WeWork Company Case Study: Internationalization of a Born Global Firm

This case study analysis examines the internationalization of WeWork, a New York-based real estate company. The report delves into the company's rapid global expansion through joint ventures and greenfield investments, highlighting the financial implications for investors and the company's overall performance. It identifies key problems such as financial constraints, demographic considerations, interest rate impacts, and government policies. The analysis explores alternative solutions, emphasizing the importance of effective management, currency fluctuations, and government regulations. The report provides recommendations for addressing these challenges, including problem identification, budget creation, and a focus on managerial implications related to previous owners and public property management. The conclusion underscores the significance of the company's management and financial strategies in navigating the complexities of international expansion within the real estate sector. The report is based on the case study "The WeWork Company: Internationalization of a Born Global Firm."

Case study analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
IDENTIFICATION OF PROBLEM...............................................................................................3
KEY IMPLICATIONS....................................................................................................................4
ANALYSIS OF ALTERNATE SOLUTIONS................................................................................5
RECOMMENDATIONS.................................................................................................................6
MANAGERIAL IMPLICATIONS.................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The entire report revolves around the case study which deals with internationalisation of a born
Global firm. Internationalisation is a phenomena, that is usually being dealt by different
organisation upon expanding globally (Yderfält and Roxenhall, 2017). There are different
atrocities that are in regard to internationalisation. Internationalisation revolves around how far
the domestic agency is accounting for different supply chain analysis with regard to the
organisation. Entire report explains about the propaganda case study that rewards are on
internationalisation and the implications that are being a part of the organisation.
MAIN BODY
The report highlights the aspect of Company work. We work company is a real estate business
that is looking forward with the aspects of rapid internationalisation. It is a New York based real
estate company which is being operated through joint ventures and Greenfield investment. The
issue here is the financial implications that are for all the investors that have consequently put
forth all their investments in the company. The financial issue with regard to the performance of
the organisation will revolve around the banks that were usually reluctant to give loan for the
company in order to move ahead with their leasing prospects (Daye, 2019). In order to sustain
the growth prospect of the organisation the company work is in need of more finances. until
2014 the company operated as a normal local real estate company and from 2014 the company
work started expanding into different countries on an international basis. this started growing in
United States. With the aesthetic ideology and the sensibilities that were trust upon by the
management with regard to the company it has offered the best part in the field it is operating.
Although it has crossed the benchmark of reaching the best in internationalisation yet there are
certain drawbacks with regard to company “We work” upon its aggressive expansion
internationally. The other factors that were contributing to this case study which made it a little
furious are value proportion, short term leases and long-term stability (Teichmann, 2018).
IDENTIFICATION OF PROBLEM
Real state is regarded to be one of those most globally recognised sectors that will contribute for
the implementation as well as the growth of Corporate environment. It is demanded aspect in the
present scenario where there is a total demand for land and the market size is said to be big for
this particular industry. The turnover with regard to the company we work is said to be more than
that of its investment with above billions. There are different issues that are pertaining with

regard to the company work. We work company is a successfully operating real estate company
which has expanded into more number of countries and its and internationalisation is one of the
most preferable aspect for the industry (Wijburg, 2019). Upon its aggressive internationalisation
that seem to be certain issues that are pertaining to its stakeholders as well as the company
profitable aspects. The problems that were identified in this regard are the financial position as
well as the government issues that are revolving around the stakeholders of the organisation.
These problems will have to be sorted with different implications that are necessary for the
company to amend in order to grow and further internationalisation aspect.
KEY IMPLICATIONS
There are different implications that play a major role in determining the aspects of the
organisation.
Demographics: the composition of population is an important part in determining the aspect of
the company as well as the statistical data that is to be achieved by the organisation. This service
to be a significant level of identifying the policies of the community such that the organisation
can amend as well as take strategies that are important for it to expand internationally (Ribeiro
and et.al, 2017). There were different significant and influenced markets in the industry and the
one that is operating we work is said to be the transition oriented which identify the general trend
that are occurring in the society. All the company is expanding its international base it must
identify certain things or components that are essential for it to draw proper information from
people such as age lifestyle occupations in order to analyse how far and to what extent they can
go in approaching them. This has to be one of those numerous ways which is essential for the
organisation to inhibit because the change aspects are necessary to be identified among the
customers in the beginning. This is the prospect of internationalisation that is to be maintained by
the organisation before expanding.
Interest rates: the purchasing aspects in the real estate sector includes that of persons ability in
order to go with purchasing property (Liu and et.al, 2018). This entirely depends upon the
interest rates and for the ones that are going with mortgage calculator this has to be one of the
best demand. Interest rates are important to be identified upon making a real estate investment
because it develops a kind of trust that can be guaranteed by the organisation to its clients. When
there is an increase in the interest rate that will definitely be a beneficial aspects both for the
client as well as to the management and when there is a drop both will get affected. This must be

known to customers before going deep into the investment policies with regard to real estate.
Without proper knowledge regarding interest rates a customer cannot develop trust in the
organisation and their the born goes week.
Government policies: legislation is said to be impacting the property demands and prices. there
is a liability with taxation policies as well as if deductions that are related to government on a
temporary basis with regard to the organisation. This must be totally the address by the
organisation because the current government under which the company's operating will differ
from its changing aspects which can potentially go and effecting the company's growth.
Government change every now and then and is government carries different policies. The
organisation will have to inhibit the changes in government policies such that all the taxation
policies can therefore not be a bane to the organisation.
ANALYSIS OF ALTERNATE SOLUTIONS
In order to deal with every implication that is listed it is to first develop management in the
organisation. Management plays a major role in implementing strategies that are necessary for
the organisation to combat with the problems that arise every now and then (Teichmann, 2020).
The real estate industry is full of challenges and those that can stay firm with regard to the
policies that are necessary for the organisation to move ahead with constraints that are pertaining
in the society. An end-to-end execution is essential for the management to successfully strike
ahead with the prospects of internationalisation. Internationalisation is said to be a hectic task
that is taken by the organisation we work. Being a real estate industry it is one of the typical
tasks to accomplish upon occupying a major position with the partnerships that are attend on an
international basis. Currency is not same everywhere. There seem to be different and variations
in these currencies will fall apart with regard to every internationalisation policy that is related to
different countries in which the organisation has expanded. Therefore, the finances and the laws
that has fought and in this industry is due to the concept that the organisation did not evolve on
the basis of their strategies since the currency rate has fluctuated everywhere. Therefore, upon
identifying the choices that are to be made in the country where the currency rates are a little
love and compared to the other then the organisation can minimise the prospects of financial
losses. The organisation when going on an international basis will have to first identify the
government policies. For this a proper research is required in order to face government
implications.

RECOMMENDATIONS
Certain recommendations are done upon identifying the choices of the organisation with regard
to its development.
Identify the problems: it is first necessary to identify the prospects that are pertaining with
every country. Internationalisation is the major aim for the organisation and therefore before
expanding its base into another company it is first necessary to identify the problems that are
pertaining with regard to every essential component that is a part of the organisational policy.
Upon identifying the problems there will be a less risk for the company to combat with.
Create budget: an organisation when operating and its local country it seems to be having a
pace with regard to all the factors that are highlighted as a part of clients or what policies of the
government that are in regard to the organisation. In order to fight with all these problems that
arise as a part of operational policy it is important to create budget that is necessary to be
stipulated for every sector of the organisation. When the necessary but that is a lot to every sector
of the organisation than the company cans focus on our asses of development which is necessary
for the organisation upon expanding globally. Allocation of budget place of major role and this
will have to be focus on an initial basis because the surplus of finances will greatly affected
organisational performance. For this the management will have to try hard in order to develop
strategy essential for the organisation to implement on a regular basis and that with regard to
internationalization will leave no stone and turned.
MANAGERIAL IMPLICATIONS
Implications with regard to previous owners: most of the real estate problems will arise due to
the managerial actions that revolve around the previous owners that have owned the land
(Gklezakou and et.al, 2021). A property that is paying once taken charge the owners that were
previously in connection with the property will said to be impossible major regulations that will
sometimes lead to filing cases. The organisation when owned a property will first have to
manage implications with regard to these owner upon settling every criteria that the property will
no longer belong to them. It is only then the company can take entire charge over the property
and then it can sell it to its clients.
Implications with public property management: public property is hard to deal with in real
estate sector. There are different provisions that are in regard to public management since there
are properties that are related to government. Specified decisions are to be taken by the

authorities in order to deal with public property. The content in this criteria is set to be one of the
prohibited aspect since government takes charge over the land as well as the properties (Skheita,
2020). The organisation will have to develop strategies in order to assess government policies
over a property such that they will not be any further implication that a revolving error once the
property is being handled to the client. These are to be tackled even before the client purchase
specific property that is of public importance prior. Documents will have to be handle to the
organisation even before entering into a deal with the client. On proper analysis of the property
from its previous ownership to its complete occupancy by the organisation it is necessary to
move ahead with purchasing aspects.
Financial management: financial management plays a major role because every aspect that is
dealt by the organisational management will include finances. Right from dealing with the owner
till the client purchasing aspects everything revolves around how far are the finances are being
used in the stipulated processes (Ullah and Al-Turjman, 2021.). Therefore a surplus amount of
finances as well as the resources will have to be allocated by the organisation such that it will be
easy on dealing with certainties that are related to transactions and purchases.
CONCLUSION
The entire report concludes upon highlighting the aspects of the illustrate management with
regard to the case study. In this report the identification of the case studies put phone along with
the explanation that is given with definite problems that are identified. The key implications are
highlighted along with the concerned are put forth in the reports. Through this with reader can
easily understand the case study analysis by the channel of implications. Analysis of alternative
solutions is put forth in the reports such that the implications that has arrived earlier can be dealt
with solutions. Recommendations of provided in the reports highlighting the factors that had to
be concentrated upon. Different managerial implications are also highlighted search that one can
easily understand the prospect with regard to company we work.

REFERENCES
Books and journals
Daye, 2019. Rising tourism in Saudi Arabia: implications for real estate investment.
Gklezakou and et.al, 2021. 9 Sustainable Development as a Business Advantage in Real Estate.
Business Model Innovation: New Frontiers and Perspectives.
Liu and et.al, 2018. Strategic business model typologies evident in the Chinese real-estate
industry. International Journal of Strategic Property Management .22(6). pp.501-515.
Ribeiro and et.al, 2017. A fuzzy knowledge-based framework for risk assessment of residential
real estate investments. Technological and Economic Development of Economy. 23(1).
pp.140-156.
Skheita, 2020. The Implications of Negative Interest Rates (NIRP) on Real Estate Price Inflation
in the Eurozone (Doctoral dissertation, American University).
Teichmann, 2018. Real estate money laundering in Austria, Germany, Liechtenstein and
Switzerland. Journal of Money Laundering Control.
Teichmann, 2020. Financial crimes in the real estate sector in Austria, Germany, Liechtenstein
and Switzerland. Journal of Money Laundering Control.
Ullah and Al-Turjman, 2021. A conceptual framework for blockchain smart contract adoption to
manage real estate deals in smart cities. Neural Computing and Applications, pp.1-22.
Wijburg, 2019. Reasserting state power by remaking markets? The introduction of real estate
investment trusts in France and its implications for state-finance relations in the Greater
Paris region. Geoforum. 100. pp.209-219.
Yderfält and Roxenhall, 2017. Real estate business model innovation and the impact of ego
network structure. Management Research Review.
Online
Real estate implications: [Online]. Available through: < Real Estate Development – Guide To
Implications Of Income-tax Act, Real Estate Regulatory Authority (RERA) And Goods And
Services Tax (GST) Act – Articles (itatonline.org) >
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