This report provides a detailed strategic analysis of the Westpac Banking Corporation, an Australian bank, examining its internal and external environments. It explores the bank's mission, vision, core competencies, and growth strategies, including successful past strategies like the "squashed tomato policy" and current client-driven approaches. The report also delves into criticisms and controversies faced by Westpac, such as the cancellation of funds to the Adani group and allegations of overcharging customers for life insurance premiums. Furthermore, it conducts PESTEL, SWOT, and Porter's Five Forces analyses to assess the bank's environmental factors, strengths, weaknesses, opportunities, and threats, offering a comprehensive overview of Westpac's operations and challenges.