Wesfarmers International Business Expansion Strategies

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INTERNATIONAL BUSINESS ACROSS
BORDER
Company name: Wesfarmers

TABLE OF CONTENT
 Introduction
 Overview of an organization
 International competitive strategy
 Supply chain management
 Management of Human resource across border
 Key issues and opportunities for management
 Recommendations for improvement
 Conclusion
 References

INTRODUCTION
 Globalization is helpful for maximize firm attribute to interact with others in a
best suited manner.
 This presentation is focused on expansion of business across the border in an
effective manner with consideration of Wesfarmers.
 This presentation will be covered the strategies for internationalization with
structure and issues.

OVERVIEW OF AN ORGANIZATION
 Wesfarmers is a famous retail section business situated in Perth with
establishment year of 1914.
 The major areas where Wesfarmers are currently operation: New Zealand India China United Kingdom

INTERNATIONAL COMPETITIVE STRATEGY
 Competitive strategies are such sort of framework which enable a business to
grow in an effective manner.
 The strategies to remain competitive at international market are identified as
follow: Proper management of diversified portfolio Offshore Acquisition

SUPPLY CHAIN MANAGEMENT
 Supply chain management is a process through which goods can be process in a
suitable manner.
 Wesfarmers limited are using effective supply chain management to delivery
their products and services to different number of clients.
 Wesfarmers is incorporating ethical programmers which define as follow: 100% increase in suppliers base Close relationship with suppliers Underpinning of policy of ethical sourcing

MANAGEMENT OF HUMAN RESOURCE
ACROSS BORDER
 Human resource management is crucial across the border and consider as hard
aspect for business.
 Wesfarmers are using their experts in order to manage various diversified
individual in an effective manner.
 Suitable leadership approach is required to use for motivating people so that
human resource get manage properly.

KEY ISSUES AND OPPORTUNITIES FOR
MANAGEMENT
 Wesfarmers has identified different opportunities and issues for business across
the border.
 The opportunity for Wesfarmers across the border are as follow: Interact with new clients Use of new technology Sales enhancement with profit maximization

RECOMMENDATIONS FOR IMPROVEMENT
 Wesfarmers has determine certain recommendations on which management
need to work in an efficient manner: Effective assessment of market for managing activities in a best suited
manner by conducting research. Determination of different HR policies of different locations for managing
people.

CONCLUSION
 It get interpret from presentation that international management of business
across border is not an easy thing.
 International process across border gets done with the use of suitable
competitive strategy like portfolio management, offshore acquisition etc.
 Supply chain management process has helped in effective arrangement of
operations for distribution of goods and services.

REFERENCES
 Binder, J., 2016. Global project management: communication, collaboration
and management across borders. Routledge.
 Deresky, H., 2017. International management: Managing across borders and
cultures. Pearson Education India.
 Hernández-Perlines, F., Moreno-García, J. and Yañez-Araque, B., 2016. The
mediating role of competitive strategy in international entrepreneurial
orientation. Journal of Business Research, 69(11), pp.5383-5389.