This report provides an executive summary of West Horsley Dairy's international business expansion strategy, specifically focusing on the Chinese market. It begins with an introduction to international business and the dairy industry, highlighting the company's background and its UHT milk product. The report then discusses the drivers for business expansion in China, employing a PESTEL analysis to evaluate political, economic, social, technological, environmental, and legal factors. It identifies key business drivers such as profitability, productivity, and customer satisfaction. The report also explores trade barriers, including tariffs and regulations, and delves into ethical and social issues the company might face in China. Cultural preferences are examined to understand consumer behavior. The report concludes with recommendations and expansion methods for entering the Chinese market, aiming to provide a comprehensive overview of the challenges and opportunities for West Horsley Dairy's successful entry into the Chinese market.
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