CW1 Report: Comparative Analysis of 4 P's for Cereal Brands

This report presents a comparative analysis of the marketing strategies employed by Weetabix and Kellogg's Coco Pops, focusing on the implementation of the 4 Ps of the marketing mix: Product, Price, Place, and Promotion. The study examines the target markets of each brand, highlighting the demographic, behavioral, and psychological characteristics influencing their marketing approaches. It delves into the product attributes using Levitt's model, exploring core benefits, actual products, expected products, augmented products, and potential product developments. The analysis further investigates the pricing strategies, distinguishing between Weetabix's cost-based approach and Kellogg's competitive pricing. The report also compares the distribution strategies (Place) of both brands, including their use of various retail channels. Finally, it examines the promotional activities of each company, including advertising campaigns, social media presence, and advertising expenditures. The report concludes with recommendations for both brands to enhance their marketing strategies and capture greater market share.