Marketing Essentials: Wedgewood Hotel & Spa - PESTEL & Digital Mktg

This presentation provides a marketing analysis of the Wedgewood Hotel and Spa in Vancouver, focusing on key marketing essentials. It covers the marketing mix (product, place, price, promotion) and examines the micro and macro environmental factors affecting the hotel, including a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal). The presentation highlights the hotel's strengths, weaknesses, opportunities, and threats, along with strategies for creating customer value and engagement. It also emphasizes the effective use of digital marketing through online websites, social media, blogs, and search engine optimization to enhance the hotel's reach and customer service. The presentation concludes with a list of references used for the analysis.

Marketing Essentials

TABLE OF CONTENTS
 Introduction
 Marketing Mix
 The Marketing Environment (Micro)
 The Marketing environment (Macro) PESTEL
 Creating Customer Value and Engagement
 Effective use of Digital Marketing

INTRODUCTION
 The chosen Hotel from the Relais and Chateaux is
Wedgewood Hotel and Spa located in Vancouver.
 The Presentation covers the marketing mix, micro
environmental factors of the chosen company, analysis of
external factors.
 Along with this, the presentation also reflects on the
importance of digital marketing for the business.

Marketing Mix
 Product: Luxurious rooms , food and beverage , spa and
various other facilities for the convenience of the guests .
 Place: located in Downtown Vancouver
 Price: pricing strategy used by the company is the
competitors based by analysing the market trends.
 Promotion: advertising, selling, direct mail, Sponsorship

The Marketing Environment (Micro)
 Strengths: contributes in the economic development.
 Weaknesses: more expensive than ordinary hotels, high tax
rates
 Opportunities : Focusing on customer needs and demands
and explore more opportunities to serve better.
 Threats: : Due to the pandemic, huge amount of loss ,
competitors

The Marketing environment (Macro)
PESTEL
 Political factor: complying with the rules and regulations, exposed to
various risk.
 Economic factors: Economic situation of the person
 Social factors: customer preference and requirements, Customers prefer
visiting those hotels which provide wide variety of services.
 Technological factors: advanced technology in order to serve better to their
customers.
 Legal factors : rules and regulation by the government and ensure safety
and security

Creating Customer Value and Engagement
 provide quality services to their guests
 receive feedback from the customers
 marketing strategies
 reviews

Effective use of Digital Marketing
 Online websites
 Social media ,marketing
 Blogs
 Search engine optimisation
 Resolve the queries of the customers

REFERENCES
 Bui, T.T.N., 2020. Inbound Marketing Plan for Small & Medium-Sized Businesses.