This report provides a strategic management analysis of Wesfarmers Limited in Australia, utilizing the PESTEL framework to assess the political, economic, socio-cultural, technological, environmental, and legal factors impacting the company. It discusses the implications of government regulations, economic conditions such as unemployment and interest rates, socio-cultural trends affecting consumer demand, technological advancements in retail, environmental sustainability efforts, and legal compliance. The report further explores potential merger, acquisition, and downsizing strategies for Wesfarmers, offering recommendations on business unit expansion and divestment. It highlights Wesfarmers' community engagement, employment initiatives, and commitment to safety and environmental responsibility, emphasizing the importance of adapting to changing market dynamics and maintaining a competitive advantage in the Australian retail landscape. Desklib provides a platform for students to access similar solved assignments and study resources.