Property Investment Analysis: Wellington Road, Clayton, Victoria

This report provides a critical analysis of the property market for a client considering an investment in Building One, 195 Wellington Road, Clayton, Victoria, Australia. It examines the property's features, including its fully fitted office space, on-site amenities, and strategic location within the "Unipark" office precinct. The report analyzes the subject property, focusing on the Australian property market and investment opportunities. It also delves into current property market conditions globally, particularly in Melbourne and other Australian capital cities, detailing market trends, advertising strategies, and the impact of economic factors such as job growth and affordability. The report discusses unique issues related to the property sector and geographical aspects, the impact of these factors on investment, and future trends in the Australian property market. The analysis covers market valuation, comparison with other capital cities, and the importance of global marketing for property distribution. The report concludes with a review of the current market and provides insights for potential investors.

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Table of Contents
Introduction......................................................................................................................................3
Overview of Building One, 195 Wellington Road, Clayton, Victoria in Australia.........................3
Analysis of subject property............................................................................................................3
Current property market..................................................................................................................5
Economic Conditions.......................................................................................................................7
Unique issues in relation to property sector and submarket............................................................8
Impact of geographic and property issues as investment alternative..............................................8
Future trends of property markets in Australia................................................................................8
Conclusion.......................................................................................................................................9
References........................................................................................................................................9

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Introduction
The purpose of this report is to critically analyze property markets for client on Building One,
195 Wellington Road, Clayton Victoria Australia. Again, the concept of current market analysis
at global level as well as in other capital cities in Australia, Melbourne and suburbs in Australia
will be examined in the report. Moreover, we will consider economic conditions associated with
property markets along with unique issues relating to property and geographical aspects. Finally,
the report will consider the impact of geographical and property aspects together with future
trends with appropriate rationale. Typically, property market can be defined as the process of
buying, selling, and renting of building and land. In that connection, property market analysis for
195 Wellington Road, Clayton will be based on the process of selling, buying and renting of
buildings and land.
Overview of Building One, 195 Wellington Road, Clayton, Victoria in Australia
The main purpose of the subject property above is lease agreement. This property has affordable
and fully fitted office space that is characterized by three main aspects. First, it offer high quality
fully fitted tenancy. This allows clients to fully enjoy the property. Second, the subject property
has on site cafés and conference centre. This provides a unique place where people gather for
meetings and other activities. Lastly, the property is characterized by secure underground
parking that is well furnished to satisfy clients (Malin & Maidment, 2003). Again, 195
Wellington Road is located within the “Unipark” office precinct. This property allows clients to
align themselves with main tenants such as Canon, Beonic and Lockheed Martin. The concept of
property market is much related to housing and real estate. Therefore, we can correlate property
market to real estate market in terms of market entry and property management.
Analysis of Subject Property
Australian property markets are invested by different investors all over the continent. This
investment platform allows people to invest in different types of property in Australia. They also
allow clients to access real-time property valuation data in order to determine prices for these
properties. Moreover, property markets enable clients to access property and suburb insights that
are readily available for sale in property markets within Australia. In order to get a foot into

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property markets to access property such as Building One, 195 Wellington Road, Clayton,
Victoria in Australia, the clients are required to have as little as 5% of the property purchase
costs (Malin & Maidment, 2003). This enables them to invest so that they can live in their ideal
homes.
Another analysis in subject property enables clients to build their own property portfolio. This
process requires a minimum investment of 1% of property purchase costs. In this case, the client
is required to begin to construct a diversified property portfolio from different aspects such as
commercial and residential within Australia. In addition, subject property enhances the process
of accessing tools and insights from investors with remarkable experience. This process applies a
network of like-minded investors so as to apply the available toolkit and platform necessary for
property selection (Marshall, 2013). Again, the process enables property management to attract
as many clients as possible.
The process of acquiring property in the market involves four main steps. The first phase
involves finding the property. The client is required to find the property available in the market
that satisfy his or her demands. This process involves comparative analysis of different types of
properties so as to come up with the best property that correspond to client’s financial capacity.
The second phase involves buying the property. The market ensures that each property is
subdivided into 100 block. The client is allowed to but one or more blocks in orders to cumulate
the required property (Marshall, 2013). The third phase involves management of property bought
by the client. The management process involves safe keeping of rental income and capital returns
that are generated by the property. The last phase involves maturity period. This period is
estimated to be 5 years where property owner can vote to sell or keep the property.
Property market analysis for clients on 195 Wellington Road, Clayton VIC is based on high
performing investment in Australia. According to JLL’s Metropolitan Sales Team, 195
Wellington Road, Clayton VIC is truly an extraordinary opportunity to clients whose main
agenda is to invest in property markets. The clients are attracted by certain features of 195
Wellington Road, Clayton VIC. Some of attractive features of this property include; modernized
four level office building that was constructed in 2008. This building is approximately 4239
square meters and has carrying capacity of 207 car packing space. Again, 195 Wellington Road,

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Clayton VIC is leased to high profile tenants such as CSRIO and Canon. The full rental costs are
estimated to be $1,678,000 per year. Another factor that attract clients to this property is strategic
position that contain major arterial access points (Reece & Walker, 2007). In addition, the
property has an exceptional location thereby becoming one of the best suburban commercial
precincts that allow a solid ongoing tenant retention. Moreover, the concept of modern nature of
195 Wellington Road, Clayton VIC allow excellent depreciation. Lastly, the property set a series
of office assets with value driven expectations on prices.
Current Property Market
195 Wellington Road, Clayton VIC has wide markets from global levels and other capital cities
in Australia. In addition, the property market is distributed in Melbourne and suburb property
where 195 Wellington Road, Clayton VIC is located. First, we analyzed the global property
markets so as to determine the distribution across the globe. From global property market point
of view, the property to be sold in advertised so that potential customers can be informed. For the
case of 195 Wellington Road, Clayton VIC, the advertising process involved is well diversified
in order to reach potential customers across the globe (Reece & Walker, 2007). The first stage in
adverting process is where sales agents are required to create property advert, upload photos of
that property and indicate the required description.
The next stage involves selecting the most appropriate package that satisfies the requirements.
Again, it is important to pay marketing expenses so as to publish the advert. The property is
usually published via Homesgofact.com before it is distributed automatically to different
networks. The process ensures that the property owner deals directly with all enquiries generated
by selected networks (Holmes et al, 2015). Finally, the money is saved after selling the property
to international buyers. Typically, the current global property market for 195 Wellington Road,
Clayton VIC is conducted through online platform via use of modern technology. The current
global markets for the property under consideration include Africa, America, Asia, Europe and
Middle East. These markets are reached through agent pricing.
The other current global property market is initiated through owner pricing model. There are
great tips provided by Homesgofast.com on how to access property from the market without
intervention of an estate agent and realtor. The process is purely based on owner pricing. The

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first stage is to prepare to sell. For example, the owner of 195 Wellington Road, Clayton VIC
should prepare to sell the property to potential customers by selecting the most appropriate
websites to utilize so as to reach global clients. The owner can use local websites in Australia
and integrate with other international websites such as Homesgofast.com for global marketing
and Europeanproperty.com for Europe (Krugman et al, 2012). In order to make global property
market sustainable, the following steps should be applied in owner pricing model. First, price the
property to sell. It is very important to consider all the requirements when selling property at
global level so as to set a reasonable price that will not put the clients off. Due to unfavorable
competition in this market, it is important to price the property competitively. In order to
compute the most appropriate price of a property, it is advisable to calculate the usual realtor fees
that should be saved when selling the property directly without intervention of sales
representatives.
The second stage involves selecting the most reliable websites to sell the property by owner.
More expensive property may attract few potential customers. It is important to select a website
that attract potential customers through marketing and advertising (Kotler et al, 2010). Third,
consider how social media can be applied to sell property of 195 Wellington Road, Clayton VIC.
This property can also be sold to the global market through twitter where the owner apply hash
tags on twitter to attract clients and adverting property via YouTube.
The next current property market for 195 Wellington Road, Clayton VIC to be considered is
local market in Melbourne, suburb property along with other capital cities in Australia. First, we
consider the current property market in Melbourne. In this market, there are a number of highly
qualified licensed real estate agents and valuers who act as buyer’s advocates for clients for this
property. This market is based on valuation principles that provide accurate and reliable advice
on the current property fair market value (Holmes et al, 2015). Buying of property have been
simplified in Australian market and capital cities through the concept of Location Score.
Typically, Location Score has become one of the best and simplest tool to apply when buying
property in Australia. For instance, if an investor focus to buy a property in Australian capital
cities and suburb places, Location Score is currently the best property market tool that indicate
potential for capital growth in Australia. It also provide a property-research platform that enable

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investors to interpret big data relating to every suburb in Australia thereby reaching a wider
market scope. In every month, Location Score provides each suburb in Australia with houses and
units by using key potential indicators that calculate the forces of demand and supply in the
market (Hitt, 2014). For the entire current property market, Location Score is very applicable for
market analysis on 195 Wellington Road, Clayton VIC. It is also highly valuable to property
investors, buyers’ agents, real estate agents, financial planners, property investment advisors,
mortgage brokers and insurers. Lastly, several stakeholders in 195 Wellington Road, Clayton
VIC should apply global property marketing approach so as to fully distribute risks across the
globe. These stakeholders include home buyers, accountants, property researchers, property
managers, valuers, lenders, insurance providers and risk analysts.
There are several capital cities in Australia that demonstrate current property market along with
property prices. On December 2017, the property price index dropped by 0.3% across Australian
capital cities (Hausman, 2007). This rate was obtained from several capital cities such as Sydney,
Darwin, Melbourne and Perth. However, the market trend in the capital cities has not been
consistent due to different rates of jobs growth, population growth and affordability hurdles.
Economic Conditions
Property markets for client on Building one, 195 Wellington Road, Clayton VIC have been
exposed to several economic conditions that either facilitate market growth or decline market
growth. The economic conditions are also distributed to global markets and other capital cities in
Australia. Property markets across major capital cities in Australia has been changing gradually.
According to head of research on property market in Australia Tim Lawless, Sydney has
experienced growth figures in property market by December 2017 (Fletcher, 2012). On the other
hand, property values in Melbourne dropped for the first time since February 2016 where
dwelling values dropped by a rate of 0.2%. The decline is attributed by highly population
growth, increased rate of jobs growth as well as reduced affordability hurdles.
The importance of property market in Australian economy has received much attention from
investors and other stakeholders. In Sydney for instance, property market value has dropped in
the past two months despite a remarkable and strong growth in the market. Financial crisis in
Sydney is the main cause of decline in property market values (Dunn & Norton, 2013). The

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decline is also predicted in other parts of the country. However, the property market value for
195 Wellington Road, Clayton VIC is likely to increase due to economic growth and labour
market conditions that are likely to attract more clients to buy or lease the property.
Unique Issues in Relation to Property Sector and Submarket
The first issue relates to property affordability in Australian where property prices increase as a
result of booming demands as well as constraints on the supply (Dann & Dann, 2007). From
geographic point of view, capital cities in Australia have shortage of land that limit expansion of
property. There are also shortage in skills required to design property in Australia. Property
should be expanded to suburb regions in Australia where land is plenty.
The other unique issue to the subject property sector and submarket to property type in terms of
demand for property (Dann & Dann, 2004). The demand for office space on 195 Wellington
Road, Clayton VIC has been dominated by professional service through a gross take-up of 32%.
In that connection, the major capital cities in Australia focus to know the submarkets for property
so as to satisfy the demand from the clients.
Impact of Geographic and Property Issues as Investment Alternative
There are several consequences of geographic issues to development. First, shortage of land in
capital cities in Australia is a clear way to design major investments in suburbs in Australia. The
population growth in Australia is increasing thereby demanding a better supply. In that
connection, demographic issues affect the value and pricing of property in the major capital
cities. Property owners tend to sell at high price without considering economic conditions in
Australia. This affects many residents since young investors are unable to reach the price value
set by property owners. Another impact relates to demand and supply of property in major cities
in Australia (Daft, 2015). The residential markets are segmented since the properties are highly
differentiated. In that connection, the submarkets holds certain risks and rewards. 195
Wellington Road, Clayton VIC must consider these issues so as to mitigate any negative impacts.
Future Trends of Property Markets in Australia
The population in Australia is undergoing rapid growth and the properties available have no
capacity to satisfy the population. In January 2018, the value of property has been declining in
major capital cities in Australia. Some of the cities affected include Sydney and Melbourne.

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Based on this trend, other cities are likely to face similar decline in the future if the issues
mention in the above context are not fully mitigated (Blaxtel et al, 2006). However, there are
several positive trends in property markets. First, the use of modern technology has been utilized
to sell properties in the local and international markets. Clients across the globe have been able
to express their interests on property such as 195 Wellington Road, Clayton VIC so as to lease
offices and other facilities (Lindeman, 2011). In the future, the market will be able to sell
property located in suburb areas in Australia so as to enhance demographic distribution of
properties in Australia.
Conclusion
In conclusion, the concept of property markets in Australia has been fully distributed in major
capital cities and suburb areas. Stakeholders such as risk analysts, property managers, real estate
valuers and property investors have managed to pull up together so as to enhance the process of
buying, selling and renting property and land (Bell, 2005). The market covered at local and
global levels have be fully initiated so to maximize the platform provided by property markets.

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References
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Daft, R.L. (2015) Management. South Western College Pub. Pp. 79-85.
Dann, S., & Dann, S. (2004) Strategic Internet Marketing. Brisbane: John Wiley & Sons. Pp. 9-
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Dann, S., & Dann, S. (2007) Competitive marketing strategy. French’s Forest, NSW: Pearson
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Lindeman, J. (2011) Mastering the Australian Housing Market. Wrightbooks. Pp. 89-106.
Malin, M & Maidment, D. (2003) ‘Education, indigenous survival and well-being: Emerging
ideas and programs’, Australian Journal of Indigenous Education, vol. 32, pp. 85-100,
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