Business Plan for a Weight Loss App: Innovation and Services

This business plan proposes the development of a weight loss app, aiming to address the rising concern of obesity and provide accessible healthcare solutions. The plan emphasizes process innovation, focusing on how the app can facilitate calorie tracking, provide personalized diet suggestions, and offer methods for weight management. It includes a market analysis, highlighting the need for convenient and affordable healthcare services, especially for individuals facing weight-related health risks. The plan also identifies potential risks associated with entrepreneurship, such as market adoption and technological challenges, while concluding with a positive outlook for the app's future in promoting weight loss and improving healthcare delivery. The plan references relevant sources, including studies on obesity rates and innovation strategies.

BUSINESS PLAN
Weight loss- App

Introduction- Process innovation and
business idea
• Process innovation is concerned with implementation
of a significantly improved method of delivery or
production of a product.
• This comprises of changing the software, equipment
or the overall techniques of production.
• The present business plan aims at adopting process
innovation for expanding access to quality and
affordable healthcare.

Continued…
• The business plan is related to an app that has the special
feature of allowing the users to lose weight.
• With the help of the app, the users will be able to calculate
their daily intake of calories.
• Moreover, the app will also provide them with suggestions
regarding the ways to burn the gained calories.
• It will also suggest them methods of reducing calorie intake.

The new business concept
Business concept: The concept of this business is based
on use of mobile application for accessing healthcare
services regarding the issue of weight loss.

Gap in the market
• Obesity has become one of the major health concerns
in UK. People who are over weight are at risk of
developing various other conditions such as heart
diseases, depression, diabetes etc.
• This requires providing facilities and services to
people whereby not only obesity and overweight be
prevented, but also, those facing the problem could be
supported.

Obesity rate- UK

Description of product/ service
• The service comprises of an app that can be
used by the users for effective weight loss.
• With the help of the app, tracking and
collecting own health data would be easy for
the users.
• They will be able to track their calorie intake.
This will assist them in planning the diet for
the remaining day.

Continued…
• In today’s time, customers have become aware
about the ill effects of overweight and obesity.
• Therefore, consumers are in need of a
convenient and accessible option through
which they can improve the health.

Continued…
• Moreover, the healthcare service also requires to be
modified so as to make it affordable and accessible.
• People who are not financially well off and those who
live in remote areas are not able to access services
regarding weight loss.
• This exposes them to risk of increased weight and
further complications associated with it.

Risks associated with entrepreneurship
related to the innovation
There are various risks associated with the
entrepreneurship related to innovation:
•Market timing risk
•Market adoption risk
•Execution risk
•Technology risk

Conclusion
The proposed business idea of an app for weight loss
holds a promising future as it not only provides ease of
access to but also makes the healthcare service more
affordable for weight loss. The app will bring an
innovation in the process of health care delivery and
will cater to the service users who want to reduce their
weight and keep it balanced.

References
• Ten risk factors for corporate new ventures. 2017.
[Online]. Available Through:
<http://www.peerinsight.com/musings/2014/11/26/te
n-corporate-new-venture-risk-factors>.
• United Kingdom Obesity Rates. 2016. [Online].
Available Through: <http://teamboom.net/obesity-
uk/>
• Drucker, P., 2014. Innovation and entrepreneurship.
Routledge.

Thank you