E-Commerce Website Analysis: Amazon, Bluebird, Helping Hands

This report provides a comprehensive analysis of the e-commerce websites of Amazon, Bluebird Care UK, and Helping Hands Care Agency. It delves into the advantages and disadvantages of each platform, examining aspects such as search engine optimization, ease of use, branding control, and customer features. The report also explores the practical, commercial, and legal limitations of these websites, including copyright, patents, risk of loss, tax obligations, and franchise agreements. Furthermore, it investigates the importance of supply chain management and multi-disciplinary teams for optimizing e-commerce operations. The analysis highlights the need for organizations to consider various factors to deliver superior e-commerce services that align with their clients' business requirements. The report concludes by emphasizing the role of expertise in developing robust and efficient e-commerce platforms. The content of this report is contributed by a student on Desklib, a platform providing AI study tools for students.

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Introduction
The development of E-Commerce websites by professional companies is considered as
most popular option for businesses, which offers significant avenue for digital transactions and
sales. According to Kaushik et al. (2018), irrespective of typical websites which is typically used
for searching as well as obtaining information, e-commerce website services help customers to
buy product and services without visiting physical stores. Thus, seeking appropriate e-commerce
website development is known as crucial step required by companies in increase clientele base.
In recent times, e-commerce development is the only representative of the generic business to the
customers, thus any disadvantages and unconstructive approach tend to influence the business
(Nilashi et al. 2016). The following paper will analyse the advantages and disadvantages of
websites of Amazon, Bluebird Care U.K and Helping Hands Care Agency and analyse their
persuasive factors along with practical, commercial and legal limitations.
Discussion
Amazon Webstore’s Advantages and Disadvantages
Improved Search Engine Optimization
Amazon the renowned online retailer of apparels, electronics, books and other items have
designed extremely scalable, user-friendly e-commerce website platform known as e-commerce
website platform recognized as Amazon web store (Bhatt et al. 2015). Amazon website is an
integrated e-commerce platform, which makes it easier for several users to easily locate online
store and receive exceptional shopping experience. Amazon website has created universal

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recognition of products, which they sell, and display all items on search results of Google and
Yahoo.
Easy checkout and secured billing selection
Amazon checkout option is highly advantageous for easy and secured transactions as it
enables the clients to access current Amazon account to make rapid and genuine checkout
(Currim, Mintz and Siddarth 2015).
Product and Community Features
Amazon websites shows features like ‘Top Sellers’, “Recently viewed Items’ and
“Customer Reviews’ in order to be aware of the choices and purchasing history of all users in
order to introduce highly targeted marketing program (Amazon 2019). Amazon e-commerce
website has been offering every user substantial opportunities and traders to expand their
business overseas and further engage in custom branding in order to involve in custom branding
for generating higher profits.
Even though advantages of Amazon websites are robust, it has certain disadvantages as
well which the company must refurbish to reap greater amount of profits.
Complex Understanding of Marketplace Infrastructure
While, infrastructure of Amazon website shows utmost distinctiveness and exclusivity in
comparison to its competitors, the technology and interface show great complexities to
understand by many of its users.
Lack of Branding Control
Amazon obligates its sellers to label every product with an exclusive product identifier
with its own barcode. Even though predictable task, branding every product can be time-
consuming and challenging. Reports reveal that retailers are supposed to purchase labelling

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stickers, bags & boxes in addition to barcode scanner for packaging and shipping of their
products (Kaushik et al. 2018). However, if proper labelling is not visible or improper
attachment then Amazon can return all items posing challenges to traders to generate profits.
Practical, commercial and legal limitations of Amazon Website
Reports reveal that Amazon provide website features in addition to other products as well
as services on Amazon.com to help users use Amazon products or services or Amazon
applications for mobile or further to utilize software provided by Amazon in relation to the
foregoing e-commerce services offered by the organization. Nevertheless, Amazon offers the
Amazon Services subject to the certain legal and regulative conditions.
Copyright- In Amazon website, all information made accessible via any Amazon Service related
to text, visuals, audio clips, digital downloads, symbols, button icons, pictures and data
compilations in addition to software is the property of Amazon or its content suppliers are
safeguarded by the U.S and international copyright regulations.
Patents- More than single patent owned by Amazon are used to the Amazon Services as well as
to the features and services obtainable through the Amazon Services. Furthermore, specific
portions of the Amazon Services are operated under license of single or more patents.
Risk of Product or Monetary Loss
All purchases of physical products purchased from Amazon have been made pursuant to
shipment agreement. This legal limitation means that the risk of product or monetary loss relies
on customers or delivery to the logistics carrier.
Title, Returns and Refunds
Amazon does not comprise of any obligation to take title to the merchandises, which are
returned until the item reaches at our fulfilment center. However, with customers’ consent,

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refund may be issued without asking for return of the specific product. At this juncture, Amazon
does not take any accountability or legal title to the refunded item.
Commercial Limitations
Amazon e-commerce services grant its users with royalty-free, overseas rights with non-
exclusive agreements for the period of traders genuine and derivative intellectual property rights
to use any and all of Amazon product or services.
Tax obligations- Reports reveal that between parties, traders will be accountable for collection,
procurement and reporting of taxes barring the payments which Amazon directly estimates,
collects or send taxes according to relevant legal obligations (Nilashi et al. 2016).
Bluebird Care UK Webstore’s Advantages and Disadvantages
Instant Migration, hassle-free conservation
Bluebird Care UK offers instant migration, which takes its users directly to the specific
page. Users do not need any external help to migrate to any particular page. Additionally, web
designers have the accessibility to choose built-in website patterns in addition to styles and
colours in order to create attractive product page (Bluebirdcare 2019). Furthermore, with hassle-
free conservation users can easily look for services, obtain organizational information and switch
to their authorized social pages directly from its official website.
Lack of reliability
Even with such great flexibility and instant migration, Bluebird Care website shows lack
of reliability to new users seeking for homecare or employment services. Reports reveal that
company recently received criticisms for publishing unsupported homecare provisions claims
thus resulting to loss of many of its clients (Kim and Peterson 2017).
Commercial obligations of Bluebird Care UK

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Executing its operations in the recession-resilient unit of care at home, Bluebird Care's
established business systems in addition to commercial procedures confirm supreme quality care
provision along with sustainable, profitable business format. However, commercial obligations
of Bluebird Care comprises of number of commercial obligation regarding the provision of care
as well as licensing. Franchisees of Bluebird Care have gained from provision of care experience
thus resulting to achieve significant achievements (Currim, Mintz and Siddarth 2015).
Legal obligations of Bluebird Care UK
Automated Decision-Making Objection Right – Bluebird Care UK do not use Automated
Decision-Making Objection Right in order to promote and support human intervention.
Helping Hands Care Agency Website Advantages and Disadvantages
Advantages-Flexible Promotion and Scalability
Helping Hands Care Agency operates multi-event programmes in order to gain benefits
of built-in promotional feature of its website. This functionality helps to endorse promotions
effectively and with utmost rapidity. The website also provides effective promotion of new
products and services. Furthermore, Helping Hands can easily manage the elevated congestion to
particular page due to consistent endorsements (Helpinghandshomecare 2019).
Disadvantages- Tax Compliance:
Application of third-party fulfilment centres pose limitations to regulate inventory. On
the other hand, users will not be able to obtain comprehensive information about details of their
services procurements.
Commercial Limitations
Helping Hands Care Agency Website strictly restricts unauthorised usage of material,
which includes reproduction, storage, changes in addition to publication of information without

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or prior documented permission from the organization (Verma et al. 2015). Furthermore,
documents such as information, pictures, symbols, names as well as icons devoid of prior written
authorization of the copyright holders on Helping Hands Care Agency Website will fail to be
downloaded, changed or modified for any specific motive apart from personal or non-
commercial consumption. Furthermore, proper title is essential in order to use Helping Hands
Care Agency’s Intellectual Property that includes organization’s name and emblem. Moreover,
the company must take into accounts appeals at primary discretion. The website mentions links
of relevant email addresses for users to contact concerned departments for doubt-clearing
purposes (Currim, Mintz and Siddarth 2015).
Legal Obligations
Materials on Helping Hands Care Agency Website are provided for specific purposes of
information or reporting intentions and must not be relied upon. However, self-regulative advice
must be sought on monetary, legal as well as medical matters.
Suitable supply chain management approaches
Organizations like Bluebird Care and Helping Hands Care must implement multi-strand
manufacturing where companies will be able to make estimation of its base load supply (Chen et
al. 2015). Through this supply chain method both Bluebird Care and Helping Hands Care will be
able to estimate initial as well as follow-up production quantities which be required and will
retain place for corresponding order with their suppliers (Aljukhadar and Senecal 2016).
Through this approach, major suppliers of UK healthcare suppliers will possibly prefer both the
companies. However, on the other hand, Amazon can use multi-disciplinary teams or units on
specific customer segments. By using this approach, company can evade or mitigate loss of

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communication time internally. Such an approach further serves as decisive factor for improving
responsiveness and proficiently encounters uncertain demand patterns.
Conclusion
Therefore, from the above discussion it is conclusive that organizations like Bluebird
Care and Helping Hands Care retain numerous points into consideration in order to provide the
paramount ecommerce website services in order to align to the business requirements of its
clientele. Furthermore, websites like Amazon employ experts with profound knowledge,
experience and expertise in developing their e-commerce services in order to deliver highly
challenging and intricate project with utmost proficiency.

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References
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website versus e-commerce expertise. International journal of Information management, 36(3),
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Amazon., 2019. Amazon-Sign in For Your Best Experience [online] Available at:
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sentiment analysis. International Journal of Computer Science and Information
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Bluebirdcare., 2019. Bluebird Care. [online] Available at: https://www.bluebirdcare.co.uk/
[Accessed 20 Aug. 2019]
Chen, J.V., Yen, D.C., Pornpriphet, W. and Widjaja, A.E., 2015. E-commerce web site loyalty:
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The impact on consumer preferences inferred at a durable product e-commerce website. Journal
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Currim, I.S., Mintz, O. and Siddarth, S., 2015. Information accessed or information available?
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Helpinghandshomecare., 2019. Where do you need care? [online] Available at:
https://www.helpinghandshomecare.co.uk/ [Accessed 20 Aug. 2019]

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Kaushik, K., Mishra, R., Rana, N.P. and Dwivedi, Y.K., 2018. Exploring reviews and review
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Nilashi, M., Jannach, D., bin Ibrahim, O., Esfahani, M.D. and Ahmadi, H., 2016.
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