West Coast Expeditions' #InLoveWithWestCoast Digital Campaign

This document provides an analysis of West Coast Expeditions' digital marketing campaign, specifically focusing on their #InLoveWithWestCoast photo contest. The campaign encourages users to share their travel experiences with the company by posting photos and collages on social media platforms like Facebook, Twitter, and Instagram. Participants have the opportunity to win a travel gift card worth $5000 or free family/group trips based on the popularity of their posts, measured by likes, shares, and mentions. The analysis considers the campaign's objectives, target audience, promotional strategies, and potential impact on brand awareness and customer engagement. The document also includes bibliographic references to support the analysis and provide context on West Coast Expeditions' services and online presence. This resource is useful for students studying marketing, advertising, or tourism management, offering a real-world example of a social media marketing campaign.

Digital Marketing
Subject: You can win gift card worth $5000 by Photoshoot
From:
www.westcoastexpeditions.com
To: [e-mail]
Date: 03rd November 2018
Dear User,
The West Coast Expedition brings you an attractive offer in the form of our latest campaign
#InLoveWithWestCoast. Visit out Facebook and Twitter handle and post the description of
the most interesting trips that have had with us. Share the most enticing memories and create
most alluring travel blogs. You can make your posts memorable as well as popular by posting
your pictures. In order to make the posts popular you can make an interesting collage of the
pictures of the trip you had with West Coast Expeditions.
The Photo-shoot contest is open now and entries are coming in high numbers. This is
high time you generate value out of the pictures that have gathered you maximum like and
share in Facebook, twitter and Instagram. You can stand a chance to win $5000 worth Gift
voucher or travel voucher for your family or 3 family/group/friend trips, whichever the
lowest.
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram

Digital Marketing
The West Coast Expedition Offer
(Source: www.westcoastexpeditions.com)
In course of this West Course Campaign, the users who will post the most popular
photos on Facebook. You can apply filters, make interesting collages or post the photo as
they were taken in the photo-shoot contest campaign. All the participants of West Coast who
are registered with the brand or the following the page with Facebook/twitter handle can
simply post the photos on Facebook. Other participants can also send their photos and collage
work by post or email.
Participants can also send requests to others inviting them to participate in the event.
The demonstration of the process is given herein.
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram

Digital Marketing
Regards,
Customer Relations Team
West Coast Expedition
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram

Digital Marketing
Subject: You can win gift card worth $5000 by Photoshoot
From:
www.westcoastexpeditions.com
To: [e-mail]
Date: 03rd November 2018
Dear User,
This is to inform you that the West Coast Expedition is hoisting a photo-shoot event. This is a
promotional commercial activity. The subscribers who have travelled with the West Coast
Expeditions can participate with the #InLoveWithWestCoast contest. The users can create
collages of the most memorable photos they have with their friends or families during their
visits and post on the Facebook event page, Twitter handle page or the ass as their Instagram
story with a mention of the #InLoveWithWestCoast. After the context closes, the photos or
collages that will get the maximum number of likes, shares or retweets and mentions in
various social media channels will get 3 free family/group trips. Along with that they would
also get a travel gift card worth USD $5000.
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram

Digital Marketing
You can also win points by sharing the event across social platforms. These points
would be added to the contest score of the participants. The participants have to log in to the
company’s official website in order to check the contest points that they have gained. They
can also check the steps to participate in the contest in the company website. The most
interesting nd most shared photos will be declared winner.
Regards,
The Customer Relations Team
West Coast Expeditions
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram

Digital Marketing
Bibliography
Canada.travel, 2018. West Coast Expeditions - Sea Otter Kayak Tour. Online. Available at:
http://in-keepexploring.canada.travel/things-to-do/exp/west-coast-expeditions-sea-otter-
kayak-tour#/?galleryItemId=200010816 [Accessed: 04th November 2018]
Westcoastexpeditions.com, 2018. About West Coast Expeditions' Sea Kayak Tours &
Wilderness Retreat. Online. Available at: https://www.westcoastexpeditions.com/site/about-
us.html [Accessed: 04th November 2018]
Event: #justgoshootwestcoast.
Send at: Facebook and Instagram