This report provides a comprehensive strategic management analysis of Wesfarmers Limited, an Australian agribusiness. It begins with an executive summary and company profile, followed by a detailed PESTEL analysis examining the political, economic, social, technological, environmental, and legal factors impacting the company. The report then delves into Wesfarmers' internal organizational analysis, including its resources, capabilities, core competencies, and competitive advantages. Competitive strategies are discussed, and recommendations are provided to address challenges faced by Wesfarmers in 2018. The report concludes by summarizing the key findings and insights into Wesfarmers' strategic management approach. The report utilizes academic writing guidelines and Harvard referencing style, adhering to the requirements of the MGT5STR Strategic Management assignment.