Wherehouse Construction Store: Comprehensive Business Plan Project

This document outlines a comprehensive business plan for the Wherehouse Construction Store, a venture aiming to offer a wide array of construction materials. The plan includes a business overview detailing the company's structure and product offerings such as bricks, building chemicals, and timber sheeting. A market audit analyzes the store's strengths, weaknesses, opportunities, and threats, along with a comparative analysis of a competitor. It also defines the target market, marketing strategies, and pricing approaches. Furthermore, the plan describes the management team's roles and responsibilities, along with a financial plan covering funding sources and considerations. The conclusion summarizes the key aspects, emphasizing the importance of strategic planning for business success.

Wherehouse
Construction Store

Content
• Introduction
• Business overview
• Product and services
• Market audit
• Target market
• Marketing plan
• Management team
• Financial plan
• Conclusion
• References

Introduction
Managing the enterprises is considered to be the term with the help
of which businesses can efficiently manage their day to day
activities by ensuring efficient use of their resources. For this the
business must take into consideration better planning with the
help of effectiveness in their inventory management system,
human resources, customer relationship management etc.

BUSINESS OVERVIEW
Wherehouse construction store is a business which is planning to offer a wide variety of construction
material under one roof through various national and international suppliers of the materials. The
business is undertaken by the group of five person who has been working in this this field from last 8
years with different materials. The products that will be offered by the business includes the brick and
blocks, building chemicals, timber sheeting, velux window etc. with various offers.

PRODUCT AND SERVICES
A wide variety of products and services are offered by Wherehouse construction store to
their customers as per their needs and expectations. The products will be offered by the
company to their customers includes the following:
• Brick and block
• Building chemicals
• Aggregates
• Insulation
• Plasterboard and plaster etc.

MARKET AUDIT
Wherehouse construction store
Strengths Weaknesses
The strengths of the Wherehouse construction store is
considered to be availability of the all the construction
material with the organisation which ensure that all the
needs and wants of the customers can be easily be satisfied
by the company.
The weakness of the business is associated with the
availability of the funds as for incorporating various
technologically advanced products and services they have
to consistent made new investment.
Opportunities Threats
The taste and preference of the customer has been changing
significantly and due to this they have opportunity to offer
attractive interiors, tiles and other building material with
significant level of convenience so that they can ensure
better customer satisfaction.
The threats that they have is that of the competitors as the
competitors have been offering on significantly larger level
and this has impact on their profitability on longer duration.
Also changes need to be introduced frequently with the
changes in the policies of the competitors.

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Builders warehouse ltd.
Strengths Weaknesses
The strength of the company is considered to be a wide variety
of the material that they are offering to the customer with
unique styles as well as feature in the products. This enables
them to easily attract the customers and the prices at which
they make their products available to the customers are low
than other players within the industry.
The weakness of the company is their inefficiency in handling
the customers through online platform and it is because of
inefficiency among the employees due to lack of training for
the technologies that they have adopted.
Opportunities Threats
The opportunity for them is to adopt various technology and
appoint efficient staff that can enable them in providing better
customer services as well as customer experiences. Also they
have been operating from so many years so that they must
ensure customer loyalty through effectiveness in their services.
The threats that the company has been facing is related with
that of the emerging construction stores as they have better
and advance technology which can attract their customers.

TARGET MARKET
• Segmentation: The segmentation is done by the Wherehouse construction
store on the basis of the behaviour and the demographics characteristics as
the in construction these two factors are crucial while selecting the material.
• Targeting: The target market of the company will be the companies that
are into construction of the office building along with general construction
as they are in need of the material on consistent basis.

MARKETING PLAN
• Promotional strategy: The promotional strategy aim to create
awareness among the customers about the offerings of the
company and Wherehouse construction store will ensure this with
the help of techniques of promotion.
• Pricing strategy: The pricing strategy which will be taken into
consideration includes the economic pricing as well as premium
pricing.

MANAGEMENT TEAM
It is important for the business to manage the business efficiently
and for this the roles and responsibilities of the person has to be
identified so that they can perform their part. The business is
started by the group of five who has understanding and
background of construction materials due to which two of them
will be responsible for managing the retail outlets, two with
better understanding of the technology will manage the online
business for the company.

FINANCIAL PLAN
• Sources of the funds: The funds required by the company for
establishing this business is large due to which they can take
loans from the financial institution and directly from their
sources as borrowings. Both long term and short borrowings
must be taken by the business as with this they can ensure that
burden of repayment is shared and their operating cost is
managed well.

Conclusion
It is concluded from the above presentation that the business has to take into
consideration various aspects that enables them in ensuring better performance
and accomplishment of their goals and objectives. To ensure the investors the
ability of the operations, business plan are formulated in which various
strategies of the company such as pricing, promotion etc. are discussed.