SWOT Analysis and Recommendations: Wenderholm Regional Park

This report presents an environmental impact assessment of Wenderholm Regional Park, focusing on a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. The report details the park's cultural and recreational features, management challenges, and the impact of tourism. It highlights the need for experienced management, improved online presence, and strategies to manage tourist footfall and protect the park's natural resources. Recommendations include hiring experienced staff, spreading awareness about conservation, and increasing online presence. Furthermore, the report suggests strategies to manage weather conditions and increase revenue through entry fees to limit the negative impact of tourism. The analysis aims to provide insights for sustainable park management and enhance the visitor experience while preserving the park's natural beauty and cultural significance.

Running head: ENVIRONMENTAL IMPACT ASSESSMENT
ENVIRONMENTAL IMPACT ASSESSMENT
Name of the Student
Name of the University
Author Note

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About the Park
The Wenderholm Regional Park was included in the network of regional parks in the year
1965. Along with the given land, an additional land of 34 hectares was purchased which is
commonly known as the Schischka Block. The park currently has 149 hectares of land and is
located in the coastal peninsula and is situated between the Waiwera and Puhoi rivers (Byrnes,
2014). The area is an elevated forest headland and salt marshes.
SWOT Analysis
Strength
The strengths of the park are as follows:
The park has protected cultural features along with archaeological sites
It has extensive beach and river oriented features which permit recreational facilities for
the tourist
It has an access to picnic areas and the views of the rivers, make it easy for the different
tourists to spend a day here
There exists progressive underground power lines system which will assist the park to
perform well (Anheier, 2014).
Weaknesses
The primary weaknesses of the park as per the management plan are as follows:
Inexperienced Management

2ENVIRONMENTAL IMPACT ASSESSMENT
The management which has been appointed to look after the park is not experienced and
not skilled enough to seek after the environmental hazards of the different activities and their
impacts on various activities which the park will be conducting in order to attract grants and
increase its popularity among the different visitors
Incapability to manage the tourist
As per the analysis, it can be observed that the park does not possess the capability to
manage the tourist footfall. Although it has successfully made various tourism plans, the park
lacks the capability to convert those plans to reality.
Opportunities
Wenderholm Regional Park needs to improve the online presence for the customers
It has the proper ability to expand the business and increase penetration of the customers
Protection of the saline marshes as this will help in increasing the advance sales
Increase of the required space for the walking areas of the dogs in the respective
Wenderholm Regional Park (Grant,2016)
Establishment of the friends group in the park as this will improve the access to the park
Recreational cycling needs to be introduced in the park as this can become opportunity
for them in enabling different park operations (Brooks,Heffner&Henderson, 2014)
Threats
The large number of tourists can be a threat for Wenderholm Regional Park as this can
destroy the beauty and this can create damage to the park

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There can be huge risk for the destruction of the different unique features of Wenderholm
Regional Park and there will theft of the flora and fauna as well
Lastly, the weather can be huge threat for the park in which there can be such kind of
weathers that is not suitable for the visitors to visit the park during all time of the season
along with other political intervention ("Wenderholm", 2018)
Recommendations
1. Hiring experienced people
The park should see to it and hire experienced people who have a previous experience in
managing regional parks. They should be having the knowledge of how the especially reserved
sections need to be managed and how the tourists need to be guided with respect to the dos and
the don’ts so that the beauty of the park does not get spoilt.
2. Spread awareness
The park should ensure that it spreads proper awareness with respect to the conservation
of resources is spread (Hill, Jones & Schilling, 2014). It can market the regional park using
various marketing strategies and also spread awareness of how to protect the park against
harmful circumstances and actions that the tourist often leaves behind.
3. Online Presence
It can be recommended that the Wenderholm Regional Park management plan needs to
increase the online presence in the social media. The online presence is essential in the social
media to inform the customers about the various kinds of new innovations that are being made
by them. The online presence will assist the customers in gaining more information on the

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facilities provided by the park. The weather conditions are unavoidable; therefore, the park
authorities have to take essential steps in managing the same by implementing different shades in
different park areas as to protect the natural beauty and solve the issues in more appropriate
manner.
4. Revenue
Wenderholm Regional Park needs to increase the price of entry fees for the customers. It
has been seen that there are huge number of customers and tourists entering into the park that is
damaging the flora and fauna. The park authorities need to take special actions to limit the entry
of the customers as this will protect the risks of destruction of the natural beauty of the park
effectually.

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References
Anheier, H. K. (2014). Nonprofit organizations: Theory, management, policy. Routledge.
Brooks, G., Heffner, A., & Henderson, D. (2014). A SWOT analysis of competitive knowledge
from social media for a small start-up business. The Review of Business Information
Systems (Online), 18(1), 23.
Byrnes, W. J. (2014). Management and the Arts. Focal Press.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Wenderholm.(2018). Retrieved from http://regionalparks.aucklandcouncil.govt.nz/wenderholm