Westpac Group: Proposal on Digital Communication and Social Media Use

This report is a proposal that examines the use of social media as a digital communication tool for managing operations, focusing on Westpac Group's use of platforms like Facebook, Instagram, and Twitter. It assesses how digital communications transform Westpac's business operations and suggests strategies for improving digital communication. The report assumes a positive relationship between social media and business operations, and that digital communications positively impact Westpac's profits. It highlights Westpac's adoption of digital communication strategies, including mobile banking via social media applications, and concludes that social media is crucial for modern business survival, enhancing brand image and influencing consumer decisions. Desklib is a platform where students can find similar reports and solved assignments.

Assignment 2 – Proposal
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Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................4
Context.............................................................................................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
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Introduction
This assignment is basically a proposal which will introduce to the notion of social media as a
digital communication tool for running and managing operations. This proposal highlights the
operations of the Westpac Groups. The prime communication tools which are used by the
Westpac Groups comprises of Facebook, Instagram and twitter. The main purpose of this
proposal is to examine and asses that digital communications help in transforming the business
which is conducted and managed by the Westpac Groups. The other main purpose of this
assignment is to present the Strategies which must be adopted by the Westpac to improve the
digital communications. In addition to this, the purpose of this proposal is to gain an
understanding ofreading the relationship between business communications and social media
tools. This proposal is developed by using certain assumption which states that that there is a
positive relationship between the social media and business operations. The other assumption
states that digital communications are having a positive impact on the profit so the Westpac
Groups.
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Background
The topic which will be taken into account from conducting the business research is about the
use of digital communication mainly social media in managing and enhancing the
communications, marketing and other operations which are performed by the Westpac Groups.
The report will consist of the definitions of digital communications and social media tools.
Social media platforms mainly the Facebook, Instagram, snap chat and LinkedIn are used by the
company to offer improved and better service to the consumers who are situated all across the
globe. It is not a secret that the social media content, when used in a correct manner, can raise the
visibility of brand, engagement and followers particularly in the increasing era of digital
communications. The prime sta4rgies which are used for improving the digital communications
consists of content strategy, mobile, user experience, brand strategy and social media. The
evidence which is gathered will be applied by studying them and by noting the key points from
the sources like article, journals, PDF, books and websites. The evidence which will be used in
the business research must be valid and reliable.
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Context
The company which will be chosen for leading the business report is Westpac Groups. The
organization will be sued for applying the strategies in the fields of digital communication.
Figure: Westpac
Source: (Westpac Groups, 2018).
Westpac is the first and the oldest bank which is operating in Australia. It is considered to be one
of the chief banking groups in Australia and one of the principal banks in New Zealand. Westpac
offers a comprehensivevariety of customer, institutional and business banking and treasure or
capital management facilities through the collection of financial facilities businesses and brands.
The company is originated in the year 1817 as the Bank of New South Wales; the establishment
altered its title to Westpac Banking Corporation in the year 1982. Over the past 200years, the
company has played a significant role in the social and economic wellbeing of Australia. The
main vision of the company is to be one of the globe’s prodigious service corporations, serving
the clients, people and communities to flourish and develop. The company is growing its market
reaches and positively extended its services throughout Asia and Australia together with the
United States and the United Kingdom
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Figure: Use of mobile banking
Source: (Tagg, 2015).
This company will be used as it is largely using social media platform like Facebook, LinkedIn,
Twitter and Instagram to market its services. Moreover, the company is adopting all the required
digital communications strategies for building strong communicationwith the stakeholders.
Social media fans that will bank with Westpac Groups will in a little while have admission to
payment aspects within their preferred messaging applications like Facebook and Snapchat.
Power-driven by the fintech start-up PayKey, the application comprises of a dubbed Westpac
Keyboard which is predictable to unveil over the following week in an Australian first. Westpac
Groups this week proclaimed an inauguration of the mobile experience to permit consumers to
use the banking features while utilizing social applications comprising Messenger, Facebook,
Twitter and Snap chat. Westpac consumers are using the banking features with the help of social
media messaging applications after the inauguration of the new social banking inventiveness
which is designed to assimilate the high-frequency social websites with digital banking
atmosphere. The Data which is accumulated from Westpac presented close to 11 million persons
were lively operators of messenger applications in Australia through multiple platforms
(Lapidoth, 2017).
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Conclusion
From the above study, it can be concluded that Westpac Group is using social media tools to
develop effective and efficient communications between the employers and consumers. The
Westpac Group is taking up and familiarizing social media for numerous dissimilar intentions:
internal communications, marketing, corporate social responsibility, public relations, consumer
service etc. therefore, social media is an important tool in the contemporary world and is
essential for the survival, of the business. However social media is a fresh occurrence, it has
confirmed to be just as operative as or way more operational than the traditional marketing.
Promotions done by the Westpac Groups on the social media platforms help in increasing and
improving the brand image in both local and international markets. Managers of Westpac group
are required to comprehend that there is a sudden change of supremacy from creators to
customers; social media offers a podium for customers to express their opinions about a new
advertisement, service or product. Moreover, the social media communications influence the
decisions taken by the consumers. Hence it can be concluded that Social media can be utilized as
an important competitive tool and also aid in increasing the organization competence.
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References
 Lapidoth, A. (2017). A foundation in digital communication. Cambridge University
Press.
 Tagg, C. (2015). Exploring digital communication: Language in action. Routledge.
 Westpac Groups. (2018). Company overview. Westpac Groups, [Online]. Available
at:https://www.westpac.com.au/about-westpac/westpac-group/company-overview/.
[Accessed on: 23.07.2018]
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