Wesfarmers – Target Corporation Analysis

This report provides a comprehensive analysis of Wesfarmers' Target Corporation, a leading Australian retail chain. It begins with an introduction to Wesfarmers and its department store division, highlighting the key brands Kmart and Target. The report then delves into Target's target market, analyzing demographics such as gender and income groups. A detailed SWOT analysis is conducted, identifying Target's strengths (strong brand name, product variety, extensive store network, online presence, designer collaborations), weaknesses (ethical sourcing concerns, accounting scandal, store space issues), opportunities (new CEO, large market potential, technology advancements), and threats (Amazon's entry, competitor actions, raw material costs). The report examines Target's marketing strategies, including celebrity endorsements, brand logo utilization, and social media marketing. Key recommendations are presented, such as selling Kmart to revive Target and trimming the store portfolio. The conclusion summarizes the findings and emphasizes the importance of efficient resource management and strategic planning for Target's future success. The report includes numerous references to support its analysis and claims.