ALR701 Newsletter: WeKarre Social Media Guidelines and Success

This newsletter article, intended for WeKarre staff, addresses the importance of adhering to social media guidelines and celebrates the success of an employee-driven initiative. The article begins with a felicitation from the CEO, Francis McDonald, acknowledging the positive impact of employees sharing work-related photographs on the company's social media platform. It highlights the positive reception from promoters and the PR agency, as well as plans for rewarding employees. The article then transitions to a reminder about the existing social media guidelines, prompted by instances of employees posting personal content. The CEO emphasizes the importance of maintaining the platform's professional image and adhering to the guidelines available in the privacy policy. The article concludes by encouraging employees to continue contributing high-quality content while adhering to the established guidelines, using the best photographs as examples. The assignment is part of a public relations writing course, focusing on internal communications through newsletters.

Sub: Felicitation for the success of “Social
Media postings and issues related to the
social media guidelines
Hi,
As we are aware of the fact that almost a
month ago our company “We Karr” decided
to publish the “moment of glory” pictures
clicked by our employees on the social
media page of the institution. The purpose of
this exercise was to motivate each other and
direct each other by setting the right kind of
example. Under the capacity of the CEO of
this prestigious institution, I Francis
McDonald, felicitate all my team members
for showing keen participation in this
program. The results of this program are
astonishing and photographs clicked by
The teammates added visual quality into our
internal communication.
I am excited to share this news with you that
our promoters also like this idea of sharing
“working photographs” on a weekly basis.
The PR agency looking after external
communication is also planning to launch a
few vehicles where some of the photographs
will be publicized as the calling card of our
institution. In order to add a reward, the
higher authorities are also planning to come
up with some prizes for the best-clicked
photograph. Participate in this new venture
This venture is an outcome of your own
efforts; let’s write a pictorial account of our
achievements.
From the Desk of CEO

We are aware of the fact that the social
media platform created by WeKarr is a
democratic platform where we don’t censor
any information. However, a media
guideline has been issued related to the
content that can be published. Kindly go
through this media guideline as some of the
employees mistakenly published their
personal photographs on this page. Without
hampering the enthusiasm of the team, this
is a humble request of the “publishing
department” where they are underpinning
the importance of following the guidelines.
These guidelines are available as an
annexure in the privacy policy section of the
social media page where you are posting.
Broadly I can say that please don’t put any
personal picture or something which is not
of inspirational value. This is the place
where we are celebrating the “moments of
glory” earned by the members of this
institution. Please maintain the sanctity of
the place by adhering to the guidelines that
are attached as an annexure with the privacy
policy.
Recently a few cases came into existence
where certain members of our team violated
the norms dictated by the guidelines.
Although these cases are in minority
however, as a team member we should
understand the fact that the world is
watching us and this is why it is essential for
us to put our polished face forward.
The list of the best photographs will be
published on the same page, please treat
them as an example and try to come up with
your own viewpoints. Pictures are emerging
as a powerful medium to communicate
complex philanthropic thoughts, please
utilize them with their best potential while
adhering to the guidelines posted on the
“privacy policy” page.
Greetings
Francis McDonald
CEO We Karr