This document presents a comprehensive digital marketing strategy designed for what2eat.ie, a website and mobile application focused on healthy eating. The strategy leverages both traditional and internet marketing concepts, with a strong emphasis on social media to drive traffic and increase app downloads. The report outlines the target audience, primarily individuals with special dietary needs, and details the strategic objectives, including raising brand awareness and maximizing app downloads. Key channels discussed include online advertising, app store optimization (ASO), and the use of Web 2.0 tools like Facebook, Twitter, Instagram, and Pinterest. The strategy also encompasses content marketing through blogging, video marketing via YouTube, and search engine optimization (SEO) for the landing page and blog, with detailed descriptions of on-page optimization techniques. The document emphasizes the importance of engaging with relevant organizations and influencers, monitoring online conversations, and continually adapting the strategy based on data and feedback. The ultimate goal is to establish a strong online presence, increase brand visibility, and drive user engagement and app downloads. This detailed analysis provides insights into how the app will be promoted and the key marketing channels that will be used.
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