This report provides a comprehensive analysis of Westpac's corporate strategies throughout its operational history. It begins with an executive summary outlining the report's objectives, which include examining Westpac's vision and mission statements, and detailing its corporate strategies across different eras, from the nineteenth century to the present. The report delves into the criticisms Westpac has faced, such as supporting organizations with unethical practices and breaching consumer protection laws. A SWOT analysis is conducted to identify the bank's strengths, weaknesses, opportunities, and threats. Furthermore, the report explores Westpac's organizational culture and leadership style. The conclusion emphasizes Westpac's strong brand equity and the evolution of its strategies, organizational culture, and leadership approach. The report includes references for further reading.