Professional Practice and Ethics Report: Westfield Group Analysis

This report delves into the professional practice and ethics surrounding the Westfield Group, particularly in the context of digitalization. It examines the ethical consequences of technological advancements on shoppers' behaviors and the organization's operations. The report analyzes IT governa...Read More

Running head: Professional Practice and Ethics
Professional Practice and Ethics
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1Professional Practice and Ethics
Executive Summary:
The organization Westfield Group is seen to have been associated with facing a lot of
challenges because of the behaviors which the shoppers are having and it is seen to be driven by
the particular connectivity which is enabled by the different kind of technologies. The entire
report would be aimed at conducting a study so as to put forward the different kind of ethical
consequences of moving towards the digitalization regarding the inclusions as well as the
diversity. The organization Westfield Group is seen to have been associated with facing a lot of
challenges because of the behaviors which the shoppers are having and it is seen to be driven by
the particular connectivity which is enabled by the different kind of technologies.
The entire report would be aimed at conducting an study so as to put forward the different
kind of ethical consequences of moving towards the digitalization regarding the inclusions as
well as the diversity. Besides this the report would also be associated with putting forward of
recommendations which would turn out to be very convincing for being adopted by the
organization. Besides this the report would also be associated with putting forward of
recommendations which would turn out to be very convincing for being adopted by the
organization.

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Table of Contents
Introduction:....................................................................................................................................3
Framework for Analysis:.................................................................................................................3
IT governance:.................................................................................................................3
Technologies and the Ethical Consequences:..................................................................................6
Recommendations:..........................................................................................................................9
Conclusion:....................................................................................................................................10
Bibliography:.................................................................................................................................11

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Introduction:
The organization Westfield Group is seen to have been associated with facing a lot of challenges
because of the behaviors which the shoppers are having and it is seen to be driven by the
particular connectivity which is enabled by the different kind of technologies. This in turn has
become very apparent which is capable of bringing huge disruption in terms of the huge band or
better to state that it would be bring opportunities which would be transformative for the purpose
of helping the shoppers in getting connected. It is also expected that numerous Westfield labs
would also be setup so as to help the ecosystem of retail to get leveraged. The entire report
would be aimed ate conducting an study so as to put forward the different kind of ethical
consequences of moving towards the digitalization regarding the inclusions as well as the
diversity. Besides this the report would also be associated with putting forward of
recommendations which would turn out to be very convincing for being adopted by the
organization.
Framework for Analysis:
IT governance:
The IT governance of the organization would be entirely aimed at value alignment along
with the vision alignment and the mission alignment. The IT governance Framework would be
helping in putting forward of the definition of the methods which can be used by the
professionals so as to become capable of monitoring, managing and implementing the IT
governance of the organization. This would also be associated with including the sets of
principles along with the responsibilities and the top management would be undertaking this so
as to put forward the strategic direction along with being associated with achieving the objectives

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and managing of the risks. This would also be helping in verification of the fact that the
enterprises are associated with the utilization of the IT resources in a responsible manner.
Business drivers associated with the IT governance: From analysis it is observed that the
organization is heavily dependent upon the IT so as to help in running the different business
operations along with enabling different kind of new strategies along with being associated with
competing in the fast moving market.
Continuous business running: In today’s world the Systems associated with the usage of IT is
associated with the execution of different kind of instructions just in a matter of seconds and this
in turn the IT systems are seen to be turning out to be very crucial for the organization which
helps in keeping the business run in a continuous manner.
Business value realization: It is essential for the organization to realize the business value along
with being associated with adopting the new strategies so as to help in making all the IT
initiatives become successful as well as for helping in keeping the different issues which are
potential into consideration.
Increased regulatory compliance: the impact of legislation is seen to be having a great impact
over the business as well as by making use of the IT. The regulatory compliance in turn is
associated with acting as a prerequisite for the entire organization.
Establishment of Accountability: Stakeholders associated with the organization along with the
interest that they are having should be aimed at achieving the initiatives of the IT governance
which would be associated with being included in the particular group so as to perform specific
roles along with the responsibilities in order to the have the task completed successfully.
Ethical Governance: The values along with the principles are described by eth ACS codes of
Ethics which each group member should see in a particular course of their respective work. This

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particular rules ate associated with providing guidance for the behavior during working with or
in behalf of the organization. As an ACS member it is important to uphold and advance the
effectiveness along with eth dignity and the honor of being a professional. The ACS code is seen
to be complying with the values of the ACS which is associate with involving the following:
Primacy of Public Interest: The interest of public is associated with taking into consideration
the main precedence of the public rather than the private, sectorial or individual interest as well
as the different kind of conflicts which needs to be resolves for the interest of Public.
Life quality improvement: the approach towards working in an ethical way is associated with
helping a lot in the process of minimizing or recognizing the effects of adverse nature.
Honesty: The confidence which the public towards the profession should not be broken and
there should essentially be an established trust amongst the stakeholders as well.
Competence: an individual should be associated with accepting those works only which are
having the capability as well as would not be having any kind of hesitation in the process of
obtaining extra knowledge from those who are qualified suitably.
Development of profession: Staying informed is very important reading the different new
technologies along with the standards and the policies which are having a huge relevance with
the work being done. In order to make sure that the difficult experiences are being overcome,
there is a need of taking different steps and this is to be done in such a way that it would be
making the recipients strive to have their individual skill promoted along with taking of extra
responsibilities.
Professionalism: Well treatment as well as respect and dignity is the right of everyone and
besides this the behavior which is considered to be entirely unprofessional is discrimination such
as the harassment. Professional is also associated with providing of support for the different kind

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of actions which along with proper is also associated with involving the different kind of
irregularities which are to be reported if any of the ACS member is in involved in any kind of
unethical behavior.
Technologies and the Ethical Consequences:
The business of the organization is always associated with including certain ethical
consequences whenever it is associated with transforming its mode of operation to digital mode
dependent upon the inclusion and the diversity. This transformation to digitalization is associated
with leading to rise of issues related to IT governance and this in turn leads to the need of
understanding the type of technology that is required for the purpose of handling the issues and
this out to be a major concern. The transformation of the organization Westfield from traditional
means to digitalization has lead to high chances related to the inculcation of the humanity as well
as the humanity which is present in the workforce of the organization. The culture of the
organization along with the behavior is associated with playing a very crucial role in the
establishment of strength pillars along with being associated with improving the overall shopping
experience of the customers as well as their satisfaction. The business process framework is seen
to be highly dependent upon the codes of ethical conduct. Ethics is always associated with
playing a vital role in the operations of the organization along with helping the organization in
demonstrating the acquired skills such as the empathy, flexibility and many more. An added
competitive advantage is provided by the organization by the different abilities mentioned above.
One of the primary concerns is associated with including the digital transformation for the
purpose of having a continuous development in the market along with enjoying the true potential
that the IT tools are having when they are implemented in the business processes. There is

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always a requirement of having smart handling skills so as to make the digital strategy effective
by means of the tacking the new challenges along with addressing them in a proper way.
In case if the organization is seen to fail in the process of incorporating the new
digitalization then there exists higher chances of making the organization become the prey of the
Digital Darwinism. This is something which is associated with having an huge impact upon the
development as well as the growth of the entire organization. Westfield has been associated with
the implementation of numerous technologies for the purpose of covering the organizations
digital customers. In order to align the ethical conducts the different instances of the
organization, it has been focusing upon the critical process of decision making as well as upon
the process of maintenance of the IT ethics and the governance along with the technologies. In
addition to this the trust along with the integrity is possible to be leveraged which in turn would
be possibly associated with transforming the inclusion from the concept which is program driven
to a concept which is driven by competency. This type of transformation would in turn be
associated with improving the experiences of the customer along with building of an ambience of
shopping which would be decent in nature.
Additionally, the AI incorporation along with the cloud services would be responsible for
adding of values to the business model by means of having a positive impact upon the service
and the delivery provided to the customers. Cloud is associated with making the collection of
data very easy as it is associated with acting as huge storage space. The organizations
governance is consisting of the IT governance which is associated with acting as its integral part,
but still the organization essentially needs to make an analysis in a through manner. This analysis
would be conducted upon the objectives of the organization and this in turn would be helping in
creation of the framework which would be associated with providing support by means of having

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a repetitive process. Numerous decisions is supported by this which are seen to be existing in a
line with the investments made upon the IT and which is seen to be synchronized with the
objectives and the aims of the organization. There are certain decisions which are favored by the
IT governance helping the organization in focusing upon certain facts.
The ethical issues are essentially to be taken into consideration during the development
process as well in having effective governance. This in turn would be associated with acting as
an integral section of the process of transformation which is required and desired. For this reason
the organization should necessarily be working by considering the set of ethics which are highly
important for the business process execution. The IT domain of the organization is to be
analyzed by making use of the COBIT 5 and the ISO/IEC 38500 framework. The standards are
specifically associated with providing of the guidelines which are associated with serving as the
members of the governing body in the firm in terms of the efficient utilization as well as the
acceptability and the effectiveness of the different IT tools. Additionally the guidelines which are
provided by the ISO is associated with serving as an effective mean for Westfield in order to link
the corporate governance concept. The alignment of the entire transformation process with the
standards so as to work as per the principles has been provided below:
Acquisition: For the IT governance, the IT acquisitions are generally aligned for the purpose of
gathering the reasons which are valid and are dependent upon the analysis which is put forward
as well as organizations decision making process.
Responsibility: In order to work properly it is very important that the organization is associated
with having a clear understanding of the role played by individuals in an organization along with
working in an efficient manner so as to increase the self-productivity, which in turn would be
associated with culmination of the organizations increased productivity. The responsibility of the

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employees is associated with improving the strategic plans in terms of the IT related services as
well as the demands which are addressed so as to adopt the digitalization.
Strategy: The development of the strategy by the organization essentially needs to consider the
present as well as the past conditions of the market for the purpose of developing the IT plans.
The ongoing requirements which are seen to be existing in the process of development is
satisfied by the past as well as the present IT capabilities along with their incorporation into the
organizations.
Performance: The performance of the IT is associated with playing a very vital role in
enhancement of the organizational productivity. Numerous business operations is supported by
the IT in the firm and this done by means of providing of the services which are to seen to be
having a quality value during executing the organizations business processes.
Conformance: It is essentially to be made sure that the practices along with the policies are
being defined in a clear way along with being implemented so as to provide higher customer
satisfaction along with the best experience. The IT policies are to be formulated in accordance to
the mandatory regulations as well as legislations for the purpose of bringing the transformation
that is required.
Recommendations:
 Despite of the fact that the recent trends are associated with expressing themselves with higer
varying degrees in numerous markets all throughout the world, it is still belived that the
relevant globally at a higher rate and is essentially to be taken to heart. This is to be doen
irrespective of the location where the organization operated. Besides this some of the
strategic considerations need to understand and this is very important during the process of
figuring out the best way of reacting.

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 The offering are to be evolved by means of providing a clearly defined preposition of the
values of the retails along with the customers by means of direct anchoring of this upon the
insights which the customers are having and are seen to be much more deeper in addition to
the different economies which would be bullet proof. From the list of other options related to
the enhancement of the customer experience, it is possible highly to identify each and every
initiative which is having the capability of boosting up of the satisfaction that the customers
would be having in a substantial way.
 Another recommendation is associated with including the creation of several teams which
would be associated with dealing with the process of providing satisfaction to the customers
along with being highly responsible for the integration along with the creation of the
initiative vision for the customer which would be unified.
Conclusion:
From the entire study conducted above it is possible to conclude to the fact that there exists three
different technological trends which are mainly associated with involving the digital information
ubiquity, creation of the intellectual property because of the huge spreading of the computer
networks along with the usage of the World Wide Web in different implications, which are seen
to be distributed as well as assessed virtually by most of the sectors. Additionally the digital
market opportunities rise has been associated with the introduction of the different kind of
innovations which are digitally enabled and has been responsible for helping in gaining of
competitive advantage. The entire process of digitalization is associated with including the
process of providing numerous benefits which mainly includes the reduced cost along with the
better analytics and focus and many more.

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Communication and Ethics in Society, 15(4), pp.348-356.
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Quality? Correlating Analog and Digital Benchmarks. In ECDG 2018 18th European
Conference on Digital Government (p. 48). Academic Conferences and publishing limited.
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information professionals navigate ethical dilemmas in a complex and dynamic information
environment. International Journal of Information Management, 36(4), pp.543-556.
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Professional Behaviour?.
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Communication and Ethics in Society, 14(2), pp.167-169.

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Wigan, M.R., 2018. Professional Computer Ethics and AI: House of Lords, Inquiry Governance
and Virtue Ethics. docx.