This report provides a comprehensive analysis of Westpac Banking Corporation, one of Australia's leading banks. It begins with an executive summary and table of contents, followed by an introduction that outlines the report's objectives. The report delves into Westpac's mission, vision, core competencies, and current and past strategies, including customer-focused, growth, and contingency approaches. It then examines two key controversies or issues faced by the bank, such as risk management and legal compliance. The report also includes a PESTLE analysis to assess the general environment and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Finally, it discusses the culture and leadership style within Westpac, including the CEO's democratic leadership approach, and concludes with references. The report aims to provide a thorough understanding of Westpac's operations, strategies, and challenges in the competitive financial market.