This report provides a comprehensive analysis of the marketing strategies employed by Weetabix and Kellogg's. It begins with an executive summary and introduction outlining the project's aim: to compare and contrast the two brands' approaches to the 4Ps of marketing (product, price, place, and promotion) and their respective target markets. The report delves into the specific strategies of each company, examining their product offerings, pricing models, distribution channels, and promotional activities. The analysis includes a detailed comparison of the target markets for Weetabix and Kellogg's, segmenting the market into categories such as health-conscious consumers and families. The report further evaluates the brand values, packaging strategies, and pricing strategies of each company, highlighting the use of market penetration and competitive pricing. Distribution channels, including supermarkets, retail stores, and e-commerce platforms, are also analyzed. Furthermore, the report examines the promotional techniques used by both brands, including advertising, promotional activities, and the use of mascots. The report concludes by summarizing the findings and emphasizing the importance of marketing strategies in attracting customers and gaining a competitive advantage. The report is based on the assignment brief provided by the London School of Science and Technology (LSST) for the MG412 Principles of Marketing module.
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