Digital Marketing Assignment: Email Marketing & Web Analytics Analysis

This assignment focuses on digital marketing strategies, specifically email marketing and social media campaigns. The student analyzes the effectiveness of email messaging and social media posts, including the use of visuals and campaign analytics. The assignment includes example emails and discusses the importance of web analytics in understanding user behavior, identifying marketing channel performance, and improving website experiences. It covers topics such as SEO, user vs. customer analysis, and the development of action plans to increase brand awareness, using examples from a hypothetical product launch and a fashion brand. The analysis includes the use of web analytics to understand how users find the site and their journey, as well as the impact of offline campaigns and the identification of best and worst-performing pages.

Running head: DIGITAL MARKETING
Digital Marketing
Name of the Student
Name of the University
Author Note

1DIGITAL MARKETING
Task 1
Email Messaging of Marketing Strategies
Email 1
To: [e-mail]
CC: [e-mail]
Subject – Launching of a Campaign to promote the Use of Menstrual Cups among Women
Dear James
I hope this email finds you well. The marketing strategy that I am looking to
implement in order to make your product known far and wide in Australia, involves the use
of email messaging and social media marketing. The email messages will be kept short and
brief and will highlight the most important features of the menstrual cups being marketed,
that is, its affordability and convenience of use. The social media campaigns will be
conducted on Facebook, Twitter and Instagram and will focus on much the same thing. the
best way possible.
Regards,
Nancy

2DIGITAL MARKETING
Email Message 2
To – [e-mail]
CC – [e-mail]
Subject – Thoughts on Recent Analytics of the Marketing Campaign for Menstrual
Dear James
I writing this email to let you know that while our marketing campaign took off quite
successfully, the analytics for the social media campaigns are not as good as it could be. For
one, I propose that we remove the use of graphic images of bleeding tampons from the
campaign, and use images that are more aesthetic. I will be in touch with you again shortly
with some more positive news I hope, once the necessary changes have been put in place.
With my thanks and best wishes
Nancy

3DIGITAL MARKETING
Email Message 3
To – [e-mail]
CC – [e-mail]
Subject – Success of the Social Media and Email Marketing Campaigns
Dear James
I do hope that you are keeping well. I am happy to report to you now that our email
marketing campaign and social media marketing campaign for the menstrual cups that are
manufactured by your organization have taken off finally. Some customers have responded to
the emails that have been sent out, professing a great interest in the product and hoping to see
it in circulation in the market for the long term.
With my regards
Nancy

4DIGITAL MARKETING