Report: Tesco Website Evaluation - Audience, Navigation, Language

This report evaluates the Tesco website, focusing on its organization, navigation, adaptation to its target audience, and use of language to build trust and persuade visitors. It examines principles of website navigation, including choice, disclosure, front door, and focused navigation, assessing how Tesco applies these principles. The report also analyzes how the website caters to the needs of its specific target audience by providing relevant information and offers. Furthermore, it evaluates the effectiveness of the language used on the website in building trust and encouraging visitors to become customers, emphasizing the importance of clear, transparent communication and regional language adaptation. The conclusion highlights the role of website development in creating business opportunities, understanding consumer behavior, and building a loyal customer base, while stressing the significance of relevant and transparent language in enhancing brand image and facilitating international market reach. Desklib provides access to similar reports and study resources for students.

Evaluation of websites
report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1 How well each website is organised, according to principles of website navigation and
‘information architecture.............................................................................................................1
Task 2 How well each website is adapted to the needs of the specific target audience .............1
Task 3 How well the website uses language to build trust, persuade and ultimately turn
visitors into customers.................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Website development is the work includes in developing a website for the networking sites.
These are design in order to promote the business organisation or build so that more customer
can get attract and reach out the business. It is the activity of developing and maintaining the
webpages, like web design, web programming, web publishing and database. The report Is based
on the tesco which is UK based company deals in supermarket(Sullivan and Amuchie, 2018).
The company provides services across many countries. The report will cover the how well the
website is organised and how informative it is for customers further it will include which
language used in the website.
MAIN BODY
Task 1 How well each website is organised, according to principles of website
navigation and ‘information architecture
The company use website so that it is easier to understand, it helps in making decision
of buying or not and many more(Valley, ). It consist a many principles that explains the
use of websites are as follow.
 Choice principle – this principle suggest that the person gets many choices on
the single platform and day by day the number of competitors increasing day by
day. And this makes more hard for them to select and for making decision. Tesco
design their site as much as attractive and understandable for everyone so that it
can be find easily.
 Disclosure principles – person can process more than once, but the
company can already predict that what is coming next. This principle suggest
that they only show they detail that are relevant and easy to understand by the
person. Tesco adapts the principle in developing the site as they want to feel
comfortable their users and new consumers.
 Front door principle – everyone not comes from the web page, some of come
from the home page. On the site this would be that equal of finding the site
through search engine. Its easy to see the company site on the internet easily.
 Focused navigation principle – These schemes should focused and free of
extraneous links. This provides a purpose by which the individual can refer to
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them. This is differ from naming menu and location. Such as global navigation
and main menu. Tesco uses this principle to navigate the customers in order to
be in the eyes of them(Force and Up-to-Date, 2017) .
Task 2 How well each website is adapted to the needs of the specific target audience
In present era before buying anything or going somewhere the public refer to the
websites or networking sites so that with the help of reviews the person can get a good
product or useful product(Pratama, , 2021). The company uses the Website to promote
the business or offer of the company so that more customer can reach and get that
opportunity of saving money and can be the loyal customer of the industry. The
websites are mo0den technique of promoting business globally it effects the business
internationally too. Its gives a good opportunities to the small industry to expand their
business.
The company upgrades website to introduce the concern in the market place.
So that the company gets a business in current time even small companies creates a
website of their concern so that their business ca be run online too. Because now a
days more n more users see the things online to save their time and their money
because the company offered the money savings offers more on online this way they
reach to target audiences. This method increases the sales scale and that feedbacks
helps in improving the productivity and quality of the product. This assist in
understanding the needs of the users in order to satisfy the needs of the consumers
and increasing the sales or revenue scale of the company. Tesco adapts a website to
attract the targets customers and provide them a details of the new products and the
renewed offers that are produce as per the requirements of the consumers. Where else
mark and specers develop the website in order to interact their customers and giving
the details regarding the offers and services in the target market(Huang and Liu, 2021).
Task 3 How well the website uses language to build trust, persuade and ultimately turn
visitors into customers
The language used in the website are the easy and understanding to the viewers and
researchers in order to attract the customers. Sometimes company provides the
regional language so that the individual can easily understand the point of the
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company. The motive of using easy signs are to attract the more consumers and more
and more consumer can understand the concept of the product and they should use
relevant and create a transparency for the users so that they can get a real information.
The clear image or detail helps in building the trust and influence consumer to
visit the store or outlet once. This influence the consumer to use the product for once in
order to satisfy the desires of the consumer(Rezniczek, and et. al.,2017).. In the
websites nothing irrelevant should be written it can create a big loss for company and
reduce the brand image of the organisation. It assist in improving the skills like
communication and helps in promoting the product. The company gets long term
sustainability and growth of the concern. The company majorly focus to use the easy
and regional language for consumer and for getting in the eye of the consumers, it build
a good image of the product and right information of the products and services. Like
tesco update the real detail on the website so that customer get the product what they
seen on the site. This puts a positive impact on the customer that influence customer to
use the product again.
CONCLUSION
From the above report it is concluded that the new technique of developing the website of the
company creates a business opportunity for company and gives increment in sales scale.
Through the company understand the consumer behaviour in order to satisfy the needs of the
user so that it can build loyal customer base for company. The language used in designing the
website must be relevant and transparent. It helps in increasing the value of business and the
brand image. Through websites the company reaches to the international market. The principles
discussed explains that the development of the website should be up to date by keeping the point
in the consideration of the website maker. The motive of developing website and keeping them
update is he chief function of the institution to make them as a name in the market. Website
development is the work regard in processing a website for the networking sites. These are
design in order to promote the business organisation or build so that more customer can get
attract and reach out the concern.
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REFERENCES
Force, S.T. and Up-to-Date, S., 2017. Crosswalk from old website design to NEW!!!!.
Policy,
12,
p.4.
Sullivan, E.L. and Amuchie, F.S., 2018. The Potential of Neuromarketing in Website Design.
Review Journal of Advertising, Branding and Neuromarketing in Practice-JBNP,
1(1).
Valley, G., Librarian’s Book Improves Website Design Beyond GVSU.
Pratama, R.P., 2021.
pengembangan media pembelajaran e-learning berbasis responsive website
design (rwd) dengan materi jejak gerilya jenderal soedirman di trenggalek untuk
meningkatkan motivasi belajar peserta didik kelas xii ips 3 sma negeri 2 trenggalek/riki
pratama (Doctoral dissertation, Universitas Negeri Malang).
Huang, D., Li, M. and Liu, Z., 2021, July. User Experience Design Study of Museum Website
Based on TRIZ Theory: A Case of Heyuan Dinosaur Museum. In
International
Conference on Human-Computer Interaction (pp. 467-482). Springer, Cham.
Rezniczek, and et. al.,2019. What defines a good website of a Department of Obstetrics and
Gynecology? A user survey.
Archives of gynecology and obstetrics,
299(3), pp.791-800.
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