This project presents a comprehensive plan for an e-commerce portfolio, focusing on the use of WordPress as the chosen platform. The student details the purpose of creating an online store for product sales and discusses the rhetorical influences, drawing parallels with successful platforms like Amazon and Jumia. The plan outlines the target audience, major stakeholders, and the context of presenting the portfolio on a publicly accessible platform. It addresses potential risks, ethical concerns, and uncertainties, along with strategies for logos, pathos, and arrangement of content. The project also includes a social media plan, referencing successful strategies employed by companies like Jumia and Amazon, and concludes with a list of relevant references.
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