Web Development Project: Implementing SEO Strategies

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WEB DESIGN AND DEVELOPMENT

Contents
LO1................................................................................................................................................................3
P1...............................................................................................................................................................3
P2...............................................................................................................................................................5
M1..............................................................................................................................................................6
M2..............................................................................................................................................................7
LO2..............................................................................................................................................................10
P3.............................................................................................................................................................10
P4.............................................................................................................................................................10
M3............................................................................................................................................................15
LO3..............................................................................................................................................................16
P5.............................................................................................................................................................16
P6.............................................................................................................................................................24
M4............................................................................................................................................................24
LO4..............................................................................................................................................................24
P7.............................................................................................................................................................24
M5............................................................................................................................................................27
Conclusion...................................................................................................................................................28
References....................................................................................................................................................29

LO1
P1
DNS is considered as brilliant technology and uses for all the applications related to the internet.
For the websites and other services, a domain name is easy to remember the name on the
internet. DNS main function is to convert domain names into the IP address because of the
computer using the IP address for admittance to the internet devices. Due to the DNS
technology, the user only used a domain name instead of the IP address.
Types of DNS:
DNS is divided into three parts:
DNS queries: DNS query is further divided into three parts:
 Recursive type:
A host name is provided by the client and then the DNS gives the responsive answer
DNS provides the suitable answer or it can give an error if the result is not generated.
 Iterative type:
It is the same as the recursive type in which the host name is provided by the client and
resolver gives the perfect answer. The answer can be returned through the already exist-
able records in the cache.
 Non-recursive type:
This is referred to as a query in which the resolver also knows the answer. That’s why it
can also automatically give the answer from the records otherwise it sends the query for
the particular record.
DNS servers: it can also be further divided into three parts:
 Resolver:
Its main purpose is to receive the DNS queries. It can be used for the tracking of IP
address and also includes the hostname which is easy to read.
 Root server:
It is generally used to take out the top level domain. It is the initial step to proceed from
the hostname to the IP address.
 Authoritive root server:
It stores the updated information for the hostname. It is the ending point of the process
name server query; it collects the hostname and then sends the possible IUP address
towards the resolver.

DNS records: it is divided into 8 parts:
 Address mapping record:
Its function is used to store the hostname and considered as host record and also stores
the responsive IPv4 address.
 Address record of IP version 6:
It is also similar to a record in which the hostname is store with the correspondence IPv6
address.
 Canonical name record:
It responds on the request of the client that has a CNAME of the other host and then the
resolution process again proceeds with the newly hostname.
 Reverse lookup pointer records:
It provides the IP address and then obtains a hostname.
 Certificate record:
It is used to store the certificates of encryption
 Service location;
It provides the records of service location and provides it for another communication.
 Text record:
It contains the data which is machine readable.
 Authority starts:
It shows the authoritative current zone for the ongoing DNS zone and considered as the
record which starts in the beginning.

P2
Communication protocols:
It is considered as the formal descriptions including rules, formats and digital files and data.
 Purpose of communication protocols:
They are majorly required in delivering of messages within the communication systems
and it can also be used for the telecommunication purposes.
Server software:
Server means to web pages that can be accessed with the help of the client over the internet.
There are different types of servers in which the file server are common which stores all the data
in a network.
 Purpose of server software:
The main purpose is that it cannot be used for common functions; it can be used for some
special functions. For example fax servers, game servers, proxy servers, etc.
Operating system:
The operating system is considered as the programming level that’s able the person to the task on
the computer.
 Purpose of the operating system:
Its main purpose is to monitor the need for software and hardware. Operating system
finds out the resource for the completion of the task as per the desired of the input
through the user.
Web server:
A web server is generally defined as the program which is based on the HyperText Transfer
Protocol. As per the response of the user, it serves the files to the users and then these files can
be forwarded to the clients which use the HTTP.
 Purpose of the web server:
The main purpose of the web server is to put out and saves the websites for the site
visitors on the internet. It is a way to transmit or stores simple or complex data through
the internet. It works on the request of the users to give them a response.

M1
Web development technologies have both types if the impact that is it has positive and negative
effects.
Some positive impacts are:
 Search engine optimization and marketing of social media.
 Provide equality for all users to locate their queries and views (Rouse, 2014).
 By the use of social networking, users find the increment in the contact and the friend
circle.
 If the user is an RSS reader, then it provides updated news and information.
 Promotion of products can be done online for business and organizations.
 Consumers can also be engaged in all type of activities by giving their views for the
services.
 It is a platform through which the high level of knowledge can be transmitted.
 So may many companies publish their papers of research and then it helps in the research
of different students.
Some negative effects:
 Different types of information posted daily through different people. So, the problem of
overload can be increased and it will create a problem for the readers because the quality
of content is getting worst.
 Fake information increases the problem of fake ids and spammers.
 Competitors find it a great offer to post negative comments for the different companies.
 Due to fake information’s and relevant data, hackers gain an offer of attempt crimes.
 There is so many fake data are available on the internet without any restrictions.
 It is considered as the platform for sharing illegal materials.
 Internet users find the growth in financial crime with high speed (Pramatarov, 2017).

M2
SEO provides the opportunity for observing the online advertisement that can be used by the
customers like Google, MSN, etc and collects the data regarding the services. The companies
that use the search engines find a great impact in making the new bond with the customers
instead of that company which don’t use the SEO.
Improving the site’s index value through SEO:
STEP 1: LINK BUILDING
Figure 1 Building strategies
 For the good ranking, Google also admires this that main thing is backlines for the links.
 Links are referred to as the main factor for the ranking in Google.
 Most of the dealers admire that content is good for the links.
 The rank of the site can be made better by using reputable sites (STRICKLAND, 2015).

STEP 2: CONTENT
Figure 2 Content
 Text length gives the opportunity for higher ranking.
 3X is generated through content marketing. There are 78% CMO”s who believe that
custom content is the future scope.
STEP 3: RESPONSIVE DESIGN
Figure 3 Design responsive
 Mobile friendly is considered as an essential part for increment in the ranking.

 Mobile friendly sites can be used by the 75% users.
STEP 4: CLICK-THROUGH RATE
Figure 4 CTR
 Search engines rankings and CTR have a strong relation.
 There are 3 factors in CTR: title tags, Meta descriptions, and schema markup.
STEP 5: MULTIMEDIA
Figure 5 Multimedia
 Images and video influence the great impact on the rankings.
 Videos increase the rate of conversation of up to 80%.

LO2
P3
Front end
Front end and back end are the two major components through which a website gets complete.
The front-end of the website includes the perspective of the user that includes the design and
languages like HTML as well as CSS. The front-end of the website displays how the website
looks and it is connected with the back end of the website. The front end developer in a company
is the web designer and for different companies, they have different roles. Like the web designer
can design a website by using fireworks or the Photoshop in which there is no coding
requirement but some web developers can create the website on the HTML and CSS that
requires coding and sometimes JavaScript can also be used. For the front end design of the
website the UX designers are responsible that do not participate in the implementation of design
but in designing the look of the website. These user experience designers’ works in the front end
for the websites or for application and also provide data from research work that what responses
are given to the website. Front end designers can work without the code or without taking help
of any back end development. The websites that do not require the web developer for the
designing of the website are the static website that does not contain any information to get stored
in the database. They can also be referred to as the front –end engineers or the “JavaScript
developer” if the employee working.
Back end
The back end development is also known as server-side development that states the working of
the site, different updates as well as any changes if required. The back-end of the website is
something that the user cannot able to see that include the servers and the databases. The people
that work for the back end are the programmers or termed as developers also. The main concerns
of the developers are the structure, managing contents as well as the security of the users. The
developer of the website helps in creating the dynamic website and for the code, they use the
languages HTML and CSS. A dynamic website is created by the use of programmer that includes
changes on a regular basis, updates that are real-time and many others.
By combining both the back end of the website as well as the front-end development of the
website, a fully functioning dynamic website is created.
P4
Before the creation of a website, wireframes are created so that proper design can be created and
the wireframes of the website are developed by using the Balsamiq tool and images of the
created mockups are given below:

Figure 6: Page 1
This is the first page of the website that contains the different image and introduction of the
website.

Figure 7: Page 2
This is the second screen that is used to display the available hotels as well as available buses
that need to book by the user (Alert, 2013).