approach: Research approach is another important tool that assists to conduct
significant results. It assists to initiate improvement in the report that are beneficial for create
proper results. There are two types of research approaches has been taken such as inductive and
deductive. In order to take implementation of digital technologies, present report carry deductive
approach that is suitable element for the present topic (Buckingham and Willett, 2013). This is
because, deductive approach is the tool which collect information on the basis of research and
objectives.
Research design: In this aspect, framework determines to conduct the present study. It
demonstrates particular set of the direction that diminish chances of the misleading. This is
because, it creates appropriate results to develop the target market in systematic way. For the
present research topic, descriptive research design has been taken that assists to gain huge data to
conduct the study in effective manner (Hart-Davidson, 2014).
Research methods: In order to conduct the present research, external auditing
developing at workplace of Qbic hotel which is small sector enterprise. The organisation has
high impact from financial elements so that qualitative and quantitative both types of data need
to be taken. With the help of this method, effective information can be gather at workplace of
chosen business (Morin, Simonneaux and Tytler, 2013). With the help of qualitative data,
researcher will gain information about individual, nature and their belief. Beside this, qualitative
data useful for eliminating undesired information at workplace. It assists to provide exact
information and figures for the research.
4

Data collection: There are two types of data collection methods such as primary and
secondary. With the help of primary data, questionnaire will be taken for gathering appropriate
information about the topic. On the other hand, secondary information can be gather through
different secondary sources such as books, journals, articles, etc. (Bullen and Morgan, 2016)
Sampling: In order to carry the present research, sample size would be taken around 20
candidates. In order to get valid data, external customers will be taken for development of the
business objectives. Therefore, researcher will easily gain insight knowledge of the present
research which also useful for the further program.
Data analysis techniques: Data analysis techniques also known as the assessment of
data which will be taken in the best aspect. There are several types of techniques exists that helps
to meet with outcomes of the research topic (Cueva, Kuhnley and Lanier, 2013). In respect to
determines cleaning, transforming, modelling and inspecting that assists to meet with accomplish
targets. It assists to discover information to support and make decisions at workplace.
Reliability and validity of data: With this regard, researcher has responsibilities to
concentrate to identify data that are related to goals and objectives. In order to assess the data,
researcher has responsibilities to identify reliability that creates opportunities to increase market
share and profits as well (Barsam and Monahan, 2015).
Ethical consideration: With this regard, values and principles are most important
elements which develop good and bad things. Therefore, researcher need to make sure that ethics
also considered in the report. This element approves conduct and believing that are related to
rules and regulations.
Limitation: This element present to measure time and cost to carry different survey.
Therefore, different resources tend which assists to make undesirable effects to investigate scope.
Researcher also possess responsibilities to concentrate on the breakdown elements to interpret
the study (Buckingham, 2013).
Plan and procedure for the research specification
With this regard, researcher need to make effective plan with time frame to accomplish
the objectives and goals. There are several activities implemented to follow all rules and
regulations at workplace. Gantt chart has been prepared to describe the following activities:
Key Elements Week Week Week Week Week Week Week Week Week
5

1 2 & 3 4 5 6 7 8 & 9 10 & 11 12
Preparation of
Introduction
Literature Review
Collection of
Secondary
Information
Examination of the
Collected Data
Research Design
Research
Methodology
Acquiring Primary
Data
Analysing Primary
and Secondary
Data
Conclusion and
Recommendations
Completion of
Leftover Work
Revision and Draft
Final Submission
Questionnaire
Name:
6

Age:
Gender:
1. Are you satisfied with internet facilities of Qbic hotel?
 Yes ( )
 No ( )
 Cannot say ( )
2. How are you satisfied with products and services quality of Qbic hotel?
 Highly satisfied ( )
 Satisfied ( )
 Dissatisfied ( )
 Neutral ( )
 Strongly disagree ( )
3. Qbic hotel able to influence customers with implementing digital technological elements?
 Yes ( )
 No ( )
 Cannot say ( )
4. The organisation requires any promotional tool to meet with their goals and objectives?
 Yes ( )
 No ( )
 Cannot say ( )
5. How digital technologies can be implemented to improve products and services quality?
 Change advertisement method to improvement ( )
 Change in raw material quality ( )
 Change in people involved in training ( )
6. What method used by the Qbic hotel for implementing digital technology at workplace?
 Advertisement ( )
 Online promotion ( )
 Conduct survey ( )
7. Are you continuously using services of the chosen organisation?
 Yes ( )
7

 No ( )
 Cannot say ( )
8. Do you want to suggest to implement new services in Qbic hotel?
 Yes ( )
 No ( )
 Cannot say ( )
9. Are you thinking that training and development process in needed for all employees of the
Qbic?
 Yes ( )
 No ( )
 Cannot say ( )
10. Do you require any tools and techniques for the business development
 Yes ( )
 No ( )
 Cannot say ( )
P4 and P5 Collection of data and outcomes
With this regard, following questions can be implemented at workplace research:
1. Are you satisfied with internet facilities of the hotel?
Are you satisfied with internet facilities of
the hotel?
Respondents
Yes 15
No 3
Cannot say 2
8

Interpretation: From the above graph, it can be stated that at workplace of Qbic hotel, there are
15 candidates said yes towards facilities of internet. In this way, they can easily accomplish goals
and objectives which need to be taken at workplace. Furthermore, 3 people stated that they are
not satisfied with internet facilities of the organisation. However, remaining 2 respondents not
given any response towards the internet facilities.
2. How are you satisfied with products and services quality of Qbic hotel?
How are you satisfied with products and
services quality of Qbic hotel?
Respondents
Strongly Agree 14
Agree 2
Neutral 2
Disagree 2
Strongly disagree 0
9
15
3
2 Yes
No
Cannot
say
14
2
22 Strongly Agree
Agree
Neutral
Disagree
Strongly
disagree

Interpretation: In the present graph, it has been shows that 14 respondents are highly satisfied
with services quality of Qbic hotel. However, 2 persons are only agreeing with services quality
of the organisation. 2 people are neutral with the services quality of the selected enterprise.
Remaining 2 respondents are disagreed with the services quality of the hotel.
3. Qbic hotel able to influence customers with implementing digital technological elements?
Qbic hotel able to influence customers with
implementing digital technological elements?
Respondents
Yes 17
No 2
Cannot say 1
Interpretation: With the help of present graph, it can be stated that 17 people agree that Qbic
hotel able to influence their customers in effective manner. Furthermore, 2 people stated that the
company unable to influence their customers. Remaining 1 person not given any view towards
the influence with implementation of digital technologies.
4. The organisation requires any promotional tool to meet with their goals and objectives?
The organisation requires any promotional
tool to meet with their goals and objectives?
Respondents
Yes 16
No 2
10
17
21
Yes
No
Cannot say

Cannot say 2
Interpretation: In order to meet with goals and objectives, the present graph shows that there
are 16 people who stated that Qbic hotel needed promotional tools to meet with goals and
objectives. Furthermore, 2 people stated that they have to require any promotional tool to
develop effective functioning. Remaining 2 persons not given any view on this aspect towards
the business outcomes.
5. How digital technologies can be implemented to improve products and services quality?
How digital technologies can be
implemented to improve products and
services quality?
Respondents
Change advertisement method to
improvement
14
Change in the quality of raw material which is
used at workplace
3
Change in people involved in training 3
11
16
2
2
Yes
No
Cannot say

Interpretation: In the present graph, it has been stated that 14 people said that digital
technologies can be implemented at workplace with improving products and services quality at
workplace. With this regard, Qbic hotel require make changes in their advertisement.
Furthermore, 3 people said that changes in the quality of raw material is the another element
through business will accomplish effective results in their operations. Remaining 3 people said
that the organisation requires make changes in training method to improves quality and
performances of employees.
6. What method used by the Qbic hotel for implementing digital technology at workplace?
What method used by the Qbic hotel for
implementing digital technology at
workplace?
Respondents
Advertisement 17
Online promotion 1
Conduct survey 2
12
14
3
3
Change
advertisement
method to
improvement
Change in the
quality of raw
material which is
used at workplace
Change in people
involved in
training

Interpretation: The present graph shows method that adopted by Qbic hotel to implement
digital technology at workplace. In this way, 17 respondents stated that advertisement is the
important aspect in which the organisation can easily enhance their profitability and productivity
at workplace to develop digital technology. In addition to this, 1 people stated that online
promotion is the better element which assists to promote effective functioning at workplace.
However, 2 people said that conducting of online survey is the better aspect through survey in
the market.
7. Are you continuously using services of the chosen organisation
Are you continuously using services of the
chosen organisation?
Respondents
Yes 17
No 2
Cannot say 1
13
17
1
2
Advertisement
Online promotion
Conduct survey

Interpretation: In order to focus on the above graph, it can be stated that there are 17 candidates
stated that they are continuously using services from Qbic hotel. Therefore, they have wide
knowledge regarding business. Furthermore, there are 2 candidates stated that they are not using
any service from the business. Therefore, it reduces effectiveness of the company.
Do you want to suggest implementing new services in Qbic hotel?
Do you want to suggest implementing new
services in Qbic hotel
Respondents
Yes 13
No 4
Cannot say 3
14
17
2
1
Yes
No
Cannot say

Interpretation: In order to focus on the above graph, it can be stated that there are 13
respondents said that Qbic hotel need to implement new services so that they can attract more
customers. Furthermore, there are 4 employees said that the company has no require to increase
their products and services.
Are you thinking that training and development process in needed for all employees of the Qbic?
Are you thinking that training and
development process in needed for all
employees of the Qbic
Respondents
Yes 10
No 5
Cannot say 5
15
13
4
3
Yes
No
Cannot say

Interpretation: From the above graph, it can be stated that there are 10 employees said that they
are thinking towards training and development program. Therefore, it assists to develop more
creative work performances in the business environment. There are 5 employees said that they
are not know about it.
Do you require any tools and techniques for the business development?
Do you require any tools and techniques for
the business development
Respondents
Yes 16
No 2
Cannot say 2
16
10
5
5
Yes
No
Cannot say

Interpretation: In order to focus on the above graph, it can be stated that there are 16 employees
said that they need to implement tools and techniques for business development. As results, it
assists to ascertain innovative functions and operations in enterprise.
RESEARCH METHODS
P6 Effectiveness of research methods
At workplace, there are several kinds of research methods exists that assists to meet with
goals and objectives. They are as follows:
 Experimental research methods: It is the straightforward experiment which involves
standards of practices that manipulating quantitative. It assists to generate statistical and
analyse data to develop effective functioning in the business. It is the one of the most
difficult method which require effective design and great deal with large experiments. In
several fields, this research is more accurate. It is the biggest drain on the time and
resources that is impossible to perform in several areas due to some ethical consideration.
 Opinion based research methods: Opinion based research generally includes designing
of the experiment and collection of quantitative data. In this type of research,
questionnaire can be prepared which used for quantifying the data from the sample group.
Hence, results could be assessed through testing emotions and preferences. It is the
simplest method that assists to give scale on the opinion and emotions. Quantifying
17
16
2
2
Yes
No
Cannot say

behaviour is the another important way that assists to perform functions at numerical
scale.
 Observation research methods: Observation research method is design for a particular
group which includes several methods. In this research methods, researcher can have
used case study for analysis the data. This method tends to use nominal and ordinal scales
of measurement in the particular research.
This is to reflect upon the undertaken research methods and their effectiveness in carrying
out this research work that has aimed to analyse the implementation of digital technologies on
small business enterprise such as Qbic hotel. This reflected the use of descriptive research
method as a way of analysing the data collected from the respondents with the help of survey. It
was a useful measure that assisted in describing the features of large population. This has
similarly helped me in conveniently gathering the information that resulted in producing precise
results at the end. I have hereby collected both forms of data with assistance of primary and
secondary data collection measures that has also resulted in carrying out a comparative study that
is effective in terms of generating verified results.
RECOMMENDATIONS
P7 Alternative research methods
In order to develop effective functioning, following recommendations can be interpreting
in the business:
 Implement advertisement tools: With this regard, Qbic hotel require develop their
outcomes with advertisement tools. In this way, they have to enhance their operations and
functions which assists to promote profitability in the business. Therefore, they can easily
attract several customers in business.
 Online promotion: Further, online promotion is the better tool to enhance market share
in the business. With this regard, the chosen enterprise has opportunities to increase their
functions in other nations where they unable to reach in significant manner.
 New digital technology tools and techniques: In order to conduct present research,
there are maximum respondents stated that Qbic hotel need to consider more
development program with innovations and creativity. On the basis of digital technology,
they are able to attain more desired work performances.
18