Marketing and Management: Kerry Sanderson and Wesfarmers Analysis

This report delves into the marketing and management strategies of Kerry Sanderson, focusing on her contributions to Fremantle Ports and her ability to balance short-term and long-term objectives. It examines her skills in developing revenue growth, fostering teamwork, and navigating challenges within the public sector. The report further explores the concept of sustainable marketing and its application, particularly within Wesfarmers, highlighting its principles of social engagement, waste reduction, bartering versus purchasing, and longevity. The analysis includes Wesfarmers' commitment to community, governance, people, environment, and sourcing, demonstrating its approach to sustainability. Finally, the report discusses the hurdles Kerry faced and her strategies for improving the company's performance, including the restructuring of container terminals and the adoption of a total quality framework.