Wesfarmers in China: Global Marketing Strategy & Market Analysis

This report provides a comprehensive analysis of Wesfarmers' global marketing strategy, focusing on its operations in the Chinese retail sector. It includes a company profile, an environmental audit considering political, economic, social, technological, legal, and environmental factors, and a customer market assessment outlining opportunities and threats. The report also examines the challenges faced by foreign investors in the Chinese retail market, discusses Wesfarmers' product and service profile, and explores market entry strategies. The analysis considers consumer segmentation, competitive forces, and the impact of government policies and regulations on Wesfarmers' ability to expand and sustain its presence in the Chinese retail market. The report concludes with insights into future directions for Wesfarmers in China, emphasizing the importance of strategic location choices, understanding government policies, and adapting to the evolving market conditions.