Human-Computer Interaction Analysis: Two Website Comparison

This report provides a detailed analysis of two e-commerce websites, BCF.com.au and Decibullz.com, focusing on their human-computer interaction (HCI) aspects. The analysis covers website accessibility, navigation, and homepage design, evaluating how well each site adheres to HCI principles. The report examines features, usability, and the overall user experience of both websites, highlighting strengths and weaknesses. It also explores the application of the human-computer interaction model in the design of these websites. The report concludes with recommendations for improving the user experience and aligning the websites more closely with HCI best practices. The report also provides a brief overview of the websites' functionalities and target audience.

Running head: HUMAN COMPUTER INTERACTION
HUMAN COMPUTER INTERACTION
Name of the Student:
Name of the University:
Author note:

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Table of Contents
Introduction:-...................................................................................................................................2
Discussion:-.....................................................................................................................................2
Overview:-...................................................................................................................................2
Features:-.....................................................................................................................................3
https://www.bcf.com.au/..........................................................................................................3
https://www.decibullz.com/.....................................................................................................4
Human-Computer Interaction Model:-........................................................................................5
Recommendation:-...........................................................................................................................6
Conclusion:-.....................................................................................................................................7
References:-.....................................................................................................................................9

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Introduction:-
Fishing, camping and boating are very much renowned business in Australia. For this
reason, Australian is always trying to buy various dress and equipment for boating, camping or
fishing. “bcf.com.au” is the one type of running website they will stock different brand like
Evakool, Engel, Coleman. There is another website “decibullz.com”. This website is famous for
Earphone retailing. Passionate earphone user buys different types of earphone through this
website. In this assignment, the reader observes the detailed overview of two sites and also
mentions the features of these two websites. In this assignment, the reader also notices the
relevancy of the human-computer interaction. At the end of this assignment, the writer tries to
suggest some improvement of this website.
Discussion:-
Overview:-
Mainly two websites (bcf.com.au and decibullz.com) is the online shopping company.
Online shopping is the modern trend of this modern world. BCF is mostly Australian based
website, and this website is mainly boating, camping and fishing related shopping. At BCF, they
are thinking about fishing, and their suppliers are filled with fishing gear to assistance the fisher
to hook that big fish. BCF stock fishing tackles, reels, rods to uniform the learner to the more
knowledgeable angler. There are more than 130 retailers all over Australia. Not only the offline
in the mode this website also useful for online shopping.
Decibullz is the universal earphone retailer website. Correctly, athletes have used in this type of
earphone. Mainly this website is very much familiar for accessories like wireless headphone,
earphones. But now they also sell Decibullz logo t-shirt. The music lovers, sportsman, busy

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worker and travellers can use Decibullz earphone. At this moment there are many Decibullz
stores are established all over the world.
Features:-
https://www.bcf.com.au/
Accessibility:-
BCF website is accessible for the user. When the user opens this website for clicking the
website link, then they quickly understand the web page details. Blue and white combination is a
user friendly colour combination. BCF web developer use heading in every section like fishing,
camping, boating etc. A user just clicks the heading and access it very quickly. If the user orders
anything online, then they also follow the step which is containing in the ONLINE ORDERING
section.
Navigation:-
Navigation is vital for all webpage. In this website, the user quickly observes the details
of this website like Customer service, help sections, privacy policy, terms and conditions, order
details, social connection and many other (Wagner, Hassanein and Head, 2014). BCF Web
navigation permits users to move from one web page to another without obstruction.

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Homepage:-
First impressions of any webpage depend on the creativity of the home page (Dingli and
Cassar, 2014). BCF homepage is well designed and descriptive also. Some criteria are essential
to the catchy homepage for any website like proper logo, clear paths, overall looks and basics of
the website. BCF maintains appropriate standards for an appealing homepage.
https://www.decibullz.com/
Accessibility:-
Decibullz website also user friendly website and the colour combination is black and
white. A critical part of this website is user support (Yoon et al.,2016). When the website visitor
visits this web page, then they notice the product details by clicking the “learn more “option. Not
only has the description, but the visitor also observes details of specifications and warnings of
the product. It is very much innovative ideas.
Navigation:-
In this website, the navigation style is effortless. The web developer describes the
company details, support portal, customer service, terms and conditions and many others. The

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web developer makes this website to maintain some consistency. The hierarchical structure also
clear in every section.
Homepage:-
It is a good homepage because they have a proper logo, proper headings and also an
appropriate description of the product. The user searches any product to use a magnifying glass
of this webpage.
Human-Computer Interaction Model:-
Designing a web page is a sample where values of HCI should be functional to make the
site as operator friendly as conceivable and effective (Shneiderman et al.,2016). In these two
websites will follow the principle of human-computer interaction model. This website's purpose
is very much clear one; it is the first principle of HCI. The second part is the audience design.

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Two webpages create good models and describe all models for helping the user. Graphical
design and text design is another essential part of the HCI model. Graphical design is very much
beautiful of both two webpages and text style also user friendly. Another principle of a human-
computer interaction is public accessibility. Both of two websites are very much accessible.
W3C (WWW) standard is very much crucial for every website. Because Web standard makes it
informal for personalities with incapacities to use the Webpage (Wang et al.,2014). The two sites
are www.bcf.com.au, and another is www.decibullz.com, so both satisfy the principle of Human-
computer interaction. Last part is the marketing systems and customer safety systems which is
another crucial part of HCI (Abdallah, and Jaleel, 2015). Two websites are very much renowned
in their field. Marketing structure is very much inspiring of these two websites. For the online
retailing scenario, customer safety is very much important. These two websites keep their
customer banking details, card details and some necessary information. These regulations satisfy
the HCI principal in very straight.
Recommendation:-
Some improvement of the website is essential to enhance the number of website viewers.
If BCF website changes their heading combinations, then it is very much catchy for the user.
Every website should include there head office details, but two sites cannot contain their office
details. If the web developer provides office details, then it should be helpful for all visitors.
Decibullz updates their webpage in 2019, but BCF update timing is 2018 if BCF updates the
modern version then it should be suitable for the user. Another improvement requires for
Decibullz website. If they improve their terms and conditions section, then it is very much ideal
for all. BCF has the perfect structure of TC. If Decibullz follows the BCTC, then it is ideal for
their website.

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(INCORRECT)
(CORRECT)
Conclusion:-
In this assignment, the reader observes some brief idea of two websites. One website is
Australian based boating, fishing and camping instrument retailing website. This website is very
much user friendly and catchy. In every case, the BCF webpage follows the human-computer
interaction principle. If this website changes some basic colour combinations and heading
alignment, then this website should improve. Another site is Decibullz. This website is a world
based, athletic earphone retailer. Many visitors visit and buy Decibullz headphones. This website
also follows HCI principle if they change their TC structure then it is very much inspiring

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website for all users. Last part is the customer value. Two sites should keep their clients and
customer information very securely.

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References:-
Abdallah, S. and Jaleel, B., 2015. Website appeal: development of an assessment tool and
evaluation framework of e-marketing. Journal of theoretical and applied electronic commerce
research, 10(3), pp.45-62.
Dingli, A. and Cassar, S., 2014. An intelligent framework for website usability. Advances in
Human-Computer Interaction, 2014, p.5.
Shneiderman, B., Plaisant, C., Cohen, M., Jacobs, S., Elmqvist, N. and Diakopoulos, N., 2016.
Designing the user interaction: strategies for effective human-computer interaction. Pearson.
Wagner, N., Hassanein, K. and Head, M., 2014. The impact of age on website usability.
Computers in Human Behavior, 37, pp.270-282.
Wang, Q., Yang, S., Liu, M., Cao, Z. and Ma, Q., 2014. An eye-tracking study of website
complexity from a cognitive load perspective. Decision support systems, 62, pp.1-10.
Yoon, K., Dols, R., Hulscher, L. and Newberry, T., 2016. An exploratory study of library
website accessibility for visually impaired users. Library & Information Science Research, 38(3),
pp.250-258.