Wedding Bells: Business Canvas Model in Entrepreneurship Practice

This report provides an analysis of a new company called "Wedding Bells" using the Business Canvas Model, a strategic management template for developing new businesses. It identifies customer segments (high, upper middle, and middle class), value propositions (design and catering), channels for reaching customers (social media, website, brochures), and customer relationship strategies. The report also details revenue streams, key resources (finance, manpower, catering, design), key activities (marketing, selling, research & development), key partners (customers and suppliers), and cost structure. The conclusion highlights the effectiveness of the Business Canvas model for new start-ups like Wedding Bells, emphasizing its role in understanding activities, resources, customer relationships, and revenue streams.