This report provides a comprehensive analysis of the tourism industry in Western Australia. It begins with an executive summary, followed by an introduction that highlights the state's attractiveness as a tourist destination, particularly its capital, Perth, and its offerings of beaches, water sports, and hospitality. The report delves into destination analysis, evaluating Perth's appeal and the languages spoken. It examines the demand for tourism in Western Australia, emphasizing its popularity for vacations and investment opportunities, along with the supply of tourism products, including aviation, accommodation, and activities like caravan and camping. The report also assesses the impact of tourism on the destination, discussing social, economic, and environmental effects, such as job creation, revenue generation, and air pollution. Finally, it covers marketing activities, outlining the importance of product, price, promotion, place, people, and processes in attracting tourists. The report concludes by emphasizing Western Australia's strengths as a tourist destination.