Web Analytical Competitor Analysis: Uber Eats vs. Zomato

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Web analytical competitor analysis
Table of Contents
INTRODUCTION.......................................................................................................................................2

UBER EATS...............................................................................................................................................3
1. Fastest delivery................................................................................................................................3
2. No minimum order concept.............................................................................................................3
3. Existing Customer Base...................................................................................................................4
4. Better utilization of the resources available.....................................................................................4
5. Pinnacle algorithm...........................................................................................................................4
6. Global Presence...............................................................................................................................4
Using web analytics tools gather the web analytics data of the chosen website and competitor’s website to
critically analyze their competitive positions and suggest areas of improvement........................................5
CONCLUSION.......................................................................................................................................8
REFERENCES............................................................................................................................................9
INTRODUCTION
Food delivery is becoming a larger business day by day as it saves time of customer and gives
them their food as and when required. The process is simple and can be used by any from a
teenage to a adult, it consist of some simple steps which include choosing restaurant of their
choice, going through the menue,and choosing services like pick-up and delivery, payment can
be done through various payment options available.
The report is going to discuss about the food delivery apps available which have grown in recent
times and whose competitor analysis is done using web analytics tool available, their key online

value proposition is discussed and compared their competitive positions and areas in which they
can improve is also discussed .
Critically compare the key online value proposition of the chosen website and the
competitor
UBER EATS - One of the famous food delivering app available in UK, it has grown its value in
recent times and has an increase in its number of consumers.
It is a three angled market place connecting restaurant owner, driver and the ultimate customer
through a network; it revolves around the three players: Restaurant pay commission on the order
to Uber Eats, customer pay delivery charges and sometimes cancellation charges; drivers earn
through giving delivery of ordered food on time.
World’s largest ride booking company took an interesting turn in 2014, making a food delivery
app initially called Uber Fresh, which connected people with restaurant easily by ordering food
online easy just as booking a ride for them, they invested in food delivery as it’s the fastest
growing business, getting impetus around the world.
Its value proposition can be discussed in six points –
1. Fastest delivery-
It promises to provide your food on your doorstep within 30 minutes of requesting in the
cities it is currently working, it works on the principle “We don’t want your food to travel
miles”. It not only delivers food fast but make sure it reaches you as ordered, hot and fine as
served in restaurants.
2. No minimum order concept-

There is no minimum order concept associated, so person can order from snacks to a full
fledge meal as and when required, there is a minimum standard delivery fee which ensures
all orders gets fulfilled on time irrespective of the order value.
3. Existing Customer Base-
It has an added advantage which is surely the existing customer base available to it which
comes from the existing Uber users booking rides which can become potential users of Uber
eats as well.
4. Better utilization of the resources available-
Uber as already known has an organized system of booking rides and a system to manage
drivers and cabs is already existing, which can be used effectively by making deliver food by
the driver who just finished their ride on the way.
5. Pinnacle algorithm-
Algorithm developed by the Uber is itself very effective and does a great job organizing and
managing the food delivery which consists of ordering, order dispatch and order delivery by
allocated member.
6. Global Presence-
As Uber has already developed a global presence of itself, so it is hard to beat them, they
may find some local competitors but it is definitely hard to be approached by any.
One of the major competitors for Uber Eats includes Zomato which has established itself in
recent times and is growing day by day its value proposition is also increasing as it is an
mind blowing concept which gives platform to its customers for rating restaurants in their
respective areas, also allowing restaurants owners to differentiate themselves from their
competitors.
It makes a bridge between the hungry customers and the restaurants serving them, providing
a complete pricing model which includes all the things related to order including the price it
would cost them to the duration it will take to reach them etc. of the delivery order.
It not only provides food to customers but also serves a loyalty program to build loyal
customer section which would be given added advantages like Zomato gold membership as
well as piggy banks incorporated in order to provide some additional benefits to their loyal
customers

Using web analytics tools gather the web analytics data of the chosen website and
competitor’s website to critically analyze their competitive positions and suggest areas
of improvement.
Web analytical data of the following websites is as shown below in pictures-
Monthly domain overview is analyzed first of all which suggest that Uber eats keywords are
more than that of Zomato,while searching foe near keywords person will find their desired
app faster than they spell it whole.
These screen shots shows the top keywords which are directed towards the app-

This shows their Ad words history-

Organic Ranking history of both of the sites is shown which clearly shows how they emerged
individually-

CONCLUSION
The report discussed about food delivering apps which provide people with food as and when
needed, they have emerged in recent times and are growing with a faster pace day by day, it
discussed how important it has become to resist without any food delivery apps today as it
bridges the gap between hungry people and restaurants saving time of people and providing them
what they need anytime anywhere, it is compared with web analytics tool available online and

discussed, value propositions of both the apps is also discussed giving insight about the strategies
they are using and how they are emerging as a brand.
REFERENCES
 Andreassen, T.W., Lervik-Olsen, L., Snyder, H., Van Riel, A.C., Sweeney, J.C. and Van
Vaerenbergh, Y., 2018. Business model innovation and value-creation: the triadic way.
Journal of Service Management, 29(5), pp.883-906.
 Holzbach, J., 2016. Development of an online solution to integrate small foodservice
clients in an online basis relationship model (Doctoral dissertation).

 Leckie, C., Nyadzayo, M.W. and Johnson, L.W., 2018. Promoting brand engagement
behaviors and loyalty through perceived service value and innovativeness. Journal of
Services Marketing, 32(1), pp.70-82.
 Bartosiak, M.L., Pigni, F. and Piccoli, G., 2018. Zoorate: Certifying Online Consumer
Reviews to Create Value. Communications of the Association for Information Systems,
43(1), p.28.
 Wall, A.M., 2005. Search engine optimization book. State College: Aaron Matthew Wall.