Entrepreneurial Opportunities: Developing a Web Cafe Business Plan

This report provides a comprehensive business plan for a Web Cafe, exploring entrepreneurial opportunities and strategies for success. It begins with an introduction to entrepreneurship and its importance in business development, emphasizing the skills needed to establish a thriving venture. The report details the concept of a Web Cafe, which aims to provide internet services and a comfortable environment, targeting both street dwellers and online customers, particularly housewives and senior citizens. It analyzes the entrepreneurial themes of various businesses, such as Lakota Hills and Image Cafe, to identify key factors like customer loyalty, competitive advantages, and innovative service offerings. The report also discusses the entrepreneurial skills required, including financial analysis, self-concept, communication, and leadership. Furthermore, it outlines the business development ideas, such as implementing computer classes, offering discounts, and ensuring computer security. The report concludes by highlighting the competitive advantages of the Web Cafe, which includes providing a unique combination of online services and a physical cafe experience.

ENTREPRENEURIAL OPPORTUNITIES

Table of Contents
Introduction......................................................................................................................................3
Entrepreneurial themes....................................................................................................................4
Business development Idea..............................................................................................................6
Conclusion.......................................................................................................................................9
Reference List................................................................................................................................11

Introduction
Entrepreneurship is an essential skill that is required for developing a business in the market.
This study will help the learner to know the entrepreneur skills and opportunities to grow a
business. The learner has discussed various businesses to observe all the entrepreneur skills that
the businesses have indulged to grow in the market. This will help the learner to establish a
startup cafe business and the learner has decided to name it as Web cafe. This study will evaluate
all the characteristics that a successful entrepreneur should hold. The learner will be able to start
a business after going through this study.
The uniqueness in this idea relies on targeting more and more customers through online
transactions along with street side café availability. At present most of the cafes available in UK
are available for the street dwellers. In this case, café products will be available through online
orders and home makers especially senior citizens will get the touch of the café through online
orders. In order to provide a satisfactory support, there will be product distribution teams who
will handle delivery efforts.
The target market will be based on locations and respondents and there is no doubt that such
segmentations will be new in the exiting entrepreneurship ideas. Especially, the business will
target the residential folk who tend to have a taste of online café support.
Many a times, it has been found that the business strategies and entrepreneurial themes depend
on the type of business Mueller and Anderson (2014, p.500). For example, the business theme of
lakota hills is to get huge customers in their shop. Their focus is to provide tasty food to the
customers and earn profit. On the other hand, it has been found that the objectives of image cafe
are to provide the customer a suitable environment where they can use the internet service
without thinking about the time. After analyzing the objectives of different business, the learner
has thought of providing a safe and clean environment to the customers so that the cafe will get
huge customers in the venture. The web cafe will provide internet classes in the afternoon. This
will enhance the customer relationship with the services. The cafe will provide good coffee and a
comfortable environment that will provide the customers a homely atmosphere. The focus of the
learner is to make a place where the customers will be able to enjoy the internet in a well-kept
atmosphere.
The customer range of Web Café includes distant folk who cannot get the touch of street coffee.
The concept has been taken from the retail and other regular product distribution system. In most

of the terms housewives and senior citizens will be the major targeted customers through online
support. Marketing professionals will reach to the customers through field survey and knowledge
database of existing customer base. In order to understand requirements of customers, the
business professionals will make efforts in marketing on the streets as well as online platforms.
The learner has made business plans and ideas after analyzing the business of various
organizations. For instance, the owner of the Lakota hills brought a competition in the food
industry. They have developed their entrepreneurial skills and sells bread fry in the festive
season because they knew that at this time there is a great demand of fried bread. They brought a
unique change in the taste and change of their food items. It has been found that this idea of
bringing the change at Lakota hills was appreciated by the customers. After this, they started
selling the bread fry to the tourists and again they were proved successful in the business. This
way they are able to earn a huge profit in the food industry. The business of fried bread was
growing at a impressive way. They started giving business advertisements in the local magazines
about their food so that the customers can also order food by the contact number that has been
provided in the magazine (Komppula, 2017, p.263).
This gave a efficient idea to start the cafe business to the learner. The learner made a business
plan after investigating these two businesses:
The web cafe will give cheap access to the internet. It will also provide complete access to FTP,
email, Usenet, WWW and other internet tools. The customers who will come to the cafe to use
the service will get an innovative environment with the complimentary coffee while serving the
internet. All of these advanced platforms are getting more and more stress in the advanced
business communications. Therefore, it is justified that all of these platforms should be utilized
for a new start up and for the same a new idea or platform of marketing as well as product choice
is important and for the same, Web Café has targeted all of those opportunities.
Entrepreneurial themes
Discovery of new opportunities: Entrepreneurship is a skill that is required to develop and
organize the business in an effective way. The owner of the start-up business needs to develop
the Entrepreneurial skills to bring the business in a standard position. Chang and Rieple (2013,
p.225) have mentioned that to run a business the owner needs to know how to maintain the
balance in the account and continue the growth of the business. Many a times, it has been
observed that a business fails due to the lack of entrepreneurial skill. The learner has investigated

that image cafe was established to provide services to the companies in order to promote their
products over the website. The owner launched this cafe when internet connection was growing
gradually.
The owner took the advantage of this and started the cafe to give support to the companies by
designing their websites. The owner made a plan about the risks and benefits of launching this
image cafe. It has been observed that the owner had a good entrepreneur skill and has
communicated with the investors for increasing the revenue in the business. The learner has
taken ideas from the business of Image Cafe in order to start the business. The learner needs to
bring innovation and creativity in the business so that it can attract many customers. For
example, the learner can introduce new technology in the cafe that will help to solve the queries
while serving the internet in the cafe Ibrahim and Lucky (2014, p.203). This will save time for
the customers in achieving the purpose. However, it has been found that the motive or
opportunity of a business of Lakota hills is the loyalty of the customers Ivanov et al. (2014,
p.67). They make food for the tourists and the local people that is affordable to buy. They
provide high quality food at a cheap rate. Similarly, taking idea from the lakota hills the learner
has decided to a implement this strategy in the business. The plan must be made in such a way so
that it can gain enough customers in the business. The learner should recruit some efficient
assistants who will help to grow the business. Bacanak (2013, p.362) has mentioned that in order
to gain the attention of the customers, proper advertisements and posters should be made so that
everyone gets aware of the web cafe shop.
Passion for the entrepreneurship
The owner of the Image cafe was motivated from a very early age. The owner has fought with
the competitors in order to set the business in a standard position. In the opinion of Ibrahim and
Mas’ud (2016, p.225), motivation for the entrepreneur is needed to give high level of efforts in
order to achieve the goals of the business. This motivation will force the learner in a specific
direction and intensity to start the business. The learner has a urge to grow knowledge in
computer and internet. This has thrilled the learner to do a cafe business. The learner has much
inspiration from the image cafe that has helped to develop new strategies to start the cafe. The
entrepreneurial skills that are essential to open the cafe are as mentioned below:
Financial analysis skill: The learner should be able to evaluate the financial projection before

starting the business. The learner must be able to estimate the money that the cafe will require
and how the money will be raised in the market before starting the business. These costs will
involve all the terminals of computer and all the other costs that are linked with the set ups.
Self-concept skill: The learner must know the targeted customers before starting the cafe.
According to Stuetzer et al. (2013, p.1183), the profit and risks of the business will be able to
understand only when the owner will be able to target the suitable audience.
Communication skill: The learner must develop the communication skill to deal with the
investors and the customers. For instance, if the investors are not interested to invest in the
business then the learner should make them understand being a proper communicator, the
importance of having the cafe in the locality.
Leadership skill: It has been observed that the owner of image cafe was a good leader and this
has helped to build the business in the world of market. The learner should know how to lead a
team as this will develop a positive image and everyone will get interest to visit the cafe. As
mentioned by Horwitz (2013, p.2235), a strong leader always get successful in establishing an
effective business.
It has been found that the owner of image cafe launched the business after doing four months of
planning. At that time, the owner came to know that there would be a shortage of cash in the
business. Hence, the owner went to the investor and asked to invest extra money in the form of
loan.
Business development Idea
Development of Entrepreneurial ideas: The learner has thought of implementing a computer
course in the cafe that will be available for all the individuals irrespective of ages and
background. An internet class that will be offered by web cafe will help the users who do not
know to operate computer. This extra benefit given by web cafe will grab both young and elder
members of the locality. They will gain interest in this class that will develop an interest to come
to the cafe.
The learner has estimated the cost and it includes the coffee making machines, site decoration,
computer terminals, printer and other equipments of the cafe. Costs should also be calculated for
purchasing the laser printer and other appliances.
Then the learner has registered the cafe with the secretary of the state office and applied for the

business license. The learner has thought of giving discounts to the regular customers of the cafe.
For example, the learner may sell 4 hours ticket by giving 10% discounts and so on.
In the opinion of Piperopoulos and Dimov (2015, p.970), the computers must be protect with
suitable anti-virus otherwise the customers will not feel safe to use the computers. Therefore, the
learner should implement anti-virus software that must have the ability to close all the programs
safely from the computer after the use of one client. This way the computers will be kept fresh
and the customers will feel free to use the computers.
Competitive advantage: Many a times, it has been found that the business strategies and
entrepreneurial themes depend on the type of business Mueller and Anderson (2014, p.500). For
example, the business theme of lakota hills is to get huge customers in their shop. Their focus is
to provide tasty food to the customers and earn profit. On the other hand, it has been found that
the objectives of image cafe are to provide the customer a suitable environment where they can
use the internet service without thinking about the time. After analyzing the objectives of
different business, the learner has thought of providing a safe and clean environment to the
customers so that the cafe will get huge customers in the venture. The web cafe will provide
internet classes in the afternoon. This will enhance the customer relationship with the services.
The cafe will provide good coffee and a comfortable environment that will provide the customers
a homely atmosphere. The focus of the learner is to make a place where the customers will be
able to enjoy the internet in a well-kept atmosphere.
However, it has been found that the motive of the business of Lakota hills is the loyalty of the
customers Ivanov et al. (2014, p.67). They make food for the tourists and the local people that is
affordable to buy. They provide high quality food at a cheap rate. Similarly, taking idea from the
lakota hills the learner has decided to a implement this strategy in the business. The plan must be
made in such a way so that it can gain enough customers in the business. The learner should
recruit some efficient assistants who will help to grow the business. Bacanak (2013, p.362) has
mentioned that in order to gain the attention of the customers, proper advertisements and posters
should be made so that everyone gets aware of the web cafe shop.
Northwest venture is a finance business that provides services to the clients. It has been found
that the owner of northwest venture has developed entrepreneurial skills. () has mentioned that
the balance sheet and the income statement of the business has been prepared by the owner in a
great way. The company has implemented a quality strategy that has developed an interest for

availing the service. They have developed a differentiation of product strategy that has helped
them to improve the quality and the brand name of their service. It has been found that their only
focus is to improve the brand name of their company.
Market research: According to DeJaeghere and Baxter (2014, p.61), entrepreneurship indulge
the collection of the productive resource in the business to create interest in the mind of the
customers. The business should be formed after analysing the impacts of the economic growth in
the market. The owner of web cafe must be focus to the business strategy that has been prepared.
Customer should feel that the owner takes their desires and wishes into consideration. The focus
of the business should be stable in order to make a standard position in the market. The learner
must be able to implement effective assistant who will have enough knowledge about computers.
The assistants should be helping in nature so that the customers will feel a comfortable
atmosphere in the venture. In the opinion of Martin et al. (2013, p.211), the entrepreneur should
be patient and focus enough in order to get success in the business for a longer duration. The
learner should be able to manage people and should develop the leadership skill in order to lead
the assistant in an efficient way.
Marketing plan and strategy: The learner has done a survey and found that there is a need of a
web cafe in Eugene as there is no other cafe in that area. Therefore, this cafe will get many
customers, as it is the first internet cafe in that area. It will provide gaming and internet service
both to its customers. Different types of online advertisements and a unique website has been
created for the web cafe. The learner has developed marketing strategies and campaigns in the
locality. The learner will organize marketing events to make aware about the business to the
customers. The growth of web cafe will enhance the communication capacity of the business.
The investor will come forward to invest in the business. The venture will be properly decorated
so that it will attract the customers. As mentioned by Chell (2013, p.6), the posters and the
brochures will help to know the people about the business.
Marketing Mix: The web cafe will provide high-speed internet service to the customers by
having an effective internet connection. The customers will get attracted to the shop if there will
be art equipment available in the shop. The web cafe will soon upgrade all the services after
launching the cafe in the market. The learner should not set high price of the service at the
beginning of the company otherwise; it will not be able to grab many customers in the shop. It
has been verified that the customers will give more appreciation if they get satisfactory service

from the cafe. This will create a positive impression in the business. In case of product quality,
there will be a reflection of price while making quality along with managing customer’s
negotiations. In terms of location or place of marketing, the business will target to make distant
areas.
In addition, the business has evaluated all the risks that may affect the business. It has been
found that the business that sets high price of the products and the service at the beginning are
not able to gain much profit in the business as no customers are willing to afford for the products
that has recently been launched in the market. Everyone gets attracted to the services or the
products that has been everlasting effect in the market (Salem, 2014, p.853). Therefore, it is
important to target the appropriate audience and create a good impression in them before setting
high price for the service in the cafe.
Figure 1: Entrepreneurial themes
(Source: Martin et al. 2013, p.21)
Conclusion
Therefore, it can be stated that entrepreneurs need to focus completely upon different innovative
themes for inclining the organization towards a specific goal. It is the responsibility of the
entrepreneurs to be very particular regarding their goals so that they can prove to be a successful
example in the current trends of business. Usage of different small business and its strategies are
done so that initiation of the startup will add extra efficiency in the framework of trade and

commerce. In addition to this, value proposition has been focused on further in order to develop
unique characteristics among the function so the enterprise.

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