This report provides a detailed analysis of Wesfarmers' global marketing strategies, focusing on its potential market entry into Germany. It begins with an executive summary and an overview of previous assignments, followed by an in-depth examination of the marketing mix, including product, pricing, place, and promotional strategies. The report explores the product life cycle, branding, packaging, and quality considerations. Pricing strategies, including premium and economy pricing, are evaluated, considering factors such as average income, tax structures, and competitor pricing. The report also covers economic evaluations, implementation plans, and communication strategies, offering recommendations for Wesfarmers' international expansion. The report also discusses the importance of technology and customer service to compete effectively with existing competitors in the German market.
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