Weetabix Marketing Plan: Introducing Vegan Flakes with Organic Plum

This report details a comprehensive marketing plan for Weetabix Ltd's introduction of Weetabix mini vegan flakes with organic plum flavour. The plan encompasses key elements such as a SWOT analysis, which identifies the company's strengths, weaknesses, opportunities, and threats, and an STP (Segmentation, Targeting, and Positioning) model to effectively reach the target market of health-conscious individuals aged 18-40. The marketing mix (Product, Price, Place, Promotion) is outlined, focusing on the product's unique selling proposition (USP) of being low in fat and free from artificial preservatives. The plan also emphasizes the importance of monitoring and controlling activities to ensure the successful launch and sustained profitability of the new product. This analysis provides insights into how Weetabix aims to attract and retain customers in a competitive marketplace through strategic marketing efforts.

Marketing plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing plan............................................................................................................................1
Identify........................................................................................................................................1
SWOT Analysis..........................................................................................................................2
STP..............................................................................................................................................2
USP.............................................................................................................................................3
Marketing mix.............................................................................................................................3
Refine..........................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing plan refers to an operational document that present an advertising strategy that
organisation execute to generate leads and reach to the target market. In this the functions and
components under marketing plan involves following aspects such as market research that
support pricing decisions along with new market entries. It is basically a strategic foundation that
is helpful to operate business (Samoray, 2021). To complete this market plan Weetabix Ltd is to
be undertaken that is highly responsible for manufacturing breakfast cereal brands, Alpen, Ready
break along with they also offers puffins cereal and Snackimals Snack in their bakery division.
Company also focus on providing mini vegan flakes with organic plum favour and to introduce
that product in market, manager of Weetabix develops a marketing plan so that more profitable
results is enjoyed.
MAIN BODY
Marketing plan
Marketing plan is a process of organising and setting marketing objectives to gather
strategies and techniques to attain the objectives. It is type of blueprint that represent advertising
and marketing efforts for the future aspects. In terms of Weetabix, marketing manager develops a
marketing plan that includes several terms such as SWOT analysis, STP model, monitoring and
controling etc. to introduce and attracts large base of customers on Weetabix mini vegan flakes
with organic plum flavour (Coelho, 2021). It is one of healthy product that Weetabix introduce to
market to attain high profitable results within marketplace.
Identify
Weetabix Ltd is mainly a food processing company that is highly accountable for the
production of cereal breakfast brands, alpen, Ready break. Recently company offers Weetabix
mini vegan flakes with organic plum flavour to customers. Weetabix defines as a portfolio that
involves ready breaks, oatibix, weetos and several variations on the basic products. But after
analyse the market demand company introduce Weetabix flakes with vegan plum flavour and to
become familiar this product within market. For this it is very essential to conduct SWOT
analysis of company so that it become easy to market products effectively.
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SWOT Analysis
It is very essential to examine Weetabix strength, weakness, opportunities and threats so
that company easily introduce their product within marketplace. SWOT analysis is presented
below:
Strength Weaknesses
 The main strength of Weetabix is a
strong financial resources that helps in
promoting and distributing the product
within marketplace (Aguyo and et. al.,
2021).
 The company have strong international
brand reputation that helps in attrcating
number of customers towards specific
product of Weetabix i.e. Weetabix
organic flakes with vegan plum flavour.
 The major weakness that Weetabix face
is high maintenance cost. The company
has weak market image because of
takeover due to this marketing of
products and services is to be affected.
 The company maintenance cost is high
due to this they sell their products on
high cost and impact customer buying
behaviour.
Opportunities Threats
 The main opportunity of Weetabix is
launching new product within
marketplace so that high customer base
is attracted and company attain
profitable results.
 More competitors present in
marketplace is one of the major threat
company face.
STP
 Segmentation- In terms of Weetabix, manager focus on segmenting the customers on the
basis of behaviour and demographic segments in which factors such as age, lifestyle,
class, income level is to be reflects. This helps in introducing weetabix organic flakes
with Plum flavour in positive manner (Prath, 2021).
 Targeting- After segmenting customers it is essential for Weetabix to target customers as
per the segmenting basis. In this they generally target the 18-40 age group people who
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mainly focus on healthy diet. This helps in earning high profitable results in competitive
marketplace.
 Positioning- In this manager of Weetabix position the brand using various advertising
tools and techniques. In this manager focus on introduce their weetabix organic flakes
with plum falvour using social media, sales promotion, personal selling etc. so that huge
base of customers are to be attracted towards it.
USP
USP of company is very prominent to attract and retain customers for longer time period.
In context of Weetabix organic flakes with plum flavour the main USP is that it does not added
any salt and sugar that means it contain low fats that does not contain any artificial preservatives.
Marketing mix
 Product- Weetabix is a company that offer foods to customers. As the Weetabix organic
flakes with plum flavour is an effective product of company that manger wants to
introduce within market.
 Price- The price to offer this particular product within market is based on price skimming
strategy as it is very effective to attract large base of customers and generate more
profitable results (Jovanov and Disoska, 2021).
 Place- Company sell this product to customers via online and offline media because of
attracting huge base of customers.
 Promotion- To promote Weetabix organic flakes with plum flavour company use
traditional and modern marketing tool such as social media, radio, newspaper etc. so that
they create awareness about particular product in market and develops high profitable
results.
Refine
It is a last step of marketing plan in which Weetabix Ltd need to focus on monitoring and
controlling the activities so that high profitable results are gained. In this they monitor employee
performance using performance evaluation tool so that they provide training to them related to
sale product effectively and earn more revenues. And to monitor sales they use sales analysis
tool so that past and present sales is to be determine using corrective actions.
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CONCLUSION
From the above report it is to be concluded that marketing plan is a significant term for
business enterprise because it helps in advertising and promoting the goods and services to
customers so that they purchase products and services. Marketing plan helps in attracting and
retaining customers for longer time period. This report helps in gaining knowledge about
marketing plan so that for company advertising offering is to be easy in terms of future aspects.
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REFERENCES
Books and Journals
Aguyo, J. and et. al., 2021. A marketing plan for Avance International University
Library (Doctoral dissertation, Makerere University).
Coelho, M., 2021. Bringing Excitement to Learners Working With Real-Life Clients: Students
Developing a Marketing Plan for Companies. In Developments in Virtual Learning
Environments and the Global Workplace (pp. 228-246). IGI Global.
Jovanov, T. and Disoska, V., 2021. Implementation of e-commerce webshop, CRM and
marketing planning.
Prath, S., 2021. Finding the Right Path: A B2B Marketing Journey SME Showcase. Management
for Professionals, pp.529-543.
Samoray, J., 2021. Students create marketing plan for Rec Center.
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