Analysis of the Hospitality Industry: PESTLE, SWOT, and Trends

This report provides a comprehensive analysis of the hospitality industry, focusing on the Wembley International Hotel as a case study. It begins with an introduction and then conducts a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the industry. Following this, a SWOT analysis is presented to assess the hotel's strengths, weaknesses, opportunities, and threats. The report also discusses current and potential trends within the hospitality sector, such as the importance of healthy food options and the role of skilled employees. The report concludes with a summary of the key findings and includes references to relevant academic sources. This report is designed to provide a thorough understanding of the hospitality industry's environment and strategic considerations.

Contemporary
Hospitality
Business

Cover Content
Introduction
PESTLE Analysis
SWOT Analysis
Implication of current and potential trend
Conclusion
References

Introduction
 Hospitality sector can be introduced as a broad
concept which offers different services or
experience to their guest for fulfilling their
professional and personal purpose.
 Their are different services such as event
planning, travelling and tourism are involve in
hospitality sector which match with expectation
of customers.

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Threats- As the organisation are expanding
themselves they had to grow with different
services which results that on each change
company has to follow different regulation to
complete their goals. It creates complex results in
company.

Pestle Analysis Of
Hospitality Industry
Political Factor- This factor relates with the
organisation that create opportunities and threats
according to rules and policy that are decided by
government.
Economic factors- The economic factor includes the
local economy, inflation and interest rate,
economic trends of the country.

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Social factors- This factor relates with culture aspect
that include belief, attitude and value that is follow
by customers or society.
Technological factor- In present scenario
organisation are majorly impacted by
technological factor.

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Legal factor- It is related with law, legislation and
regulation that impact on business activities. In
this company analysis factors through which they
complete their goals within minimum time period.
Environmental factors- The environmental factors
relates with ecological and environmental aspect
that impact on sale of company products and on its
operation.

SWOT analysis of hospitality
industry
Strength- Charges or price that are
implemented by Wembley inter-national hotel
are low and affordable which creates positive
results for company. So it increases the
strength of organisation as it brings more
customers of organisation.

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Weaknesses- In this company has developed
different services through this they fulfil their task
while in case of products range which includes
more number of rooms, foods, entertainment
source are not in wide range for customers.

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Opportunities- In context of Wembley inter-national
hotel organisation produce results through which
they create effective result. For this they has
opportunity to merge and takeover small
organisation to complete their goal.

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Threats- As the organisation are expanding
themselves they had to grow with different
services which results that on each change
company has to follow different regulation to
complete their goals. It creates complex results in
company.

Implication Of Current And
Potential Trend
In present scenario organisation develops goals
through which it includes safety and security of
their customers and employees. Wembley inter-
national hotel is executing different steps to
ensure and manage their work according to the
goals of company

Trends..
Healthy food- Today most of the customers are
aware about their health which determines in
present market healthy food plays crucial role in
the organisation. So most menu of UK also
declare calories of the dish they offer by them to
customers.
Resources- In hospitality industry resources plays
an essential role to complete the function. Like
Wembley inter-national hotel analysed that
skilled employees helps them to achieve
organisational easily.

Conclusion
According to the above report it is concluded that
hospitality industry are essential in present organisation
and they are playing vital role for expansion of this
sector. In order to understand the environment SWOT
and PESTLE is implemented which will help an
organisation to identity their strength and weakness.

References
Vesperi, W., Reina, R. and Gentile, T., 2015, September.
Academic Knowledge Vs Enterpreneurship: The Spin
off way. In European Conference on Knowledge
Management (p. 828). Academic Conferences
International Limited.
Abdul Jalil, M., 2013. Spiritual enterpreneurship:
transformasi spiritualitas kewirausahaan. LKIS
PELANGI AKSARA.
Grabowska, A., 2015. SP4CE–strategic partnership for
creativity and enterpreneurship successor openinn.
Zeszyty Rowena Cydonia Electrotechnic i
Automaticity Polytechnic Adamski.

Thank-You