MGMT6012: Management Research Report on Westpac Bank Expansion

This report presents a comprehensive analysis of Westpac Bank's management practices, focusing on its strategic expansion and organizational structure. It includes an executive summary, introduction, and an overview of Westpac's SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The report delves into the bank's naturally occurring data frameworks, communication strategies, and stakeholder management, assessing the challenges of a cross-cultural environment. It explores the role of managers in navigating change, ethical considerations, and diversity within the organization. The report also includes a personal assessment reflecting on the bank's performance and suggestions for self-improvement, concluding with references and appendices. The report highlights the importance of strategic planning, effective communication, and stakeholder engagement for Westpac's success in the global financial market, especially considering the challenges of competition and regulatory changes.

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Management Research
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Executive summary
Westpac Bank has global strategic expansion by developing many branches in various
western countries. Expansion of the market strategies will help the bank be successful in
financial service providers across the world. For the success of the strategic market expansion,
there are some factors that it should consider. It should aim at expanding the consumer
orientation services within different countries.
Table of Contents
Executive summary 1
Introduction 2
Structure and characteristics of organizations Westpac Bank 3
Westpac Bank SWOT analysis 3
Strengthens 3
Weaknesses 4
Opportunity 4
Threats 5
Westpac Bank naturally occurring data frameworks and Techniques and strategies to
communicate effectively to the stakeholders 6
Westpac Bank stakeholders 7
Personal assessment in reflection on the performance of the bank 8

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Self-improvement for continuous improvement 9
Conclusion 10
References 11
Appendices 12
Introduction
The analysis of the internal competition of the bank will be defined by its weaknesses
and strengths. This analysis will help in identification of the opportunities and the threats
affecting the bank in its external environment (Keating, Quazi, Kriz & Coltman, 2018). It helps
the bank define its strategic plans to identify the opportunities and avoid the threats. The
discussion will determine the need of the bank to have the best decision-making process,
implementation, and strategic planning (Culiberg & Mihelič, 2016).
Structure and characteristics of organizations Westpac Bank
Westpac Bank SWOT analysis
Strengthens
The bank has about 1200 branches in Australia and it has been applying high level of
technology in its operations especially in banking processes (Argent & Rolley, 2010). There are
number of ATMs, online means of transactions hence the effective operation of the bank.
Moreover, it has goodwill reputations because it is ranked among the best four banks in

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Australia. It is one of the most preferred banks not only in Australia but also across the world. In
addition, Westpac Bank is considered to be one of the responsible social corporate banks in
Australia in the financing sector. It has employed over 40,000 employees who are well trained to
deliver quality services (Liu & Tripe, 2013). The bank has many clientele approximately 13
million potential customers. It offers services in many parts of the world. It has developed
international student banks and migrant banks providing services across Asia and many other
parts of the world (Collings, Wood & Szamosi, 2018). The bank has facilitated gender equality
by employing female employees to serve in the bank.
Weaknesses
The bank is facing a lot of competition from other banks such as Commonwealth Bank,
New Zealand banking group and Australia bank. It has very few branches in other countries as
compared to the other competitor banks (Kaynak & Whiteley, 2019). This is one of the
weaknesses the bank is facing. It is working hard to make sure that the challenges are avoided for
better performance.
Opportunity
In an analysis of the external environment, Westpac Bank has taken the license so as to
expand its customer orientation clientele. Through the Acquisition of the license, it has been able
to open so many branches across the world. The advancement in technology has helped the bank
to improve its overall operations (McCombie & Pieprzyk, 2010). Through technology, the
employees and production have been effective. The bank has been able to reduce the cost of

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operation through the development of the various mechanisms to enhance the low operational
cost. There is efficient in human resources increasing the bank’s profits by allowing low rates.
Threats
In any economy, the financial sector is one of the most important parts. The ups and
downs of the organizational financial sector will affect the performance of the organization. In
this case, if the economy of Australia changes, the performance of the Westpac Bank will
definitely be affected (McCombie & Pieprzyk, 2010. The external threat definitely affects the
performance of any organization within. The banking regulations in Australia affect the Westpac
Bank banking sector. In addition, any changes in terms of the economy of the country will
definitely affect the performance of the Westpac Bank (Khorasani &VAlmasifard, 2017).
Figure 1: Westpac banking performance
Sourcse:https://encryptedtbn0.gstatic.com/images?
q=tbn:ANd9GcTthUPFF_Ch_sTTRgCwfcStQe-vjIp5O7htLm97hNufiKn210by
Westpac Bank naturally occurring data frameworks and techniques and strategies to
communicate effectively to a culturally diverse range of stakeholders

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In reflection to the Westpac Bank, strategy and corporate finance artifacts are the sources
of the comprehensive information of the bank. It provides the financial solutions of the corporate
banks in Australia. There are some of the things that it offers to support its banking process.
These include transacting cards, non-insurance, support solutions if the bank and loans
(Caligiuri, Mencin, Jayne & Traylor, 2019). In addition, it offers the retirement programs
merchant solutions and foreign exchange services. It provides its customers with supportive tools
that make the delivery of its services more effective. It communicates with its customers through
the best channels (Paul & Kourouche, 2018). It has developed various frameworks that connect
all its customers together. It offers people with different opportunities so as support their
operational capacity. The bank employs qualified staff members to make sure that they offer the
best services to their customers. It has a qualification key program that demonstrates how their
staff develops the knowledge and skills promoting the service to the customers. It also aims at
improving the skills of the present staff by outsourcing the experts who train them on how to
develop their capacities (Wu, 2018). The bank has established the professional Qualifications
frameworks that aim at supporting the workforce and customers. It is based on innovation
programs in which by the help of the government, it provides sufficient operational advice to its
workforce. The bank has employed the artifacts programs in which it outsources the skills so as
to improve the performance of its workforce. It is improving the training materials used to offers
skills to its internal personnel.

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Figure 2: Westpac banking corporation
Source: http://www.streetinsider.com/images/secattach/20190219/15147411_g48631ka05i004.gi
There is an expert panel used by the Westpac Bank to enable its employees to get an
opportunity to gain a lot of insight into the complex activities. The conversational programs
developed by the bank help its employees understand what they are supposed to do according to
the Australia constitution (Beck & Davis, 2015). It has employed its moderator for discussing
important plans of the bank with its advisory committee. The bank has built social responsibility
with the aim of coming up with a new committee that will offer the structure of the new
stakeholders' engagement. In any given bank there is a need for conversation with the
government and other external factors. The bank has set the panels given the mandate to carry
out the conversation frameworks for negotiations (Christensen, Lægreid & Rykkja, 2016). The
conversation is one of the frameworks used by the bank to make sure that it maintains harmony
with nearby external factors. The panel is sent to different places to discuss various issues related
to the bank.

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In addition, the bank has employed email programs as a means of communication with its
members and other external factors. The bank has well managed official Gmail account verified
to communicate information regarding the bank to the relevant recipient. The email programs are
used to share the feedback from the customers or any other external sources. It has employed
specialists who operate Gmail accounts for the purpose of communicating the concerns about the
bank. There are automatic bots used in the Gmail accounts which offer the reply responding
depending on information keyed by the respondent (Otchere & Chan, 2013). The information
through the Gmail account is well protected from internet spam and fraud. The bank is aware
that some of the internet hackers and fraudsters can use the information from their Gmail
accounts to scam people. Its data are well protected from any form of fraud. The information
through the Gmail account of the bank is unique and they can be differentiated very easily from
fake information by the scammers.
The Westpac Bank artefacts that regularly occur are related to its vision and strategies.
Every day, the bank is aimed at to make sure that it delivers the best services to help customers
and the communities. The regular artifacts occurrence of the bank involves the struggle to deliver
their services based on their vision and mission (Masud & Daud, 2019). There are some issues
that occur regularly within the bank. The evaluation of the employees is one of the artefacts that
occur almost on a daily basis. The bank is aimed at making sure that its performance is effective
for customer’s satisfaction. In connection to this, the bank has implemented the daily evaluation
of the employees’ performance. This is one of the effective ways by which the bank determines
how its employees are performing. The bank does not entertain poor services within its

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employees and therefore it takes full responsibility to make sure that the services offered are
perfect.
Westpac Bank stakeholders
Management staff: they evaluate the progress of the bank by analyzing the reports produced on
the progress of the bank.
Banking personnel: They monitor the process of banking and money transactions. They make
sure that financial transactions are run well.
Technical department staff: They make sure that there are no defaults within the whole processes
within the bank by maintaining the bank systems.
Bank manager: He/she is the major stakeholder of the bank. He manages all processes within the
bank. He is the main personnel in making decisions regarding the bank. They motivate all
workers within the bank for better performance.
Personal assessment in reflection on the performance of the bank
It is my expectation and believes that I will be working in this bank in the near future. I
think I am fit simply because I am qualified with all banking processes. The performance of the
bank is determined by the qualification of the employees and services delivered. Many customers
are interested to associate with an organization which offers effective services (Richter, Schlägel,
van Bakel & CLemmergaard, 2019). My main objective in the banking sector is to offer quality
services to the customers. I think I will be fit in this bank since my mission and that of the bank
are similar. I have worked in many banks across the world and I think I have enough capacity to

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work in Westpac Bank. Despite my strengths discussed above, I have some demerits regarding
working in a bank. I am unable to work over many hours because personally, I lose concentration
very easily. I think this bank is ever busy meaning the working hours are probably supposed to
be many. I think this is one of the many challenges I am facing as I look forward to working in
Westpac Bank. I need to train myself on how to solve this problem so as to be fully qualified to
work in the bank. Based on the feedback obtained my workmates from my former bank I think I
can improve on my weakness so as to fit well in the Westpac Bank.
It is my privilege to be one of the Westpac Bank workers. In my evaluations, I think I am
fit to be one of the bank employees. I have all the skills and qualifications to serve the customers
effectively in the bank. Reflecting on my work experience and my academic qualifications, I am
very fit to work in the bank. I have no doubt having been misplaced in the bank. I feel satisfied to
be one of the Westpac Bank staff. I have a strong belief that I will offer the best services ever. I
will definitely train myself on how to work many hours because I believe that is not a major
challenge that can hinder me from joining the bank.
Self-improvement for continuous improvement
There are some frameworks that I will consider in myself improvement for the
progressive improvement. The first framework to consider is the commitment to change. I am
aware I am getting it a new working environment with different features. I am aware that culture
and other factors may differ from my previous working conditions. In this step, I will be very
flexible to change so as to fit with the new environment. I should avoid anything that goes

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against the regulations, policies, and rules of the Westpac Bank. Flexibility to change will offer
to be a better opportunity to work within the principles and policies of the bank.
In addition, I will carry out a self-evaluation to determine my weaknesses and strengths.
Upon self-evaluating, I will work had to maintain or advance my strengths and improve my
weaknesses. I will identify areas that I perform poorly and rectify. Moreover, I will practice on
my strengths so as improve on them. I will take the right measures to improve on my
weaknesses and maintain my strengths. More importantly, I will focus on progress always so as
to work within the organizational strategies.
Figure 3: Resilience balance approach

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Source: https://image.slidesharecdn.com/bcipresentationpbrouggysept2013-150604141815-lva1-
app6892/95/westpac-group-protective-services-16-638.jpg?cb=1433427692
Conclusion
The discussion has focused on various issues concerning the Westpac Bank. The SWOT
analysis of the bank has been discussed. The strengths, weakness, opportunities, and threats o the
bank has been identified. The bank is one of the well-performing banks in Australia according to
the discussion in the opportunity section. Westpac Bank naturally occurring data frameworks
have been evaluated in this discussion.

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References
Argent, N. M., & Rolley, F. (2010). Financial exclusion in rural and remote New South Wales,
Australia: a geography of bank branch rationalisation, 1981–98. Australian Geographical
Studies, 38(2), 182-203.
Beck, D., & Davis, E. (2015). EEO in senior management: Women executives in Westpac. Asia
Pacific Journal of Human Resources, 43(2), 273-288.
Caligiuri, P., Mencin, A., Jayne, B., & Traylor, A. (2019). Developing cross-cultural
competencies through international corporate volunteerism. Journal of World
Business, 54(1), 14-23.
Christensen, T., Lægreid, P., &Rykkja, L. H. (2016). Organizing for crisis management: building
governance capacity and legitimacy. Public Administration Review, 76(6), 887-897.
Collings, D. G., Wood, G. T., &Szamosi, L. T. (2018). Human resource management: A critical
approach. In Human Resource Management, 1-23).
Culiberg, B., &Mihelič, K. K. (2016). Three ethical frames of reference: insights into M
illennials' ethical judgements and intentions in the workplace. Business Ethics: A
European Review, 25(1), 94-111.
Kaynak, E., & Whiteley, A. (2019). Retail bank marketing in Western Australia. International
journal of Bank marketing, 17(5), 221-233.

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Keating, B., Quazi, A., Kriz, A., & Coltman, T. (2018). In pursuit of a sustainable supply chain:
insights from Westpac Banking Corporation. Supply Chain Management: An
International Journal, 13(3), 175-179.
Khorasani, S. T., &Almasifard, M. (2017). Evolution of management theory within 20 century:
A systemic overview of paradigm shifts in management. International Review of
Management and Marketing, 7(3), 134-137.
Liu, B., & Tripe, D. (2013). New Zealand bank mergers and efficiency gains. Journal of Asia-
Pacific Business, 4(4), 61-81.
Masud, H., &Daud, W. N. W. (2019). Human Resource Management Practices and
Organizational Commitment: Research Methods, Issues, and Future Directions. Review of
Integrative Business and Economics Research, 8, 217-226.
McCombie, S., & Pieprzyk, J. (2010). Winning the phishing war: A strategy for Australia.
In 2010 Second Cybercrime and Trustworthy Computing Workshop, 79-86.
Otchere, I., & Chan, J. (2013). Intra-industry effects of bank privatization: A clinical analysis of
the privatization of the Commonwealth Bank of Australia. Journal of Banking &
Finance, 27(5), 949-975.
Paul, S., & Kourouche, K. (2018). Regulatory policy and the efficiency of the banking sector in
Australia. Australian economic review, 41(3), 260-271.

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Richter, N. F., Schlägel, C., van Bakel, M., &Lemmergaard, J. (2019). The Role of Intercultural
Competence in European International Management: Theory, Measurement, Antecedents,
and Outcomes. European Journal of International Management, 13(2), 2.
Wu, S. (2018). Bank mergers and acquisitions–an evaluation of the ‘four pillars’policy in
australia. Australian Economic Papers, 47(2), 141- 155.

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Appendix 1: Westpac banking performance

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Appendix 2: Westpac banking corporation

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Appendix 3: Resilience balance approach