Final Research Presentation and Business Case Development Project

This project focuses on the development of an opportunity management process for Weatherford International, a prominent company in the oil and gas industry. The report begins with an abstract highlighting the issues of poor financial planning and lack of investment, which have impacted sales and service prices. It then outlines the company's mission, vision, and research goals, which include analyzing the business environment using a PESTLE framework to assess political, economic, social, technological, legal, and environmental factors. The project analyzes the current business situation, presents findings through graphs and tables, and includes survey results and manager interviews. It also suggests strategies for improving the management of change, incorporates a SWOT analysis, and addresses ethical considerations. The project aims to recommend measures for improving the development of the opportunity management process, with the goal of ensuring the company's sustainability in a competitive global market. The project utilizes both primary and secondary data to support its findings and recommendations, emphasizing the importance of strategic planning, technological advancements, and effective resource management. The project concludes with insights and recommendations for Weatherford International to enhance its opportunity management and improve its overall business performance.

Running head: FINAL RESEARCH PRESENTATION AND BUSINESS CASE
DEVELOPMENT
Final Research Presentation and Business Case Development
Name of student
Name of University
Author note

1FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Abstract
From the report, it was understood that the main issue had been the lack of
opportunity development, which emerged due to the lack of proper financial plans and poor
investments. Due to which, the business was affected with lesser sales generation and the
prices of products and services also got higher. Within the oil and gas industry, this was a
great setback for Weatherford International, which also affect the revenue generation and
profit level. The various political, social economic, technological, legal and environmental
factors were considered to ensure acqusitions of proper knowledge about improving the
development opportunities and to ensure business sustenance in the competitive business
environment with ease and efficiency. This also helped the company to prepare a proper
business considering the strengths and weaknesses of the organisation, furthermore ensured
management of smooth business functioning.

2FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT

3FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Table of Contents
Introduction to the actual issue..................................................................................................3
Business Mission or Vision........................................................................................................3
Research Goal and Objectives...................................................................................................3
Detailed analysis of your findings in regards to the environment.............................................4
Provide graphs/diagrams and tables...........................................................................................5
The need to choose a specific computerized statistical system..................................................9
Main analysis and discussion of the recommended solutions..................................................10
Suggested strategies of improving and managing change of a current business situation.......11
SWOT analysis framework..................................................................................................13
Ethical Consideration in regards to the research and provided recommendations..................14
Conclusion................................................................................................................................15

4FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
The development of Opportunities management process at Weatherford International
Introduction to the actual issue
From the case, it is clearly presentable that Weatherford International, being a reputed
and established business organisation, still has been facing some issues related to the
development of opportunities management process. The main cause of these issues includes
the poor financial planning, poor level of investments in technology and research purposes
and even limitation of going beyond the core business, which resulted in raising the prices of
products and services too (Weatherford.com, 2019). The company, being one of the most
successful entities in the oil and gas industry needs to deal these issues and for that the report
will illustrate about the company’s vision, mission and goals and also evaluate the
environment within which the company operates. The recommended solutions will assist the
oil and natural gas Company to not only respond to the current market trends, but also can
benefit the growth in economy of the nation too. The issues and description of the business
case have been supported by collection of relevant data and information done through
primary and secondary data collection, which are later analysed and interpreted (Stark, 2015).
The company needs to develop the opportunity management process and ensure taking right
advantages of the events, furthermore develop clear and premise strategic plans for
facilitating innovation, technological advances and management of financial and human
resources effectively as well.
Business Mission or Vision
The company, i.e., Weatherford International, considers itself as impressive, together
as unstoppable and working as one, as an unit. The business organisation believes that it has
been grounded by major values like maintenance of ethics and integrity while conducting
business, managing accountability and discipline, flawless execution of plans and strategies,

5FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
facilitating collaboration, enabling innovation and committing to the sustainability goals’
achievement.
The mission of Weatherford International is to deliver technologies that are
innovative and design services that can match up with the energy needs of people in the
future through management of sustainable, ethical and safe measures. The business,
according to the values, has involved world class people and maintained good relationships
by acquiring every opportunities that are needed to become a trusted business partner (Noe et
al., 2017). The core values constitute the vision that Weatherford International aims to
achieve and it has been done with the timely approaches undertaken to grab the new scopes
and opportunities for sustaining in the long run in business (Weatherford.com, 2019).
Research Goal and Objectives
The main goal of the research is to highlight the importance of developing opportunities
management process by Weatherford International. The following objectives are as follows:
• Being reputed and established in local and global arena, the company has managed
delivery of good quality oil and natural gas services to cater the needs of oil and gas
companies largely
• The objectives of the research are to develop findings about the formation of
opportunities management process and make the company sustain in the competitive
global industry
• To identify the scopes and opportunities required to be managed to successfully
establishing relationships with clients
• To analyse the various scopes and opportunities and understand its feasibility

6FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
• To assess the probable impacts that may be created with the management of
opportunities
• To recommend necessary measures for ensuring that the development of opportunities
management process bring more positive outcomes all throughout the business for
Weatherford International (Weatherford.com, 2019).
Detailed analysis of your findings in regards to the environment
The PESTLE framework is designed to analyse the political factors, economic, social,
technological, legal and environmental factors that are responsible for management of
business functioning within the environment and culture where it operates to survive in the
competition. These factors are considered as useful based on Weatherford International’s
ability to access the right opportunities and for the development of opportunity management
process, furthermore ensure management of sales and making commitment towards the
customers’ project management process (Buytaert et al., 2014). The time should be another
factor among all these factors that must be considered by the company to utilise the scopes
and opportunities and ensure evaluating the right options to be implemented and Facilitate
maintenance of a positive corporate profile within the oil and gas industry.
Political factors
The political stability within the oil and gas sectors hugely impacts the economy of
the nation while the bureaucracy and interference in the oil and gas sectors have created
hindrance in successfully managing the prices of products and failing to maintain the trade
regulations and traffic associated with the pricing and basic materials (Foggin, 2014). The
minimum wage rules and taxation rates also have been political factors along with the safety
laws, rules and regulations within the oil and gas services industry, all of which are needed to
be considered for gaining long term profit in business.

7FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Economic factors
The rate of inflation, rates of interest and rates of foreign exchange also contribute to
the demands and need for investments in the industry, which can make the company attain
heights of success as well as contribute to the growth in economy of the country. The rates of
exchange and stability of the host country currencies can also be contributing factors to
economic conditions for the company. The company though has created good employment
opportunities and as the report focused on the opportunity management process, it can be
stated that labour costs are managed wisely and more employment scopes have reduced the
level of unemployment (Winter & Knemeyer, 2013).
Social factors
The culture of UAE has been adopted by Weatherfield International to cater the needs
of people locally and then focus on extending its reach to other target segment globally too.
The educational level and income level are high, which facilitates maintenance of good
standards while delivering the products and services and this encouraged entrepreneurship
and collaborative working with other small business too to draw in more clients (Agol,
Latawiec & Strassburg, 2014).
Technological factors
The technological advances like creating an entire digital platform and online
technologies integrated with the strategic planning have further assisted Weatherfield
International to gain opportunities of growth. It has been possible with the help of
investments to meet the needs of technology and at the same time, facilitate the research and
development activities to promote innovation and proper value chain management within the
oil and gas industry (Theisohn, 2013).

8FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Legal factors
The legal factors are considered through inclusion of various legislations, laws and
rules needed to be integrated within the organisational policies for maintenance of business
standards. The company used Discriminatory laws, employment law, health and safety law
and rules related to protection of data and its confidentiality. All these laws are followed by
the organisation’s staffs to maintain secrecy of data, prevent discrimination within the
workplace and prioritising on the safety of employees and clients to obtain their best potential
in terms of performance and fulfilment of business goals’ achievement (Baumgartner, 2014).
Environmental factors
Before entering any new market, the company has assessed the weather, climate
conditions and focused on the environmental laws that should be implemented. The company
has been engaged in CSR responsibilities, which has enabled prevention of polluting the
environment and water and managing wastes through recycling, thereby aimed at a green
business (Alvarez, Barney & Anderson, 2013). The use of renewable energy could also be
considered as a great opportunity, which should be combined with proper time for creating a
healthy environment and ensured production processes with little impact on the environment
and community. Weatherfield International has also grabbed opportunities for the
management of business with the help of focusing of environmental issues and aiming to
reduce the consumption of electricity, hazardous wastes, greenhouse gases emissions, etc
(Burlov & Grachev, 2017).

9FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Provide graphs/diagrams and tables
Figure: Changes in prices of oil services (Alvarez, Barney & Anderson, 2013)
Figure: Sustainable savings by the business (Reefke & Sundaram, 2017)

10FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Figure: Revenue generated by Weatherford International (Conforto et al., 2014)
The other tables and graphs include the survey process results obtained on the basis of
responses provided by the respondents who were provided with the survey questionnaires.
Data collection
The primary data constitutes of qualitative and quantitative data and information
while the secondary data was collected by assessing the secondary sources of data such as
journals, articles, documents, newspapers and internet websites. The qualitative data was
collected by conducting interviews with the managers and obtaining their responses whereas
the survey process helped in collecting quantitative data where the responses of the
respondents were gathered by distributing survey questionnaires to them.
Survey process outcomes:
Does the company use the opportunities management process wisely to facilitate new
marketing techniques?

11FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
–
Very likely
13.33%
2
–
Likely
33.33%
5
–
Neither likely nor unlikely
6.67%
1
–
Unlikely
20.00%
3
–
Very unlikely
26.67%
4
Total Respondents: 15