Marketing Analysis: Website Review of Jordan Proto Max-720 Shoe

This report provides a comprehensive review of the Jordan Proto Max-720 website, evaluating its design, content, and marketing strategies. The analysis covers the website's marketing objectives, design elements, content presentation (including product descriptions, images, videos, and the 'Add to Cart' option), navigation, contact and feedback mechanisms, back links, and e-commerce capabilities. The report highlights the website's integration with social media marketing (Facebook, Twitter, Instagram), content marketing, pay-per-click advertising, reputation management, search engine optimization, conversion rate optimization, and mobile web optimization. The report also references the increase in Nike's network traffic after the product launch and discusses the impact of brand awareness on customer perception. The conclusion emphasizes the website's advanced features and its potential to establish the Jordan Proto Max-720 as a leading product in the series.

Running head: Website Review of Jordan Proto Max-720
Website Review of Jordan Proto Max-720
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1Website Review of Jordan Proto Max-720Website Review of Jordan Proto Max-720
Nike is renowned for presenting superior shoes, and currently, superior web designing is
also featured in their website1. The website’s efficiency and clarity makes it a central portion of
the internet’s presence. A brief evaluation of the website quality and features can be
demonstrated with respect to their newly designed Jordan Proto Max-720, as:
(Figure 1: Webpage View of Jordan Proto Max-720)
 Marketing Objective: The website is clear, that is, to show the unearthly features
of the new line of shoes, which were built out of recycled and environment
friendly materials. Center and front section of the product’s page showed the
name, along with the reasons of shoes superiority among its competitors.
 Design: The design of the webpage is exceptionally well-built. The
implementation of CSS web design has modified the overall website design view.
Also, page loads quickly and featured in a user-friendly format.
1 Doyle Yoon and Seounmi Youn, "Brand Experience On The Website: Its Mediating Role Between
Perceived Interactivity And Relationship Quality" (2016) 16(1) Journal of Interactive Advertising.

2Website Review of Jordan Proto Max-720Website Review of Jordan Proto Max-720
 Content: The content of the webpage shows the product description, images of
the product (dynamically rotatable), videos and related shoes (according to
popularity). An ‘Add to Cart’ option is also included.
 Navigation: Using the website and scrolling through different segments is easy to
use, for the following product. However, visibility of the navigation bar can be
questioned to the related usability. Additionally noted, the sides of the webpage
had multiple dots which were lost in the design.
 Contact & Feedback: There is a separately made Site Feedback option, which
receives feedback from the visitor. Also, Contact tab contains the e-mail address
and other information.
 Back Links & Support: The floating button on the top-right is expanded to view
the ‘Help’ tab, which is initiated to provide support the user.
 Ecommerce: The website is e-commerce enabled, however, sellers (who are
promoting the shoes) links are absent.
The following product is evolving its online presence. Reports stated that Nike’s network
traffic increased by 23% (in a week), after the introduction of the Jordan Proto Max-720 and
related products2. Due to Nike’s 70 million+ followers3 on social media platform, the product
gained exceptional popularity on Facebook, Instagram, Twitter and others. Also, qualities to
brand awareness plays a vital role in influencing the minds of the customers. The webpage’s
search engine is another positive feature of the website, which predicts customer’s preference in
seconds.
2 Greg Distelhorst, Jens Hainmueller and Richard M. Locke, "Does Lean Improve Labor Standards?
Management And Social Performance In The Nike Supply Chain" (2018) 63(3) Management Science.
3 W. Glynn Mangold and David J. Faulds, "Social Media: The New Hybrid Element Of The Promotion Mix"
(2018) 52(4) Business Horizons.

3Website Review of Jordan Proto Max-720Website Review of Jordan Proto Max-720
Moreover, for implementing continuous support of the following product’s program, the
following elements have played a solid role in strengthening their online presence, in an overall
manner.
1. Social Media Marketing (Facebook, Twitter, Instagram, etc.).
2. Content Marketing (Blogging, article, video SEO, infographics and others).
3. Pay-Per-Click Advertising
4. Reputation Management
5. Search Engine Optimization
6. Conversion Rate Optimization
7. Presence on Mobile Web (Optimization).
Moreover, the Jordan Proto Max-720’s website is well-featured with advanced levels of
designing, content and other qualities. The webpage and the online presence is unlike any other
and has huge scopes of making the product to one of the best series among the previously
released ones.

4Website Review of Jordan Proto Max-720Website Review of Jordan Proto Max-720
Bibliography
Journal
Distelhorst, Greg, Jens Hainmueller and Richard M. Locke, "Does Lean Improve Labor
Standards? Management And Social Performance In The Nike Supply Chain" (2018)
63(3) Management Science
Mangold, W. Glynn and David J. Faulds, "Social Media: The New Hybrid Element Of The
Promotion Mix" (2018) 52(4) Business Horizons
Yoon, Doyle and Seounmi Youn, "Brand Experience On The Website: Its Mediating Role
Between Perceived Interactivity And Relationship Quality" (2016) 16(1) Journal of Interactive
Advertising