Analysis of WUR's Performance Policy and Marketing Campaign Impact

This report provides an analysis of the Welsh Utilities Regulator (WUR), a non-departmental public body in Wales responsible for regulating water, gas, sewerage, and electricity. It addresses the challenges faced by WUR, including public failures, negative public perception, and the potential backlash from a generous bonus scheme. The report recommends a review of the performance management policy, setting bonuses based on efficiency, and launching a marketing campaign to rebuild WUR's image. It highlights the importance of project management policies in enhancing employee capabilities and suggests a shift towards team-based bonuses tied to targets. Furthermore, the report emphasizes the role of marketing and advertising in influencing customers and proposes a comprehensive marketing campaign involving both above-the-line (ATL) and below-the-line (BTL) strategies, including social awareness programs and media advertisements. The reflection section discusses the advantages and disadvantages of the performance management policy and marketing campaign, such as time consumption, potential discouragement among staff, and the high costs associated with promotional activities, while also acknowledging their potential to improve business profits and brand recognition. Desklib provides access to similar solved assignments and resources for students.

Effective Org. and
Consultancy

INTRODUCTION
 Welsh Utilities Regulator (WUR)
 Non-departmental public body created through new
legislation enacted in 2004
 Carrying out regulations of water, gas, sewerage and
electricity within industries in wales.
 Promote the short and long-term interests of
consumers.

Current Scenario
 Performance management policy allows all
staff to obtain
 Bonus of up to 35% of their current salary
 One of the most generous bonus schemes in
the public sector
 To retain top talent from the private sector
industries.

Problem Appraisal
 Public failures such as not meeting targets set
by the Government
 Public perception of WUR is not great.
 If the generous bonus scheme become public
knowledge,
 It could reflect very poorly on the organisation
and the Government may intervene

Recommendations
 Performance management policy review needs
to be conducted
 Some amendments is required in current
performance
 Bonus for each employee needs to be set on
the basis of efficiency
 Need to start a marketing campaign to rebuild
WUR image in front of its stake holders

New Project Management Policy
 Help in making the people deliver the best out of their
capabilities
 Facilitates in a better manner
 Policy of paying bonus regularly irrespective of their work
done
 Welsh Utilities Regulator have made some changes
regarding bonus policies of firm
 Team bonus is on target bases.

Marketing Campaign
 Customers are more influenced by marketing and
advertisement
 Welsh Utilities Regulator have go for both above the
line (ATL) below the line (BTL) advertisement
 Has planned various social awareness programs to
aware peoples
 Advertisement through media is the best way to
enhance customer
 Welsh Utilities Regulator is also planned social
awareness programs

REFLECTION
 Being a manager of Welsh Utilities Regulator organization
 To improve there efficiency
 Company make two policies such as performance management
policy and making a market comp-again
 This policy is made with the purpose of
An effective performance management system for employees
 To make a clear understanding of work,
 To receive ongoing feedback,
 Helps to check how the employees are performing related
to the expectation.

REFLECTION
 According to me, company face some advantage and
disadvantage by making performance management policy
 It is very time consuming process
 I think it make a discouragement between the staff members
 I think company also faces biasses to maintain performance
management policy
 Company also launched marketing campaign
 Communicating with their market to reinforce their
positioning and make customer's relation by acquiring them

REFLECTION
 By making market companion it help to promote the
business, and also enhance brand recognition
 According to me in this way, it will help to improve the
business profits by boosting the sales.
 But I think, company also faces some disadvantage such
as cost
 By making a promotional activity it may contain heavy
cost on it