Report: Website Proposal and Development for ABC Cuisine Restaurant

This report proposes a website development plan for ABC Cuisine Restaurant, addressing the current lack of online presence in a competitive food industry. The proposal outlines the benefits of a functional website, including online booking, brand awareness, reduced marketing costs, and improved customer engagement through features like menu access, order tracking, and feedback mechanisms. It emphasizes the importance of digital marketing strategies and social media integration to increase brand recognition and customer loyalty. The report also identifies and addresses potential risks associated with the project, such as changes in scope, communication challenges, and scheduling conflicts, providing solutions to mitigate these risks. The goal is to help ABC Cuisine Restaurant attract more customers, improve its services, and gain a competitive edge in the market by adopting a modern, technology-driven approach to business.

Proposal

Scope of the project
In order to achieve short term and long term business goals, the current and innovative
system can help the organization in achieving the goals. A creative framework formation is
required to understand the various prerequisites.
In the future, clients can access the functional website which includes the features and full
information about the Bhutan food which will be available in Bhutan cuisine restaurant.
 Tracing of the restaurant’s menu
 Items can be hand-picked from the menu
 Star rating of the service and food
 Reviewing of order status
 Insert additional menu list
The present situation of the business
In food industry, the various restaurants operate and maintain their task on regular basis
without any websites and they do not have any nearness online. In the food industry, the
organizations are adopting the updated technological system for presenting an automated
framework and computerizing the world. When an organization has an online nearness it
helps in gathering information about the customers’ expectations and helps in analysing their
attitude and behaviour and owner can adopt the best practices to attract the customers toward
business. When the information about menu’s and delivery time are available to customers
online on websites, customers will order the food online as it will be convenient for them to
access the website for all the information which is required to them.
In the ABC cuisine restaurant, the management has not given attention to creating website
rather they believe in traditional style of face to face service for serving the customers. In
food industry, the organizations are expanding their business and making benefits by
maintaining websites and doing business online and adopting digital marketing strategies and
ABC cuisine restaurant has adopted the strategy for updating technological system for
developing the business. As proposed for designing a website for ABC food is the best way
for developing marketing strategies through social media.

ABC food website benefits
 Features of online booking
 Creates awareness of the business and its brand
 Marketing costs and expenses will be low
 Information is available about offers, menu, location, and timing of opening and
closing.
 Helps in promoting services
 Feedback from customers can be reviewed
 Compare the services with competitors
 Improve search rankings
Social media benefits
 Helps in increasing brand recognition
 Helps in implementing the right decisions
 Increases the email subscriber list.
 Customers loyalty
 Real-time updates
 Good source of customer feedbacks
 Builds a strong relationship with customers
Risk Handing
It is necessary to consider and handle the various risks in the process of the project.
Type of risk Impact Solution
In the project
aspect, the
change is
required
High In the project, the other elements are excluded and for
completing the task it is necessary to focus on the project
schedule.
Meeting with the
team members
and the clients
High It is challenging to meet the parties as they are unavailable
at the same time. So, the team managed it by informing the
client in advance and took the appointment a week before.
Communication Moderate In team members the miscommunication was low. But
misunderstanding was there with the client in some
subjects and team member resolved the issue by meeting
the clients and agenda was prioritized for clearing the
misunderstanding with the clients.
Project schedule Moderate It was challenging for a team member to schedule the
project because of other unit assignments but the task was
completed on time by giving the priority.