MOD003311 - Wedding Planning Industry: Argumentative Essay 2017

This essay provides a detailed analysis of the wedding planning industry, tracing its evolution from informal arrangements by family members to a professionalized service. It highlights the industry's composition of small enterprises, the increasing trend of couples hiring wedding planners, and the benefits such as stress reduction, professional insights, and cost savings. Different types of wedding planning services, including day/month calendar, partial wedding planning, and full wedding planning, are discussed. The essay concludes with recommendations for increasing awareness about the value of wedding planners and emphasizes that Desklib offers a range of academic resources for students.

WEDDING PLANNING

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Background.............................................................................................................................................3
Benefits of wedding planning..................................................................................................................3
Types of services.....................................................................................................................................4
Conclusion and recommendation.............................................................................................................4
CONCLUSION...............................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
Event management has become one of the latest trend of current time it is a part of
project management for the development of large scale, such as ceremony conference concerts
etc., the process include selecting and targeting a particular audience and designing a concept
and coordinating it with technical aspects . in current report wedding planning will be discus the
report will provide detail study on its background and different benefits it has along with
recommendation that can help in crating awareness about this industry.
MAIN BODY
Background
Weeding planning is an industry that is a conglomeration or made up of small enterprises that
include wedding consulter, caterer, dresser, beauty supplier, photographers, honeymoon gifts,
music, etc. When we talk about wedding planner the first thing that come to mind is money but
this industry is made up of small components that are much smaller in size. In report 2012 it has
come forward that approx. 31,000 were spend on the wedding, and exclusive honeymoon. It has
also been recorded that one in every three couple prefer to hire professional wedding planner.
Wedding planner is not something that has emerged in recent time but it has exit from
very age and has keep evolving from time to time. There has been people who are responsible for
arranging all the detail that are necessary for the planning of wedding plan. In early time
wedding planning was not organized by hiring a professional but was arranged by the female
relatives and neighbor who sees to it that all functions and planning are going on smoothly
(Bertella, 2017). It was the relatives and neighbors that look after the many responsibility that
come with planning of wedding. They them self-take care of every single thing that is from the
preparing a feast to selecting the venue and preparing a guest list
With time the concept and perception regarding marriage has been changed. The major
change has come after the world war second before this was small and private event but after that
it has been completely changed. The wedding of all the time between prince Charles to lady
Diana Spencer has change the people view of private wedding. The event changes the whole face
of traditional wedding, In very short time the wedding that was an private affair become one of
the most lavish event.
Advertisement and media has also played major role in the development of this business
bridal magazines were introduce that fairy style wedding has become popular. Fast forward to
current time gone the time when hiring a professional was for rich people it has become an
essential part in time pressed couple. Media also played important role in this movies like
wedding planner and many reality shows has make it part of today’s life style (Tuten and
Solomon, 2014).
Benefits of wedding planning
The current lifestyle has been changed and people are so busy in their daily life that they
hardly get chance to prepare for their own wedding. This wedding planner save them from any
kind hassle and stress that come with this whole process. Hiring a consultant has many benefit

they act as your creative partner while overseeing the logistical matter they also provide
professional ideas and opinion so that right action can be taken (Huhne, Cripps and Ryan, 2014).
Hiring a consultant reduce the pressure from the family as they become responsible for all the
planning and physical work. The only task that person is require to do is come to an appointment
and select from the various option provided to them.
Wedding is one-time thing and no one want to mess them, hiring a consultant provide
you with a professional view. It also helps that they are well aware of other enterprise in this
business such as caterer, flower decoration etc. They can help you in gaining best bargain rate.
They are best vendor a person can hire
Types of services
Wedding planning also come up with different offer and type some of which are
mentioned below:
 Day/month calendar
 Partial wedding planning
 full wedding planning
Day month calendar: this type of planner are hired by those people who already have everything
planned but require professional for proper organization and implementation.
Partial wedding planning: In this person have already started planning for wedding but could
not carry out because of various reason hire this planner so that they can overtake the progress
(Wollan, 2016).
Full wedding planning: In this a planner is higher at very early stage to see all the process from
very starting to end.
Conclusion and recommendation
Wedding planning has been emerging and evolving from very early time and has become
one of the important part of today’s life style. It has become major part of planning event almost
one out of three people prefer to hire professional to see the progress of their weeding. There are
many type of services which a wedding planner provide such as partial wedding planning and
full planning wedding. It also helps in reducing the pressure from people. It provides people with
valuable inputs and creative idea so that wedding could be carry out efficiently. It also helps
service user by saving their money it helps them in providing great services at regional price and
make sure that no activity over bound the budget.
Recommendation
Even though wedding plan has become one of the leading trend still there are many
people who are still reluctant in asking for the help of professional. Many thinks hiring a
professional as an extra cost but its necessary to make them understand that this process does not
cost extra money but save the money of people from waste (Daniel and Loveless, 2013) For
creating awareness media and magazine can be use where real life experience of people and
various benefits of wedding planning can be discussed.

CONCLUSION
From the above report it can be concluded that wedding planning has become important
part of current lifestyle and has emerged as a separate industry or business. The there are many
option that a wedding planning provide to their customer such as partial wedding. There are
many benefits of wedding planning like it saves time, money stress etc. It’s necessary to create
awareness about wedding planning so that misconception can get clear.

REFERENCES
Books and Journals
Bertella, G., 2017. The emergence of Tuscany as a wedding destination: the role of local
wedding planners. Tourism Planning & Development. 14(1). pp.1-14.
Daniels, M. and Loveless, C., 2013. Wedding planning and management: Consultancy for
diverse clind ents. Routledge.
Huhne, L., Cripps, H. D. and Ryan, M. M., 2014. Planning a Wedding: Consumption behaviour
of Bridal Magazines and Website Usage. ANZMAC.
Tuten, T. L. and Solomon, M. R., 2014. Social media marketing. Sage.
Wollan, R., 2016. An Evaluation of the Feasibility of Setting up a Wedding Planning Business to
Service the South Wales Area(Doctoral dissertation, Cardiff Metropolitan University).