Webpage Design Report: Website Creation and Rationale Report

This report details a student's approach to designing a webpage for University College Birmingham's Undergraduate Open Days, as required by the Digital Toolkit module. The report begins with an introduction to the importance of effective webpage design, followed by visual research to understand user preferences and create an attractive interface. It then explores the significance of identifying the target market and developing a content strategy. The core of the report focuses on the use of wireframes and sitemaps to structure the website, followed by a discussion of content selection and page layout decisions. The student explains the SEO techniques chosen and implemented to improve the website's visibility. The report concludes with a summary of the design process and its outcomes, referencing key literature and including an appendix with relevant visual elements and the Wix login information.

Running head: WEBPAGE DESIGN.
WEBPAGE DESIGN
Name of the Student
Name of the University
Wix login:
Author Note

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Table of Contents
Introduction:-..............................................................................................................................2
Visual Research:-.......................................................................................................................2
The importance of the target market:-........................................................................................3
Wireframes:-..............................................................................................................................4
Sitemap:-....................................................................................................................................7
Discuss the reasons for the type of:-..........................................................................................7
Content is choosing and decisions around page layout:-.......................................................7
SEO techniques are chosen and implemented:-.....................................................................8
Conclusion:-...............................................................................................................................9
Reference:-...............................................................................................................................10
Appendix:-................................................................................................................................11

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Introduction:-
The web page is an essential thing for modern technology. With the help of websites,
any user can find all ample evidence and information. A good web page developer develops
their website in different ways (Shen and Zhao 2014). One beautiful and decent webpage
must be helpful for any organization enhancement. When the client is notifying every
information quickly, then they prefer this organization. Birmingham University is hiring a
web developer to develop their organization's webpages effectively. In this report, the writer
describes some fundamental descriptions of these websites. This report contains visual
research, wireframe structures of these websites.
Visual Research:-
Visual design, as its term suggests, is the procedure of developing the user interface of
an application through visual effects and elements, counting illustrations, colors, images,
design, outlines, etc. The visual implementation is very much essential for every website, and
these webpages are not exceptional. These websites are also very much attractive, and
specific reasons are appealing for the user.
This website maker is gathering some information on other websites. The developer is
also getting some motivation from other websites. This webpage can provide visual
satisfaction for the user. These are significant in receiving visitors involved with this
university’s website. The user likes to express beautiful things and if they have the choice.
Youngsters and students always prefer an attractive design, and this website design is perfect.
These websites are very much attractive and create a first impression for the students and
users. The website visitors promptly observe the creative abilities which still taking a perfect
understanding of what they do.

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A visual application can also create relationships. If web users can recognize with
these websites, the user is a massive step earlier to constructing a long-term connection with
them. This website creates an excellent relationship between the user and the administrator
(Patrutiu-Baltes 2016). These students also visualize some current critical affairs from these
websites. Because the user can identify any essential news about the university, this part is
the biggest attraction of the sites, and every web developer should follow this. Finally, the
content of these webpages updated automatically from the university. The user and followers
can observe in detail recent news. This part is also attractive for the user and visitors.
The importance of the target market:-
Every organization wants to market their company. A proper webpage is one of the
crucial media for marketing. Every organization should generate its targeted audience who
can spread the organization's news. Every web page mapping is initiate before selecting the
targeted audience.
This webpage is the educational webpage. Birmingham University should target the
student who learns in this place. These universities can spread their news in the world. A
significant number of overseas students are learning at this university. TAll type of Website
depends on communication (Amin, Rezaei and Abolghasemi 2014). The targeted audience
helps to communicate with website users, which depends mainly on whether what they sell is
appealing to them. Pointing in marketing is vital because it’s a measure of a holistic
marketing approach. It controls advertising, as well as client experience, communicates the
people most likely to need to do business with stakeholders. When the authority connects
with the right stakeholder, they are then more probably to get high-quality, capable leads that
will fit into paying clients.

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The advantage of using directly in marketing is that it, too, serves to support the
business team and brand. Target marketing permits the business authority to get more exact
about their marketing approaches, creativities, and direction of the business brand. It also
supports the business authority to clarify the vision and get everybody in the business on a
similar page (Guo et al. 2016). The business authority has more direction when it originates
from shaping future strategies for both business and marketing. A focused method also
supports the company to improve its business budget and resources.
Wireframes:-
Home page
These are the wireframe structure of this website. In this diagram, the report reader
quickly observes the four menu bar in the upper part of this website (Egri and Bayrak 2014).
The user soon clicked upon the menu bar link and discovered essential information about
these universities. This website also displays all course lists and criteria; each student can
quickly gather the evidence of this course. The user can also follow the detailed news if they
click the news link of these websites.

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If the user clicks about the option of these websites, then they find detail description
of the University College of Birmingham (Wang et al. 2014). In this way, the visitors can
search for any related queries to click the search (magnifying glass) option.

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Suppose the visitors have clicked any news, then they observe details news (Rose
2016). In this diagram, the reader clicks the story and find some description like this.
The same things are applicable when the user clicked in "contact," then they observe
the university's contact detail like address, email id, and contact number, etc.

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Sitemap:-
A sitemap is a folder where the developer delivers evidence about the webpages,
pictures, videos, and another file on their website (Wang et al. 2014). The sitemap is the
relationship between all menus of the sites.
In this webpages home is the preliminary part and on the home page are containing
some different parts like about, all news and contact. If the visitors clicked three menus, then
they observed the university's detail description, a recent report, and contact details,
respectively.
Discuss the reasons for the type of:-
In this part, the writer is discussing the importance of choosing content and SEO
techniques.
Content is choosing and decisions around page layout:-
Content is essential for every web page. One skillful web developer makes their
website correctly. Content delivers evidence, and this data can be used to instruct search
engines about their website. This university web developer must be the focus on the content.
The main reason is that the students who are visiting this website must be educated to learn

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this content. The authentic content should help improve any business engagement. Good
content web educates web audience to make smoother purchasing choices.
SEO techniques are chosen and implemented:-
SEO means search engine optimization, which refers to the quantity and quality of
website traffic by enhancing the visibility of a website or a web page to users of a web search
engine. It mentions the development of unpaid consequences and rejects direct users and the
obtaining of paid placement (Gudivada, Rao and Paris 2015). SEO varies from local search,
which is concentrated on optimizing an industry’s online attendance so that its web pages will
be showed by search engines when a visitor enters a local search for its services or products.
The former instead is more concentrated on countrywide or worldwide searches.
It’s done every of this by determining and labeling all available content on the
Internet through a process recognized as “ indexing and crawling,” and then collecting it by
how well it competes for the interrogation in a process denote to as “ranking.” As an Internet
marketing approach, SEO reflects the working process of a search engine. SEO is executing
because a website will accept more users from a search engine the developed the site ranks in
the SERP. These users can then be transformed into clients (Hartas 2015). SEO is not a
suitable plan for each website, and other Internet marketing plans can be more active, such as
paid publicizing over PPC campaigns, dependent on the website operator's goals.
On this web page, the web developer is implements SEO techniques on each menu. If
the user is searching for any latest news about the university, they can find it easily. With the
help of the SEO process, they can search it easily. For example, any user can search any
course details or examination details so they can simply find it.

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Conclusion:-
This report delivers a detail description of these university' websites. According to
this report, the reader knows that the proper audience choosing is very much essential. This
university is targeted their overseas and national students who are ready to study there. This
report also develops some idea which can be helpful to maintain the web criteria. The web
developers are putting huge concentration on the web content. This website’s content must be
essential to enhance the user’s knowledge. So the conclusion is that this website is perfect
and also practical, informative, attractive, and user-friendly. The reader also develops some
idea and this states search engines are unpayable for organic search traffic. Due to this
nonexistence of guarantees and inevitability, an industry that relies deeply on search engine
traffic can hurt major damages if the search engines break to sending visitors.

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Reference:-
Amin, M., Rezaei, S. and Abolghasemi, M., 2014. User satisfaction with mobile websites: the
impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai
Business Review International.
Egri, G. and Bayrak, C., 2014. The role of search engine optimization on keeping the user on
the site. Procedia Computer Science, 36, pp.335-342.
Gudivada, V.N., Rao, D. and Paris, J., 2015. Understanding search-engine optimization.
Computer, 48(10), pp.43-52.
Guo, F., Liu, W.L., Cao, Y., Liu, F.T. and Li, M.L., 2016. Optimization design of a webpage
based on Kansei engineering. Human Factors and Ergonomics in Manufacturing & Service
Industries, 26(1), pp.110-126.
Hartas, D. ed., 2015. Educational research and inquiry: Qualitative and quantitative
approaches. Bloomsbury Publishing.
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing strategy.
Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), p.61.
Rose, G., 2016. Visual methodologies: An introduction to researching with visual materials.
sage.
Shen, C. and Zhao, Q., 2014, September. Webpage saliency. In European conference on
computer vision (pp. 33-46). Springer, Cham.
Wang, Q., Yang, S., Liu, M., Cao, Z. and Ma, Q., 2014. An eye-tracking study of website
complexity from cognitive load perspective. Decision support systems, 62, pp.1-10.
Wang, Q., Yang, Y., Wang, Q. and Ma, Q., 2014. The effect of human image in B2C website
design: an eye-tracking study. Enterprise Information Systems, 8(5), pp.582-605.

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Appendix:-

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