Analysis of Apple and Samsung Corporate Websites: A Comparison

This report provides a comparative analysis of the corporate websites of Apple and Samsung. The analysis evaluates the design, layout, ease of use, copywriting, content, and interactivity of both websites. The report highlights the strengths and weaknesses of each website, with a particular focus on how each company uses its website to market its products and services. The report also includes recommendations for improving website performance, such as expanding browser compatibility, enhancing imagery, and implementing animated navigation. Ultimately, the report concludes that the Samsung website is superior in representing the company's products, activities, and culture due to its simplicity, ease of navigation, and enhanced interactivity and feedback features. The analysis includes appendices with links to both websites for reference.

Running head: APPLE VS SAMSUNG CORPORATE WEBSITES 1
APPLE VS SAMSUNG CORPORATE WEBSITES
Student’s Name
Institutional Affiliation

APPLE VS SAMSUNG CORPORATE WEBSITES 2
Opening Summary:
Corporate web representation is a business development trend that has been adopted by
many companies globally. This representation is mostly meant to enhance online customer
access to organizational activities. Most importantly, it also acts as a marketing tool for the
online market. In this analysis, we evaluate the web representation in regard to this matter with a
contextual approach using Apple Inc. and Samsung. Notably, both companies are tech giants
with the financial capability to adapt any sophisticated marketing approach.
APPLE SAMSUNG
Design The design and layout of the website are
simple and attractive for marketing.
Moreover, since it is also adaptable to
various browsers, it has enhanced
consistency.
Lastly, the contrast in the images used on
the website homepage is quite clear and
appealing. This contrast promotes its
outlook and hence, the marketing
objective.
On the other hand, Samsung is also
large corporate, has enhanced its
representation on the web. Its design
also entails the use of clear pictures
and graphics to depict their product
range and services.
Its consistency similar to apple is
entirely enhanced through
adaptability to multiple browsers.
Ease of use The availability of site maps ensures
sufficient navigation. The simplicity of the
homepage also eases due to the availability
of the easily identifiable features.
The website has improved ease of
use. This ease is because of the
availability of sub-sitemaps that
guide the guests to the diverse

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The information is also displayed
attractively to enhance ease the ability to
use and information access
informational aspects on the website.
Besides the main product advertised
vial, the link the use of links for
navigation also allows access to
other products and services
copywriting There is utmost readability of the
information presented through the website,
for instance, due to the attractiveness
through contrast and advanced graphics.
Moreover, the information available on the
homepage is not bulky to scare away
guests but measured and relevant; with
specific objectives like marketing.
On the other hand, the superior
graphics and HD imagery that
depicts the sub-sitemaps is meant to
boost the readability.
The information on the site is also
adequate and tailored to inform
about the developing products and
services in the company.
Content The content on the website is diverse but
portrays a singular aim; the product
strength.
It uses both photos and videos to display
the superiority and technological
advancements of their products.
Moreover, the photos also indicate vividly
to the consumers the features entailed in
the products.
Similarly, the website contains a
welcoming video that displays the
product strength. The content on the
site is also particular to portray the
diversity in Samsung’s as a
corporate entity.
The corporate aspects and behavior
of Samsung are also presented in the
pictures, videos, and graphics of the

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website.
Interactivity Being a global entity, the company has
enhanced the level of traffic and
interaction on the website.
Notably, customers check in to inquire
about new products, place orders and
inquire solutions to various technical
hitches in already acquired products.
The interactivity on this website is
developed by the feedback feature
on the website.
The feature mainly allows the
customer to order for products from
the broad portfolio, rating on their
product utility, and the availability of
the latest developed.
Which site is best?
Besides the giant representation of both companies in the tech world, their respective
consumers, and globally at large, when it comes to the website representation of both firms, there
is a notable difference. From my perspective, the Samsung website is more superior in
representing the company products, activities, and culture compared to apple. Besides both being
successful in addressing their consumer needs, the Samsung website is more simple and easy to
navigate. For instance, its simplicity also entails myriad information regarding the all-round
activities of the company; it has a properly formatted content. Furthermore, its interactivity and
the feedback feature are more enhanced for its purpose.
Recommendation:
Besides the success of the website in formatting the information sufficiently, there are
other recommendations for enhancing the website. Firstly, the site should develop the number of
browsers used to access the website. This will accommodate consumer diversity in terms of their

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exposure to diverse browsers. Moreover, to enhance the outlook and attractiveness, the firm can
enhance the imagery and graphics used in the background of the homepage and website. Also,
the organization should employ us animated website navigation technology to improve
aesthetics. Finally, it is recommended for the organization to improve their website through,
application of attractive CTAs (Calls-to- action) for suitable communication.
Appendix:
Appendix 1: Apple website Www.apple.com

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Appendix 2: Samsung website www.samsung.com