Analysis: Client Report on Web Campaigns for Singapore's Helping Hand

This client report assesses the potential of online platforms for The Helping Hand, a Singaporean non-profit organization, to enhance its awareness campaigns. It highlights the effectiveness of using social media platforms like Facebook and Instagram to reach a broader audience, recruit volunteers, and secure donations. The report outlines a communication proposal focusing on creating a Facebook page, Instagram account, and a website to showcase the organization's activities and products. It also suggests strategies like hosting live events, social media contests, and creating merchandise to further promote the organization's goals. A timeline and budget are included to guide the implementation of the proposed campaigns, emphasizing the importance of proper organization and management for achieving the desired outcomes. This document is available on Desklib, where students can find a wide array of study resources including past papers and solved assignments.

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Running header: Client Report On Web Campaigns
CLIENT BRIEFING
Student Name
Professor’s Name
Affiliation
Date

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Client Report On Web Campaigns
Executive Summary
In Singapore there are many nonprofit organizations which aim at providing help and guidance
to address various problems that arise in the society. These organizations are registered and
licensed by the Singapore government. These organizations usually host or carry out campaigns
to air their views and to raise awareness on what they engage in and they are usually done by use
of online platforms. These platforms which include facebook, instagram and twitter have proven
effective in airing these campaigns hence raising awareness.
INTRODUCTION
In the current world of today, use of the internet for awareness purposes has proven effective
most especially when online platforms are used to advertise and pass down awareness campaigns
to a large group of people. Business firms, government organizations and non government
organizations are among the many that benefit greatly from the various online platforms
available on the internet. Social media platforms such as face book, twitter, instagram are just but
an example of these platforms used to advertise and present various campaigns. The main reason
they are more effective is that they provide a huge platform to present ideas to a large group of
people over various countries and continents without limits on religion, ethnicity or relationship
ties6. This therefore makes online platforms a unique tool to present ones ideas or even address
issues affecting a particular place or country. This report mainly discusses the findings and other
factors that come with online campaigns and provide a communication proposal on future
campaigns. It also gives conclusions and identifies key stake holders with correct evaluation
linked to campaign goals and objectives, for a non government organization located in Singapore
known as The Helping Hand.2 The target audience are basically people who have suffered from

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Client Report On Web Campaigns
drug abuse and are recovering from it and also law breakers who have been imprisoned but set
free after completing their terms.
BACKGROUND RESEARCH
The organization, in its aim to raise awareness it has engaged in various social activities to raise
awareness of their campaigns. These include hosting of the Osim Sundown marathon and
organizing the Charity Golf games are some of the means used by the organization to raise
awareness. These issues show the current condition of the organization in its aim to raise
awareness. However, It is evident that the above named measures only raise awareness to a small
group of people. It is evident that use of the web could raise awareness to an even large group of
people if used in an effective way. Currently the company depends on the above named events to
raise revenue required for the success of their organization problems such as low turnout of
participants in these events prove to be a major challenge that faces the company and could be
easily overcome if their mode of campaigning could be done effectively and in a different way
by use of online platforms.
FINDINGS
During research, it was evident that by use of online platforms such as face book and twitter
could prove effective in delivering the organization’s main goals to the general public not only in
Singapore but also worldwide. Using an example of face book, it has a total of 2.23 billion users
globally, with up to 3.16 million users in Singapore alone according to a report by the company.
This number of people could prove effective especially when doing an awareness campaign
about the organization.
OPPORTUNITY
The greatest problem that presents itself is how to raise awareness to a large group of people.
This problem presents an opportunity for the organization to do research and identify its
strongholds in website and online communications. Our client has various participants in its
organization and carries out various businesses such as the shop which they sell their various
products thus generating revenue. Online campaigns do not require huge amounts of investments
to generate traffic. This therefore presents itself as a huge opportunity for the organization to

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Client Report On Web Campaigns
maximize on he opportunity. Taking facebook and instagram as an example, opening an account
is free and consumes minimal time while providing a platform to reach out to as many people as
possible.
OVERVIEW OF THE CAMPAIGN
In Singapore there are about 3.16 million facebook users. It is stated that in the years 2014-2016
the number of volunteers doubled with the percentage of people doing voluntary work rose from
18 to 35 %. From these statistics it is evident that he people of Singapore are willing and are able
to carry out volunteering work. From these statistics the overview of the campaign is formed.
First and foremost the organization should form and open its own facebook account and fan
page. Facebook will be used to showcase and provide an opportunity for the organization to
generate traffic and acquire a population sufficient enough to be able to view their various posts.
This account will be managed by the organization itself or by willing volunteers who are well
endowed in knowledge on online campaign using facebook. The next step is to form an
instagram account and then showcase the various products they form from their various
enterprises using photos and videos. this could greatly help the organization to even acquire
market necessary to sell their products and thus generate income. Finally the organization could
form a website which briefly describes what the organization entails and what it does. Apart
from online means of communications the organization could use pamphlets to advertise and
create awareness on the organizations goals.
CAMPAIGN OBJECTIVES
The main objectives of the campaign are to create awareness and also to acquire volunteers and
possibly donors who could enable the organization to reach out to even more people. This could
only be achieved if the costs incurred during the campaign are minimal. In Singapore there are
over 4 million internet users with more than half of them using facebook. This forms upto 82%
of people living in Singapore being internet users. This population consists of both the adults and
teenagers. The objective of the campaign is to ensure that it reaches out to all of them thus
raising their chances of being known and thus success of the campaign. The modes used to raise
awareness include: blogging, advertising and possibly social contests which can be done online

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Client Report On Web Campaigns
such as the famous ice bucket challenge. The campaign’s main objective could also be to reach
out to the appropriate audience.
TARGET AUDIENCE
Singapore’s population consists mainly of adults and teenagers. According to a statistics by
United Nations Department Of Economic And Social Affairs the number of males in Singapore
is about 3 million while population of women 2 million. These statistics form 50.4% and 49.6%
of the population respectively. From these statistics it is evident that males make up most of the
population of Singapore they form the target audiences. The organization could also target
families which have been affected by drug abuse and ex convicts who have been recently
released. For example number of inmate’s released in Singapore in the year 2016 was 1241 who
had been from drug abuse. This is according to the government of Singapore and from its
database.
CAMPAIGN MESSAGE
The main aim of the campaign is to create awareness on drug abuse and to also provide an
opportunity for ex offenders to be rehabilitated back into the society. This message could be
spread out through the various available online platforms to ensure that it reaches out to all and
sundry. This message could be used in the form of a slogan for example “Enabling ex offenders’
discover their potential.” This message could be contained and imprinted in every document of
the organization.
STRATEGY, CHANNELS AND TACTICS
The strategies carried out to ensure effective campaigns are done by the key stake holders of the
organization. These include the manager of the organization the blogging team and also the main
volunteers and donors of the organization. There are various strategies which could be integrated
to ensure effective communication. To begin with the organization could host live events
whereby they could invite the entire community both in the social media platforms and from the
entire country and include famous people to increase the fan turnout. Secondly, The organization
could also host social media contests such as the famous “ice bucket challenge” and thus attract
more followers to the cause4.It is estimated that these campaigns could yield up to a 34%

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Client Report On Web Campaigns
increase in the number of fans thus making the campaign to take root amongst the people in the
community. Finally, The organization could also create merchs that promote and give a definite
stand on the organizations goals. Merchs are simply t shirts that contain information about the
organization. This not only raises awareness about the organization but also generates revenue
since the t shirts are sold at a certain price and the money allocated to the development of the
organization. In the course of using the media outlets such as TV broadcasts, the organization
could come up with their own shows which will be aired at a specific time to showcase the
organization and what they do thus raising more awareness about the organization. Taking part
in awareness road shows such as the one done by “The Central Narcotics Bureau’ in Singapore
to warn people of drug abuse and also to educate the rest of the people not to engage in drugs and
criminal activities, could earn the organization more partners since they will indicate that the
organization is not only concerned with raising revenue and campaigning but also to educate the
people thus proving more advantageous to the organization and beneficial to the community8.
TIMELINE
For the campaign to be effective I should be done within a specific timeline and all the effors
and finanacial input should be in accordance with the specified timeline. As in our case the entire
process should be done within six months this timeline is effective in that I provides adequae
time for budgeting and presenting an effecive campaign. The gantt chart below explains he entire
process inclusive of the budget involved.
BUDGET
The pie chart below shows the entire financial input neccessary to ensure the entire campaign
runs effectively. This budget covers the entire costs from the initial start of the campaign till the
end of the campaigning process. The percentages shows the cost allocation for the entire amount
of money used in campaigning.
PIE CHART SHOWING FINANCIAL ALLOCATION FOR THE ENTIRE CAMPAIGN

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Client Report On Web Campaigns
CONCLUSION

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Client Report On Web Campaigns
To conclude the report, it is evident that the success especially for a nonprofit organization is
dependent on various factors. The above named factors include just but a few which if well
utilized could aid to the success of the organization most especially when carrying out campaigns
and seeking donations. The stake holders and both the managers of the organization each have a
role to play to ensure the organization’s campaigns are effective and reaches to as many people
as possible. Proper organization and management is mandatory to ensure that all goals are
achieved and in the right time16. The various weaknesses associated with the organization should
be well addressed and the appropriate certification obtained from the government to ensure that
the organization abides by the dictated laws. However, further research should be one to ensure
that all future campaigns work effectively and are successful thus making campaigns especially
for nonprofit organizations cost effective and time conscious.
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